Sell on TikTok without ads: The guide to organic dropshipping
Start Dropshipping
Author:
Baptiste
April 15, 2025
Contents
E-commerce has evolved rapidly with the rise of social commerce, where social media platforms are now direct sales channels. <b>TikTok, once seen as just a platform for entertainment, has become a dominant force in online shopping</b>. With over a billion <b>TikTok users</b>, the platform offers a unique opportunity for entrepreneurs to launch a <b>dropshipping business</b> without relying solely on <b>paid advertising</b>.
The growing influence of <b>short-form video content</b> has completely transformed <b>purchasing decisions</b>. Unlike <b>traditional advertising</b> on platforms like Facebook and Google, <b>TikTok favors organic discovery</b>, allowing products to go viral through <b>engaging content</b>. Thanks to the <b>TikTok algorithm</b>, even a single well-optimized video can <b>significantly boost sales</b> by reaching a <b>broader audience</b>—all without spending money on <b>paid ads</b>.<br><br>So, how can you create a <b>profitable online store</b> using <b>organic traffic</b> from TikTok? This guide provides <b>valuable insights</b> on m<b>arketing strategies, product research</b>, and <b>content creation</b> to help you scale your <b>dropshipping store efficiently.</b>
Organic dropshipping on TikTok is an e-commerce model that relies exclusively on the creation of viral content on TikTok to generate sales, without the need for paid advertising. Unlike traditional strategies that rely on Facebook Ads or Google Ads, this model exploits the free reach that TikTok can offer through its algorithmic features.
The main reasons why TikTok is a powerful lever for e-commerce:
An algorithm focused on discovery: it highlights content even from users with little following, facilitating virality.
High engagement: users spend an average of 52 minutes a day on the platform, increasing opportunities for interaction with products.
Seamless e-commerce integration: with TikTok Shop, it's now possible to buy directly via the app, including frictionless purchasing.
Differences between traditional dropshipping and organic dropshipping on TikTok
Organic dropshipping on TikTok relies on viral trends and user engagement to generate conversions. Sellers must create their own video content to show their product in a captivating and authentic light.
Organic dropshipping on TikTok is a sales model based on viral content and organic engagement, without paid advertising.
Organic TikTok is a growth strategy on TikTok based exclusively on the natural reach of content.
Organic marketing on TikTok is effective because it generates sales without an advertising budget, but requires a well optimized content strategy.
Why is organic dropshipping on TikTok a revolution?
TikTok offers an unprecedented advantage to e-commerce entrepreneurs: the ability to sell without paid advertising. TikTok's algorithm enables any well-crafted video to reach thousands or even millions of users. This approach represents a break with traditional dropshipping models, which rely on expensive and increasingly competitive advertising campaigns.
The main advantages of organic dropshipping on TikTok
Near-zero customer acquisition costs: unlike paid advertising, which requires a substantial budget, here a well-optimized video can generate sales for free.
High virality potential: TikTok favors engaging and entertaining videos, which can reach a large audience without financial effort.
A direct relationship with consumers: by creating authentic content, sellers can develop a loyal community, thus improving conversion rates and customer retention.
A snowball effect: a video that goes viral can generate sales over several weeks, or even months, without requiring any additional effort.
The role of TikTok's algorithm in the success of organic dropshipping
TikTok's algorithm favors engaging videos and affects the number of subscribers. Unlike other platforms like Instagram or YouTube, where reach depends on the existing network, TikTok systematically highlights new content based on user interaction.
Here's how TikTok's recommendation system works:
Initial display to a small group of users → The video is displayed to a restricted sample.
Déco Maison: personalized accessories, LED lights, customizable items.
Fashion: trendy clothes, original accessories.
Find winning products for organic dropshipping on TikTok
Identifying winning products is crucial to organic dropshipping success on TikTok. This section details how to spot trends, analyze demand and select items with high viral and commercial potential. Knowing the best time to publish content on TikTok is also important.
The psychology of viral products on TikTok
The success of an organic dropshipping product on TikTok relies on its ability to capture user attention and generate engagement. Unlike other e-commerce platforms, where consumers search for specific products, TikTok encourages spontaneous discovery. Users don't log on to buy, but when a product is presented in a compelling way, impulse buying is triggered.
A viral product on TikTok generally shares three essential characteristics:
A strong visual effect: Videos should immediately catch the eye with bright colors, spectacular transformations or innovative design.
Demonstrable use: Products that can be shown in action (before/after, practical tips, innovative gadgets) captivate the audience more.
An emotional reaction: surprise, wonder or amusement increases sharing and interaction, reinforcing the organic scope.
TikTok 's algorithm analyzes these interactions and amplifies the distribution of videos that generate a high rate of engagement. The more reactions a product generates, the more likely it is to be recommended to new users.
Comment Finding trendy and profitable products
Product research on TikTok is a key step in organic dropshipping, as only certain items have the potential to explode on the platform. To identify these products, it's necessary to adopt an approach based on trend analysis and the use of specific tools.
1. Explore TikTok for viral products
TikTok itself is a goldmine for identifying emerging trends. Just look at the products that generate millions of video views and interactions. Here's how:
Search popular hashtags:#TikTokMadeMeBuyIt, #viralproduct, #musthave, #trending.
Analyze the best-performing videos of the last 7 or 30 days using the search filter.
Observe user comments: They often reveal purchase intent ("Where can I buy that?").
2. Using Google Trends and Amazon Movers & Shakers
These tools identify search trends in real time, and show whether a product is gaining popularity beyond TikTok:
Google Trends : Indicates whether demand for a product is rising or falling.
Amazon Movers & Shakers: Directory of items whose sales are exploding on Amazon, a good indicator of their potential virality on TikTok.
3. Use dropshipping product search tools
Several platforms help to identify winning products by analyzing trends and providing sales data:
Ecomhunt: lists trendy dropshipping products.
AliHunter: tracks the best-selling products on AliExpress.
PipiAds: Discover high-performance TikTok ads, useful for spotting products that are already viral.
Ideally, you should cross-reference these different sources to verify the real demand for a product before adding it to your store.
Choosing the right niche for organic dropshipping on TikTok
Not all products work on TikTok. Some niches are better suited to the consumption of short video content, while others struggle to generate organic interest. To maximize your chances of success, it's crucial to choose a dynamic, visually engaging niche.
Top-performing organic dropshipping niches on TikTok
Beauty and skin care
Make-up products with before-and-after effects.
Innovative care tools (cleansing brushes, LED masks).
Serums and creams with a rapidly visible effect.
Accessories and technological gadgets
Practical gadgets for home or car.
Accessories for smartphones and laptops.
LED products and interactive objects.
Fashion and accessories
Trendy clothing for young TikTok consumers.
Custom jewelry and unique accessories.
Shoes and bags with an original aesthetic.
Home and decoration
LED lights, designer carpets and innovative storage items.
Multifunctional products for organization.
Decorative objects, whether minimalist or inspired by viral trends.
Avoid hard-to-viralize niches
Some types of product are more complicated to promote via organic marketing on TikTok, as they lack visual appeal or require too long an explanation. Among the risky categories:
Products requiring complex installation.
Items with low perceived value, difficult to render on video.
Oversaturated products, already exploited by too many dropshippers.
Understanding TikTok's algorithm and virality factors
TikTok's algorithm is based on a dynamic recommendation model that prioritizes engagement and retention. Unlike other platforms, where reach is often determined by the number of subscribers, TikTok highlights any video if it generates sufficient interaction.
The main factors influencing virality:
Full view rate: The more users watch a video to the end, the higher its ranking in the recommendations.
Interactions: Likes, comments, shares and duets signal to the algorithm that a piece of content is engaging.
Average viewing time: A video viewed several times by the same user is perceived as captivating.
Use of trends: Videos using popular sounds, filters and trending hashtags gain visibility.
The best-performing videos are those that immediately grab attention and encourage interaction.
How to create viral TikTok videos that generate sales?
A viral video needs to grab attention in a matter of seconds and hold interest right to the end. Content must be structured to maximize engagement and incite action.
Key elements of a high-impact video
A powerful hook from the very first seconds
Ask an intriguing question: "You'll never guess what this product does...".
Spark curiosity: "Look what happens when I use this!"
Show a spectacular result before explaining.
An engaging and dynamic format
Fast-paced, with no lulls.
Close-ups to highlight product details.
Smooth transitions to keep your attention.
A clear, immersive demonstration
Before/after for cosmetics and skincare products.
Comparison with a competitor's product or a traditional method.
Real-life situations to demonstrate the product's usefulness.
A subtle but effective call to action
"Available in my bio link."
"Let me know in the comments if you'd like to see more tests."
"If this video reaches 10K likes, I'll test another product."
A viral video doesn't just show a product, it creates an immersive experience that encourages viewers to engage and share.
Use TikTok features to boost visibility
TikTok offers a wide range of tools to increase the reach and appeal of your video.
1. Take advantage of trending sounds and hashtags
Videos using popular sounds are more likely to be promoted by the algorithm. It is recommended to:
Use viral music to maximize discoverability.
Test several different threads on the same type of video.
Leverage trending hashtags to appear in searches(#TikTokMadeMeBuyIt, #ViralProduct, #LifeHack).
2. Exploit TikTok's native formats
Interactive formats increase engagement and reach a wider audience:
Duos: React to a viral video by adding your own product test or review.
Stitches : Integrate a sequence from an existing video to provide additional information.
TikTok Lives: Allow viewers to ask questions live and see the product in action.
3. Maximize engagement via comments and video responses
Interaction in the comments plays a key role in virality. An effective strategy is to answer questions in video, and highlight a relevant comment. This generates an engagement loop effect, where each interaction feeds the visibility of the content.
Content strategy: test, analyze and improve
No video guarantees success on the first attempt. Optimizing the type of content to publish on TikTok is an iterative process based on performance analysis and continuous experimentation.
1. Deploy several variants of the same concept
A product can be tested from different angles to identify what works best:
Humorous presentation vs. serious demonstration.
Video focused on product benefits vs. personal story.
Highlighting a problem and its solution vs. discovering an innovative product.
2. Analyze performance with TikTok Analytics
The TikTok Analytics tool can be used to identify which videos are performing best and adjust strategy accordingly. Key indicators to monitor:
Retention rate: How many viewers watch the video to the end?
Interaction rate: How many likes, comments and shares are generated?
Traffic origin: What proportion of views come from the Pour Toi (FYP) page?
3. Recycling and optimizing high-performance content
A video that has worked well can be re-edited from a different angle or reposted with a different edit to reach a new audience. Some effective strategies used:
Recover the best sequences from a viral video and integrate them into a new one.
Change the teaser text or sound used to test a new angle of engagement.
Create a sequel to a successful video to build on its success.
Configuring and optimizing your store for TikTok traffic
To turn TikTok traffic into sales, an optimized store with the right TikTok ads is essential. This section explores the best strategies for configuring and enhancing your store to maximize conversion and user experience.
Shopify vs TikTok Shop: Which is the best choice for dropshipping?
Organic dropshipping on TikTok is all about turning the traffic generated by viral videos into effective sales. There are two main options for selling your products: Shopify and TikTok Shop. Each has its advantages and disadvantages, which it's essential to understand before making a strategic choice.
1. Shopify: More control and customization
Shopify is the most flexible e-commerce solution for dropshippers wishing to create their own online store.
Total control: complete customization of design and functionality.
Advanced conversion tools: Possibility of integrating applications to boost sales (upsells, chatbots, customer reviews).
Independence: No dependence on the TikTok platform, allowing you to diversify your traffic sources.
Payments and customer data: Direct access to customer information enables the development of long-term marketing strategies (emailing, loyalty).
However, Shopify requires traffic to be brought to the store via a link in bio or a redirect in TikTok videos. This process adds friction that can reduce the conversion rate.
2. TikTok Shop: Sales integrated into TikTok
TikTok Shop allows sellers to list their products directly in the application, simplifying the shopping experience.
Smooth shopping experience: Users can buy without leaving TikTok, including cart abandonment.
Automatic highlighting: TikTok algorithm favors products sold via TikTok Shop.
Possibility of working with influencers to integrate product links directly into their videos.
However, TikTok Shop limits control over the store and imposes commissions on sales. What's more, the platform is still in the process of being rolled out in different regions.
3. What's the right choice for profitable dropshipping?
The choice between Shopify and TikTok Shop depends on the seller's objectives.
If the goal is to create a long-term brand → Shopify is recommended for developing an independent business and building customer loyalty.
If the aim is to make the most of TikTok's virality → TikTok Shop enables fast, frictionless conversion.
In an advanced strategy, it may make sense to use both simultaneously:
TikTok Shop for instant sales and collaborations with content creators.
Shopify to build a stable customer base and optimize long-term profitability.
Optimizing product pages for TikTok traffic
The traffic generated via TikTok has its own specific characteristics: visitors often arrive at a store after watching a viral video, with a strong impulse to buy, but little intention of in-depth research. To convert these visitors, the store needs to be optimized to maximize retention and conversion.
1. Structure a high-performance product page
A good product page should immediately grab attention and provide essential information at a glance. Key elements:
Eye-catching visuals: High-quality videos and images highlighting the product's benefits.
An impactful title: Highlight the uniqueness of the product (e.g. "The revolutionary gadget that changes your everyday life!" ).
A concise but convincing description: Focus on benefits rather than technical features.
Visible social proof: display of customer reviews, video testimonials and UGC demonstrations.
A clear call to action: A visible purchase button with a strong incentive ("Limited stock - Order now!" ).
2. Use buying psychology to boost conversions
TikTok users buy on impulse and are influenced by emotional and social triggers. Effective techniques:
Urgency and scarcity: Displaying a limited stock or temporary offer reinforces the desire to buy immediately.
Second bundles and special offers: Offer a product at a reduced price to increase the value of the basket.
Social proof: Add a real-time sales or visitor counter to reinforce credibility.
3. Optimize the mobile experience
TikTok traffic comes almost exclusively from smartphones. A store must be ultra-fast and mobile-friendly. Key points:
Reduced loading time: Compress images and use fast hosting.
Smooth navigation: Eliminate superfluous elements for a simplified experience.
Simplified purchasing process:One-click ordering via Apple Pay, Google Pay or PayPal.
TikTok traffic performance monitoring and analysis
Optimization doesn't stop once the store is online. Ongoing performance analysis is essential to adjust strategies and improve conversion rates.
1. Track data via TikTok Analytics and Shopify
Metrics to monitor:
Bio / TikTok Shop link click-through rate: Indicates the level of engagement of traffic generated by videos.
Product page conversion rate: Measures the effectiveness of product sheets and the purchase path.
Average session duration on the store: Low session duration may indicate a problem with the user experience.
Traffic origin: Identifying which videos or campaigns generated the most sales.
2. Using UTM links and tracking pixels
UTM links can be used to track the origin of sales and identify the best-performing videos.
The TikTok pixel is essential for receiving visitors and collecting data to improve conversion.
3. A/B test product and offer pages
Test different titles and visuals to see what converts best.
Compare several product description structures.
Adjust pricing or promotional offers to maximize profitability.
Growth and scaling strategies for organic dropshipping on TikTok
Organic dropshipping on TikTok can generate sales quickly thanks to the virality of the videos, and the TikTok Spy Tool to use, but to build a profitable business in the long term, it's essential to implement a strategy for growth and scale. The aim is to increase video reach, diversify revenue streams and optimize processes to handle higher order volumes.
How to grow a dropshipping business on TikTok
An organic dropshipping business can't rely on viral luck alone. Growth must be structured in several phases: improving content, developing the product offering and automating certain tasks.
1. Increase content production and test new formats
A viral video may generate sales for several days, but its reach will eventually diminish. To maintain a steady stream of traffic and sales, it's essential to increase publication frequency and diversify video formats.
Publish at least 2-3 videos a day, testing different marketing approaches.
Test different ways of presenting the same product to reach a wider audience.
Recycle high-performance videos by changing the tagline, sound or subtitles to extend their lifespan.
Regular production allows us to adapt to trends, identify what works best and constantly optimize our content strategy.
2. Extend the product offering without diluting the brand
Once a product starts selling well, it's tempting to add new items to maximize sales. However, diversification must be gradual and consistent with the brand's image.
Add complementary products that can be sold together (e.g. a jade roller in addition to a skincare serum).
Test new items by posting videos before adding them to the store, to gauge public interest.
Avoid spreading yourself too thinly over too many categories, so as not to lose the coherence and loyalty of your audience.
The aim is to increase the value of the average basket without losing the company's identity.
3. Manage multiple TikTok accounts to target different markets
TikTok is a global platform, and some products may work better in certain regions. To expand your audience, it may be a good idea to open several TikTok accounts for different geographic areas.
Create a dedicated account for each market (e.g. one account for the US market, another for Europe).
Adapt videos to cultural and linguistic specificities.
Vary content while maintaining a visual identity consistent with the brand.
This makes it possible to test country-specific approaches and optimize targeting.
Leveraging influencers and the community
Content creators are essential growth drivers for organic dropshipping on TikTok. An effective strategy is to partner with influencers and engage the community to multiply organic reach.
1. Collaborate with micro-influencers to generate UGC content
Micro-influencers (10K to 100K subscribers) often have a more engaged audience than larger creators. By showing them a product for free, it's possible to get authentic videos that reinforce brand credibility.
Identifying creators in the product niche.
Offer to test the product in exchange for a TikTok video.
Encourage a natural, non-promotional presentation, so that the video looks like a real testimonial.
UGC videos (user-generated content) are powerful persuaders and can be reused in content strategy.
2. Encourage community involvement to increase visibility
TikTok values content with a high rate of engagement. To boost interaction and give products visibility, it's a good idea to stimulate audience participation:
Create a challenge or a hashtag, insights for TikTok Adspy associated with the brand to encourage sharing.
Giveaway (contest) organizer where participants comment, like and share the video.
Ask questions in description to encourage users to interact in comments.
Good community engagement allows TikTok to recommend more videos, as well as organic reach.
Advanced strategies for maximizing profitability and automation
Once the business starts to grow, it becomes necessary to optimize operations management to avoid wasting time and maximize profitability.
1. Automate order and inventory management
Increased sales mean more logistics, and it quickly becomes difficult to manage everything manually.
Use tools like AutoDS, CJ Dropshipping or Zendrop to automate order processing.
Work with an agent in China to reduce delivery times and improve product quality.
Opt for suppliers with local warehouses to shorten shipping times.
Efficient logistics reduce customer service problems and improve the shopping experience.
2. Increase customer lifetime value (LTV) to make efforts profitable
Acquiring a customer is costly in terms of time and effort, but retaining an existing customer is far more profitable. There are a few strategies you can follow to maximize the long-term value of a customer:
Offer a discount on the second order to encourage repeat purchases.
Create an email/SMS list and offer exclusive deals to previous buyers.
Add a personalized card or small gift in each parcel to strengthen customer relations.
A satisfied customer can become a brand ambassador and generate new sales through word-of-mouth.
3. Diversify revenue sources to ensure business stability
A business based solely on organic TikTok is exposed to fluctuations in the algorithm. It is therefore advisable to explore other channels to avoid total dependence on the platform.
Create an audience on Instagram and Pinterest to reach a wider community.
Test content on YouTube Shorts to multiply traffic sources.
Launch an affiliate program so that other creators can promote the product in exchange for a commission.
Organic dropshipping on TikTok offers a unique opportunity to generate TikTok sales without paid advertising. However, many entrepreneurs fail by making strategic mistakes that limit their growth and profitability. Understanding these mistakes and knowing how to avoid them helps optimize efforts and increase the chances of long-term success.
Why do some dropshipping stores on TikTok fail?
TikTok is a dynamic platform, but it's also unpredictable. Some sellers struggle to convert their audience into customers, while others see their sales plummet after a short period of success. Here are the main reasons for failure and how to overcome them.
1. Rely on a single product or viral video
Many dropshippers hope that a viral video will be enough to ensure a steady stream of sales. While a video can generate impressive results in the short term, reach inevitably diminishes over time.
Mistake: Not anticipating a video's virality drop and not testing other products.
Solution: Publish content regularly, test different marketing angles and rotate products to diversify revenue streams.
2. Neglecting product quality and customer experience
The success of a sustainable business depends not only on viral content, but also on customer satisfaction. A poor-quality product leads to returns, complaints and negative reviews, which can damage brand image and reduce the reach of future videos.
Mistake: Selling low-quality products or products with excessively long delivery times.
Solution: Personally test products before selling them, and work with reliable suppliers to guarantee fast shipping times.
3. Not following TikTok rules (Shadowban and account suspension)
TikTok applies strict rules regarding commercial content. Posting overly promotional videos or violating the platform's guidelines may result in shadowbanning or account suspension.
Mistake: Publishing only "sales" content without bringing value to the audience.
Solution: Create entertaining and engaging videos that integrate the product in a natural and immersive way. Respect TikTok Shop's terms and conditions to avoid any penalties.
4. Ignore purchasing process optimization
TikTok traffic is volatile and impulsive. If a store is poorly optimized, with confusing navigation, long loading times or complicated checkout, many visitors will abandon their purchase.
Mistake: Having a slow site, a product description that's too technical or a checkout that's too long.
Solution: Make sure the site is fast, mobile-friendly and optimized for one-click purchasing via TikTok Shop or Shopify.
Overcoming commitment and algorithm problems
Even the best content can suffer a drop in reach if TikTok's algorithm stops recommending it. So it's crucial to understand how to maintain constant visibility and avoid falling engagement.
1. Why is engagement declining and how can it be revived?
TikTok's algorithm favors recent, engaging content. A loss of engagement can be caused by a repetition of the same format, a lack of interaction or a weakening of the viewing rate.
Solution: Vary video formats, respond to comments with videos, use trendy sounds and test new products to renew audience interest.
2. How to bypass TikTok's restrictions on commercial content
TikTok favors authentic content and penalizes videos that look too much like classic ads. To get around these restrictions:
Present products in an educational or humorous format, rather than as a simple sales demonstration.
Use duets and stitches with influencers or customers to give an organic, interactive feel.
Encourage viewers to test the product themselves and share their feedback in the form of UGC videos.
3. Bounce back from a loss of visibility or a Shadowban
If a store experiences a sudden drop in traffic, it could be due to an algorithm change or product saturation. To recover visibility:
Analyze TikTok Analytics to identify which videos still have engagement.
Reformat existing videos by changing the text, music or presentation angle.
Create a new TikTok account and try again with a similar product if the shadowban seems persistent.
Conclusion
Organic dropshipping on TikTok is now a significant opportunity for e-commerce entrepreneurs. Thanks to TikTok's unique algorithm, which favors engaging and viral content, it's possible to generate sales without paid advertising, relying solely on the power of video content. However, success in this e-commerce model requires a structured approach, an effective content strategy and optimized management of the dropshipping online store. Organic dropshipping on TikTok is an effective approach to selling without paid advertising, but you need to exploit the virality and spontaneity of video content. This model requires rigorous execution, mastery of storytelling, and the ability to constantly test and optimize.
How is organic dropshipping on TikTok different from traditional dropshipping?
Organic dropshipping on TikTok relies exclusively on viral content and natural engagement, with no paid advertising. Unlike traditional dropshipping, which relies on advertising campaigns (Facebook Ads, Google Ads) to generate traffic, this method exploits TikTok's algorithm to reach a large audience for free.
No advertising spend: Sales are generated via engaging videos, not paid ads.
A strong dependence on content: Success depends on creating compelling videos that capture users' attention.
A more organic, community-based model: viewer engagement, comments and shares play a key role in video distribution.
How to choose a profitable niche for organic dropshipping on TikTok?
A profitable niche on TikTok must meet several essential criteria:
Visually attractive products : Items that grab attention in seconds (e.g. gadgets, beauty, fashion accessories).
Easy video demonstration: A product that can be showcased with a before-and-after effect or innovative use.
Viral potential: Trendy articles, often shared by users under the hashtag #TikTokMadeMeBuyIt.
Active target audience on TikTok: Young consumers and trend-setters are the most likely to make impulse purchases.
Top-performing niches include beauty, tech accessories, home & decoration, fashion and lifestyle products.
What are the best hashtags for increasing the reach of TikTok videos?
Hashtags help optimize video visibility and reach a wider audience. We recommend using a combination of generic and specific hashtags.
Trendy hashtags for organic dropshipping:
Generics for trading on TikTok: #TikTokMadeMeBuyIt, #ViralProduct, #TrendingNow, #MustHave
Home and decoration : #HomeDecor, #AestheticRoom, #LEDLights
We recommend testing several combinations to identify the most effective hashtags.
What are the best calls to action (CTA) for dropshipping videos on TikTok?
A good CTA (Call-to-Action) should encourage engagement and prompt purchase without appearing too commercial.
Examples of effective CTAs:
Encourage curiosity:"Look what happens when I use this!"
Encourage interaction :"Let me know in the comments if you'd like a test with another product!"
Create a sense of urgency:"Limited stock! Order now via the link in bio!"
Push to share:"Send this video to a friend who needs it!"
CTAs should be simple, direct and naturally integrated into the video.
How do you work with influencers without a budget?
Working with influencers without spending money is possible thanks to strategic collaborations based on the exchange of products or visibility opportunities.
Methods for free collaboration with influencers:
Send products in exchange for a video: Offer micro-influencers (10K - 50K subscribers) the chance to test a product for free and share their opinion.
Offer an affiliate program: Offer influencers a commission on every sale generated by their content.
Create a TikTok challenge: Encourage designers to take part in a challenge using a specific product.
Use duets and stitches: React to influencer videos to create interactive content and capture their audience.
The aim is to bring value to the influencer while increasing the visibility of the product without an advertising budget.
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