TikTok adspy: Spy on the best Dropshipping ads on TikTok
September 28, 2023
Social networks are privileged platforms for spying on the best Dropshipping ads. It is therefore with good reason that many e-merchants are turning to TikTok, a very popular social network with over 1.2 billion monthly users. And to help them spy on the best Dropshipping ads on TikTok, Minea launches TikTok adspy.
As you already know, Minea is the most powerful ad spy tool on the market. It offers you the possibility to efficiently search for winning products and ads on all social networks.
Indeed, Dropshipping on TikTok, contrary to what many people think, is growing rapidly. The integration of the social network on the Shopify platform is a palpable proof. So, our first objective through this article will be to show you how you can benefit from the Shopify-TikTok partnership to increase your sales; gain visibility, find winning products, perfect your marketing strategies and much more. Then we will explain how Minea's new tool works: TikTok adspy.
Let's start by explaining what TikTok is and then talk about the TikTok adspy launched by Minea in terms of how it works and its usefulness.
What is TikTok?
Primarily known as a social media application, TikTok allows its many users to create and share short viral videos. All sorts of topics are covered on TikTok through these short videos and are also easily accessible.
It is important to know that TikTok is basically an entertainment network, which explains why many videos are linked to music. In fact, the social network offers users numerous filters, a vast catalogue of sound effects and music samples. However, it is also common to find many other videos on TikTok on various other subjects such as DIY, decoration and many other subjects more related to dropshipping.
The best Drosphipping strategies with TikTok
There are several Dropshipping strategies on TikTok. So, if you choose to develop your business there, you might as well use the best strategies to break through quickly. Find out below which ones you should consider using:
The majority of marketers are now turning to influencer marketing. Indeed, working with an influencer has several advantages. According to HubSpot, at least 90% of marketers think it is a better strategy.
In addition, choosing your influencers on TikTok will bring a lot more dynamism to your strategy in addition to giving visibility to your brand in order to earn more money.
Create a TikTok account
Another option available to you to implement the best Dropshipping strategies on TikTok is of course to create a TikTok account. The steps to follow to create a TikTok account are very simple and as soon as you access the application, you will have all the guidelines to do so.
TikTok users are very active. So if you publish quality and relevant content, it will be easy to attract a lot of subscribers to increase your brand awareness.
Advertising with TikTok ads
Advertising with TikTok ads is a revolutionary strategy that has several advantages. Given the growing popularity of the social network and the number of daily users, it is a real boon to success in the field of Dropshipping. To help you understand how it works, we will focus on the latter. Let's start with some statistics:
Why use TikTok ads for Dropshipping ads?
The reasons why you should use TikTok ads for your Dropshipping ads are much more obvious than you think. Here are some of them:
TikTok advertising statistics vs. other social networks
The number of people using TikTok compared to other networks is impressive given that the social network is among the last in the industry. In fact, TikTok has over 1.2 billion monthly users with over 3 billion downloads in less than 3 years since its launch in late 2016.
Although the social network is one of the youngest in the industry, two years after its creation, TikTok was already ahead of Facebook, Instagram, Snapchat and YouTube in terms of monthly downloads.
Another reason why you should use TikTok ads is that the app is available in over 75 languages and 155 countries worldwide. To understand that TikTok is just amazing, just compare it to Instagram. Indeed, the app took just over 5 years to reach 1 billion monthly users whereas it took Instagram almost 8 years to reach that figure.
Other statistics to know
With TikTok's impressive record, it's impossible not to find the ideal clientele to promote your activities. What's more, thanks to the TikTok ads launched by Minea, it's the perfect opportunity for you to find out all about your competitors, who didn't wait long to take advantage of the many opportunities the app offers. From finding the winning products to discovering the best strategies and trends in your niche, you have access to everything.
Let's remember that contrary to what most people think, TikTok users are not mainly teenagers. More than ⅔ of users are over 18 years old and there are 50.4% men and 49.6% women.
The statistics in the image prove that TikTok is a viable marketing platform for a target audience of different ages! Another study on the time spent on TikTok found that each user spends an average of 48 minutes per day and that at least 90% of users log in at least once every day. Below, you can find the average monthly time a user spends on TikTok versus other networks.
TikTok ads statistics
While we're on the subject of using TikTok ads for Dropshipping ads, here's a comparative study of TikTok ads vs Facebook ads conducted by Jungle Topp for a respective spend of $20,000 and $31,000.
The study revealed that although Jungle Topp spent less money on TikTok and much more on Facebook, impressions on TikTok were almost double that of Facebook. The same is true for clicks! Discover the results of the study on the following image:
It is noticeable that the cost per click (CPC) on TikTok is 2x cheaper than on Facebook! In addition, just like Facebook, TikTok has the "Similar Audience" targeting feature. With such a feature, you are able to generate new audiences that behave exactly like a previously targeted sample audience.
In other words, TikTok is able to generate an audience similar to your loyal customers based on the information you provide. This makes it easy for you to target only people who are likely to make purchases.
Given all the possibilities that TikTok offers, you understand the importance of using it to develop your multi-channel marketing strategy. We will now discuss in more detail how to use Minea's tiktok Adspy tool.
How to spy on Tiktok ads with TikTok Adspy?
Spying on TikTok ads is the best way to keep yourself informed about what is happening in your niche on the social network. It is also the way for you to know everything about the strategies your direct competitors are putting forward and the products they are promoting. And to succeed in all these steps, you need Minea, the best TikTok ad spy tool.
Minea's Tiktok Spy tool is available since 21/04/2022 on its platform. Like facebook adspy, Minea's Tiktok adspy allows you to spy on the best ads on TikTok to find inspiration and easily repeat what works!
Now we're going to look at how to spy on popular products on TikTok using Minea.
Filtering and sorting function
When you log in to Minea, the very first thing you do is deploy the full range of filters that Minea offers by clicking on "Avanced":
Once the range has been deployed, we will play with the filters (1) and the sorting function (2) to find great Dropshipping products.
Indeed, when you want to use search features to target specific ads, you need to refer to filters. These filters allow you to refine the search results based on specific criteria you choose. In this way, you can access only the information that corresponds to these criteria while hiding the rest of the information related to the search subject.
The sorting function displays all possible search results according to the keyword used in the search bar. Here, the information will be arranged in a given order of importance: either in ascending or descending order.
In this article, we will not go into detail about all the filters available. However, if you are interested, I invite you to consult our article on the discovery of facebook ads tool which describes all of these filters in detail.
Search for a Winner product with TikTok adspy
To find a winning product with TikTok adspy, it is best to conduct a broad search. This is because, unlike Minea's Facebook ads tool, the volume of ads on TikTok ads is lower. So the more specific you want to be, the more potentially interesting ads you will miss. To do this, here is an example of the steps to follow to perform a search that you can define in the tool:
Choose a wide range of ad creation dates. In the example below, we have chosen ads created in 2022.
Select a number of "Shares" greater than 20.
Define e-commerce type redirection platforms like Shopify, Magento, Woocommerce. Indeed, you are looking for ads promoting an e-commerce or dropshipping product. You can therefore select Shopify, Magento, Woocommerce, etc.
Select a "Share" number greater than 100 to show only the ads you like. This is a relatively low number of likes, but it ensures that you don't miss out on successful ads!
All these criteria can be sorted by "last seen". This is the last time Minea saw this ad on TikTok. If ads are recently seen on TikTok, it means that they are still online.
Finally, with all these criteria defined, you will get a multitude of results! Once you have done all these steps, you should now scroll through the results and do a second manual sort.
Indeed, despite the fact that you have had to filter the ads to bring out only dropshipping ads; on Tiktok ads you will also come across many ads that are not Dropshipping. So you need to be able to ignore them and only focus on the ads that are dedicated to what you are looking for. For example, below, we have a sample search on Dropshipping products.
If you wish to go into more detail in the advertisement you can click on the part indicated in the image below:
This will take you to the detail page of this ad.
Detail page of a TikTok ad
Here you will find all the information about the ad, its description and the number of interactions with this ad.
From this page you can :
See the other ads in this same Shops.
See the ad in its native space: that is, see the ad on TikTok. For example, if you want to study the comments one by one.
Finally, we will find the evolution of the number of interactions with the ad over time. This is an important data to judge the relevance of the ad.
It is obvious that if you are looking for new approaches to get potential customers for your online business, dropshipping with TikTok ads is a new way to go.
Although the social network is relatively young, it continues to expand its popularity among all segments of the world's population. Contrary to those who think that the social network is only frequented by teenagers, statistics prove that all age groups are represented. It is therefore a real platform that you can use to gain notoriety and easily increase the number of your loyal customers.
To help you achieve your goals in a short time and above all to keep an eye on what your competitors are doing, Minea has launched TikTok adspy. A simple and effective way to spy on your competitors at any time, to discover trends, to find winning products and finally to make substantial sales.