Dropshipping tools
One of the keys to success in Dropshipping is product selection. In fact, you need to find a product that will make you profitable: the famous winning product.
To find a winning product, several methodologies exist: choosing a product that sells well on AliExpress, scanning your Facebook news feed for ads, or using Adspy tools, social network spy tools.
Finding winning products with an Adspy tool is one, if not the most effective method. This method is based on a key indicator: the success of your ad. In other words, if an ad counts a lot of interactions (likes, comments, reactions), it means that the product promoted is viral and necessarily a winner. So it's likely to be a winner for you too!
More precisely, Adspy tools are spy tools for social network advertising. Every day, they collect thousands of ads and make them available on their platform. This enables you to study the best ads on social networks, select the most popular products of the moment, or spy on your competitors' best strategies.
In summary, these spy tools are real machines for finding winning products. Below, we will discover in detail Minea's facebook adspy.
In this short tutorial, we will try to understand how to exploit Minea's tool. To do this, we can go to the "Facebook Ads" section. This section lists almost 20 million ads from Facebook.
By default, the tool sorts ads by "last seen date". In other words, the ads that were last seen by Minea on Facebook.
For our part, we can define precise search criteria to target and find Facebook ads in the advertising database. To do this, we need to use the search filters:
In the box above we find all the search filters. We will look at each of these filters in detail.
The keyword search allows us to find all the ads that have these words in their titles or descriptions. We can use it for example to target a niche or to search for a product.
Searching by page name allows us to identify ads from a specific Facebook page. We can use this filter to analyze ads from a specific competitor (e.g. the Facebook page of a successful shop).
By placing a competitor's domain name "domainname.com" in the search bar, we will be able to browse through all the ads that Minea has collected on that competitor.
It is possible to filter only the ads that have been seen on Facebook between two specific dates. For example, we can filter the ads that have been seen on Facebook in the last 30 days.
In the rest of this tutorial, we will see the difference between view date, first view date and last view date.
This filter allows us to filter ads according to the country of their audience. For example, we can search for products that have been successful in the USA, Canada and France.
We can select the type of destination platform (Shopify, Magento, Woocommerce). For example, by filtering e-commerce platforms, we only target ads promoting e-commerce products.
We can filter ads by the specific number of interactions they have. In the example above, only ads with more than 3000 likes will appear in the results.
Then, to search deeper into the ad database, we can click on the advanced search settings. More filters appear, and we will see in detail what they allow us to do.
Here we'll look at the difference between all the dates we can choose:
Creation date: allows you to select a date range in which ads were created. We can use it to target recent or older ads. Indeed, a product that sold well last year may also be a hit this year.
First seen" date: shows when the ad was first seen on Facebook. In other words, this filter shows the date on which the ad was collected by our service.
Last seen date: shows when the ad was last seen on Facebook. If the ad was last seen a long time ago, it's probably no longer active. Conversely, if it was last seen a short time ago, it's probably still running on Facebook.
Seen date: shows all the times the ad has been seen by Minea on Facebook.
Advanced filtering by number of reactions allows you to filter ads by the number of shares, comments or even by the number of reactions (I love, Haha, Grr, Wouah etc.) they receive.
This filter lets you define the media type of the ad: image, video, carousel or album.
These filters allow us to identify ads based on their audiences. In addition to country (see above), we can target the gender and age of people who saw the ad on Facebook.
The call-to-action (CTA) of the ad is the button present on the Facebook ad, such as: "Shop now", "Get offer", "Apply now", etc. In e-commerce, this is the button that will bring our prospects to our online shop. In e-commerce, this is the button that will bring prospects to our online store.
Once we have selected the appropriate filters, we can sort the set of search results by creation date, first/last viewed date, like, comment, reaction, etc.
For example, when sorting by number of shares, the ads with the most shares will appear at the top of the results (see image above). If we decide to sort by "last seen date", the ads that were most recently seen on Facebook will appear at the top of the search results.
In this tutorial, we have gone through the search filters of Minea's Adspy tool. In this next articlewe will see how to search for winning products from this section.
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