The ultimate guide to getting into dropshipping in 2021

Published on:
October 12, 2021
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- Reading time: 4min
The ultimate guide to getting into dropshipping in 2021

With the expansion of the internet, e-commerce is raising the ambitions of young entrepreneurs and most of them are very interested in dropshipping. But before you start dropshipping, you need to understand how it works. The principle is simple, it is a tripartite system involving customer, seller and supplier. 

Dropshipping: how to start?

Like many entrepreneurs, have you heard of dropshipping and its main advantages? Before you start, it's a good idea to learn about the key steps to follow. These will enable you to create a profitable dropshipping e-commerce shop. When it comes to finding a winning product, you can rely on Minea. To find out how to get started with dropshipping, you need to go through the following steps.

  • Starting a business

As a beginner, the first thing you need to do to start dropshipping is to declare your activity. This will allow you to be legal. Indeed, if you are thinking of creating an online shop without stock, it is probably because you want to supplement your income or because you want to make it your main activity. In both cases, you will generate a turnover. Consequently, you are obliged to create a company. Obviously, the status of autoentrepreneur is more than sufficient in France to start dropshipping. What's more, your products will not be subject to VAT. When your business develops well, it is interesting to create a real company such as an SAS, SARL, SASU, etc.   

  • Find a product niche

How to do dropshipping is one thing and how to succeed is another. The key to success is to select a product niche. Unlike platforms like Amazon or Alibaba, you will have to define a precise niche to attract specific customers that you need to target. To do this, you need to create personas and propose products that may be of interest. Put yourself in the customer's shoes to find out exactly what they like. It is advisable to test one or more products before determining which one you will sell in dropshipping. 

To make the right choice, you can use Google Trends to analyse search trends around keywords. Also use Google Keywords Planner to research keyword ideas and create a list of relevant keywords. Use the following criteria to choose the ideal product:

  • the product must be easy to transport,
  • the ideal selling price is between 15 and 50 euros,  
  • the product should not depend on fashion or season,
  • it must meet the real need of the client,
  • It must be good value for money.
  • Find dropshipping suppliers

Generally in any business, the choice of suppliers is the key to success and generating a good turnover. The same is true for dropshipping. However, the choice of supplier will depend on your niche, as they will have to offer more or less of the products you sell. In this case, you must first find a supplier who accepts the dropshipping model. So depending on your niche, you can go to a targeted partner. Most of them are even organised around a particular niche. The other solution is to go to generalist suppliers on marketplaces such as AliExpress. If you want to buy from a supplier based abroad, Alibaba is still an interesting choice.  

How to create a dropshipping website?

Once the shop is in place, the product and the supplier have been found, there remains the stage of creating your dropshipping site. This is the crucial step that will make your project a reality. For beginners, it is advisable to use a SaaS or "software as a service" platform. This platform includes many practical tools for dropshipping e-commerce sites. You can access them via your web browser. This means that you no longer need to install any software beforehand. This type of service offers a turnkey solution allowing you to build your dropshipping shop in France. 

Among these platforms are Shopify and Dropizi. These are specially designed for dropshipping. They allow you to host your website and create your online shop in just a few clicks. This is possible thanks to an integrated web editor and many customizable templates.      

Dropshipping: how to get started? 

To find out how dropshipping works, the first thing to do is to act like a professional to get your sales off the ground. To do this, you need to establish your sales and marketing strategy. Start by taking care of the presentation of your products, pay attention to your sales margins and the position of your site in Google.  

The supplier shares its product catalogue, but it is up to you to carefully write the product information. It is this information that will be read by future buyers. Good writing of your product description sheets contributes to the referencing of your site. It also helps to avoid duplicate content, which is liable to be penalised by search engines. If you simply copy your supplier's product sheets and put them on your site, the chances of you being on the first page of Google are zero. 

In order for your website to be well referenced, optimised SEO remains the key. This way, users will easily find you on the web and become your customers. Furthermore, to succeed in dropshipping, you need to invest time and money in promoting your e-commerce shop. For example, you can hire a dropshipping agent. To find out how to find a dropshipping agent, just do a Google search. Working with an agent offers many advantages such as getting a preferential price, finding a better delivery time and others. It is an efficient actor to follow your activities and save time.  

Dropshipping: how to make money?

To know how to make money with dropshipping, there are certain basics that are essential to know. Choosing the right niche market is one of the pillars of success in dropshipping. Many people think of leaders like AliExpress or Alibaba to find interesting products. The key to making money quickly is to choose a profitable and innovative niche. For example, if you are looking at organic products, working with local farmers can be considered.   

In addition, promotion is also an important part of developing this sales concept. This consists of publicising your activity to widen your circle of clients. For the dissemination of the activity, start by defining realistic objectives. This will allow you to establish the actions to be implemented, particularly to promote your dropshipping business. It is therefore necessary to carry out an in-depth study of the functioning of your business and your target audience. 

It should be noted that the supplier of the product is a guarantor of the success of dropshipping. To earn more margins, work with a supplier that has its own stock. This ensures that each order is delivered quickly. Don't forget that on-time delivery improves your brand image. To know how to get rich with dropshipping, these basics are key.   


In general, the operating principle of dropshipping is relatively simple. To succeed in this field, you need to be strategic. You need to focus on the right product, get your site SEO right and work with the big boys like AliExpress, Alibaba, Amazon and others. Minea can help you find dropshipping products that work.

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