TOP 6 Best TikTok Ads Spy tools for e-Commerce in 2024
December 8, 2023
TikTok Ads Spy tools have become popular in the e-commerce world in recent years due to the success of TikTok. Thanks to these tools, e-tailers have been able to monitor the effectiveness of their advertising campaigns on TikTok and optimize their strategies accordingly. In this article, we'll take a closer look at the best TikTok Ads Spy tools available, the benefits of using them, and above all how to choose the right one for your e-commerce business.
Advantages of using a TikTok Ads Spy Tool
Today, using a TikTok Ads Spy tool is almost indispensable for e-tailers and drosphippers. First and foremost, the use of a TikTok Ads Spy tool enables e-tailers to take advantage of available data on social network users. This data is not readily accessible. For example, the demographics of users, their interests ... This data can be analyzed to understand the behavior of the platform's users in relation to the advertisements or ads presented to them. In turn, dropshippers or e-tailers can use this information to optimize their advertising campaigns and improve overall ROI.
TikTok Ads Spy tools are alsoformidable product search tools . If you're looking for winning products to sell on TikTok, you can use a TikTok Ads spy tool. Don't forget that in e-commerce, you should always be inspired by what your competitors are doing. Since they spy on all the ads placed on the social network, you're bound to find winning products that are exploding that you, in turn, can showcase on your store.
As an e-merchant, TikTok Ads Spy tools are also a great way to spy on your competitors. You'll be able to track their performance more easily, and see which ads work best. That way, you'll have a better view and be one step ahead of them. The aim here is to identify what works best for them and replicate it for you.
How to choose the right TikTok Ads Spy tool ?
There are several TikTok Ads Spy tools on the market, and their operating principles differ from one tool to another. To choose the right TikTok Ads Spy tool, you first need to define your objectives .
Your choice of tool will depend on these objectives. If, for example, you want to spy on your competitors on TikTok, you're better off with a tool that is typically designed for spying on TikTok than a tool for finding winning products on TikTok. However, here are a few key features to keep in mind when choosing your TikTok Ads Spy tool.
The main reason for a TikTok ad spy tool is to analyze competitors' strategies. Look for features that enable in-depth analysis of competitors, offering insights into their advertising approaches, content styles and engagement tactics. A good tool should offer real-time monitoring, trend analysis and a comprehensive library of successful campaigns.
Before committing to a TikTok ad spy tool, dive into customer reviews. Analyze feedback from companies similar to yours, focusing on their experiences in terms of the tool's usability, accuracy and overall effectiveness. This step is crucial to understanding how the tool performs in real-life scenarios and whether it matches your advertising objectives.
Evaluate the pricing plans of different TikTok ad spy tools and find the one that fits your budget while offering the necessary functionality. Consider whether the pricing structure suits your business model, and watch out for hidden fees. Some tools may offer a free trial or limited free version, providing an opportunity to test their capabilities before committing to a full subscription.
For an adspy tool, reliable customer service is non-negotiable. Look for a tool provider that offers responsive and knowledgeable support. Evaluate the availability of customer service channels, response times and the level of assistance provided. A tool is only as good as the support behind it.
Choose a TikTok ad spy tool with an intuitive, user-friendly interface. A tool that's easy to navigate and understand will save you time and ensure smoother integration into your advertising workflow. Consider whether the tool offers tutorials or training resources to help you make the most of its features.
An effective search function is paramount in a TikTok ad spy tool. Make sure the tool allows you to easily search for competitors, specific campaigns or trending content. A robust search function improves your ability to quickly gather insights and stay abreast of the latest trends in your industry.
Free trial or freemium option
Opt for a TikTok ad spy tool that offers a free trial or freemium version. This allows you to test the tool's capabilities and evaluate its relevance to your advertising needs without committing to a full subscription. Take advantage of this opportunity to explore features, analyze competitor data and evaluate the tool's overall performance.
TikTok is a constantly evolving platform, and updates can have an impact on advertising strategies. Make sure your ad spy tool is regularly updated to take account of changes in TikTok's algorithm and features. A tool that stays up to date guarantees the continuity and relevance of your advertising strategies.
Choose a TikTok ad spy tool that grows with your business. As your advertising needs evolve, the tool should be able to support increased usage, additional functionality and expanding campaign requirements. Scalability ensures that the tool you choose remains an asset as your business grows.
Consider the integration capabilities of the TikTok ad spy tool with your existing advertising tools and platforms. A tool that integrates seamlessly with your existing marketing stack improves efficiency and offers a consistent approach to your overall advertising strategy.
In conclusion, the right TikTok ad spy tool can be a game changer for your advertising efforts. By focusing on features, customer reviews, pricing and customer service, you can make an informed decision that matches your advertising goals. Remember, the key is to choose a tool that not only helps you stay on top
Top 6 Ads Spy Tools
Let's start with the very first TikTok Ads Spy tool, and the best and most complete of them all, Minea. Minea is the most widely used and most complete tool for spying on ads on social networks. The tool released its TikTok Ads Spy tool, which was a huge success with users.
The main difference with other tools is that Minea is versatile and spies on several social networks. Minea offers a large library of advertisements, with several thousand added every day. The tool has several search and filter options that make searching faster and easier, something not always found on other product search tools.
Here are some filters you can find on Minea:
Filter by keyword ;
Filter by domain name ;
Filter by page name
Filter by date uploaded, date viewed ;
Filter by country ;
Filter by language ;
Filter by engagement (number of Likes, shares, comments) ;
Filter by type of e-commerce platform ;
Filter by number of downloads
Filter by number of views.
When using a TikTok Ads spy tool, the most important thing to look for is the tool's ability to provide complete, relevant information on each ad. It is on the basis of this information that decisions are made.
Here's some information you can find on Minea for each ad.
Duration of online ad ;
Social engagement of the ad (Views, Likes, Shares, Downloads, Shares...) ;
Other ads in the same store ;
Full store analysis;
Target audience ;
The link to the store.
With all this information at your disposal, you'll have no trouble choosing the ideal winning product on TikTok . What's more, Minea also lets you spy on your competitors' stores. For example, if you find a TikTok ad that's doing well, you can take the store link and put it into the store spy tool to see if the store is actually making sales. This is yet another way to confirm or deny the performance of a potential winning product.
The other feature that also sets Minea apart from all other tools is influencer marketing spying . Minea can spy on your competitors' product placements, brands and even influencers. As you know, most e-commerce brands today use influencer marketing to grow quickly and create a committed community around their product.
Using Minea, you can spy on your competitors' various influencer marketing actions.
In addition, the latest Minea update introduces 3 new features:
Products tab: Formerly known as "Business Plan", this re-optimized tab groups together high-potential products, now with advanced filters for precise searches, facilitating trend detection.
Magic Search: In the beta version, Magic Search simplifies competitor analysis by allowing one-click searches for specific products or images, enabling you to assess market saturation and dropshipping potential.
Success Radar: This feature compiles the 100 best-performing products, helping e-commerce entrepreneurs identify emerging trends and optimize revenue opportunities.
As far as Price is concerned, Minea offers two packages. The Basic package costs €49 per month and allows you to see spied ads on Facebook, Instagram, Pinterest and even Snapchat. On the other hand, the TikTok Ads spy tool is only available on the Premium subscription, which costs €99 per month. With this subscription, you can access all the tool's features, including even influencer marketing analysis tools.
The second TikTok ad spy tool we're going to introduce you to is Adserea. It's one of the latest ad spy tools in the TikTok ads spy tools collection.
In terms of functionalities, Adserea offers its users several tools for product research, competitor spying and store spying.
Tools include :
Live product spy
Each feature has its own uses, depending on your needs, but Adserea's greatest strength is its ability to spy on TikTok ads. Several thousand ads are spied by the tool and stored in its database. To see the various ads collected by the tool on the TikTok social network, simply go to the TikTok Spy tab.
Like Minea, Adserea features a number of filters that you can use to optimize your results according to your needs. You can search for ads by
Social proof (number of likes, shares and comments...) ;
Target audience ;
Online and view date ;
The big advantage with Adserea is that the tool provides you with ad text or product sheet templates that you can directly import into your Shopify store and adapt to your product. This can be a huge time-saver in the process of getting your products online.
Let's talk about BigSpy, one of the best-known spy tools that has already proved its worth with dropshippers. In terms of numbers, it ranks as one of the tools with the largest database. In fact, on BigSpy you can find over 200 million advertisements collected on the various social networks. Bigspy recently launched its TikTok ads spy tools, which are just as powerful as the Facebook ads spy tool it offers.
The operating principle is the same. The tool's algorithms monitor the social network and collect all the advertisements it contains. All you have to do is carry out a search using the criteria that best suit your needs. In terms of filters and search parameters, BigSpy enables its users to filter searches by social engagement, language, type of e-commerce platform, type of creative and many other criteria.
BigSpy's weak point is that the tool doesn't provide enough information on the various ads it collects on social networks. What's more, access to BigSpy's TikTok ads spy costs around $300 a month. Compared with other tools, BigSpy is clearly one of the most expensive TikTok ads spy tools. If you're just starting out and need a tool to find winning products on TikTok, BigSpy isn't necessarily what we'd recommend.
We can't talk about the best TikTok Ads spy tools without mentioning PiPiAds , a tool designed solely for spying on TikTok ads. This means that the tool doesn't spy on any other social network apart from TikTok. You might even say that this justifies its effectiveness, given that the algorithm is geared towards a single social network.
PiPiAds offers 3 major features that are very useful for dropshippers and e-tailers.
TT Ad Search
Product Search tool
The first feature of TT Ad Search is the tool's ad library. This is where you'll find all the ads collected by the tool on TikTok. If you want to see the best ads currently running on TikTok, this is the place to get a 360 view of everything that's being advertised. You can filter ads by :
Type of call to action;
Publication date and date of last view ;
Number of prints ;
The number of reactions ;
The type of e-commerce platform ;
If you're a dropshipper, for example, and you like to surf the new product trend, I'd advise you to use PiPiAds' second tool, the Product Search tool . Here you'll find all the new ads that are currently hot on the platform. This database is updated daily to ensure that users always have the information they need. In this tab, you'll find all the new products that advertisers are currently testing. As a result, you'll be able to quickly track down the latest trends and make the most of your sales figures before the market becomes saturated.
In addition, PiPiAds' algorithms use certain criteria to select from the products in the previous two categories those that are potential winning products and likely to sell easily. These selected products are grouped together in the Winning Productscategory.
What's more, if you want to take product analysis a step further, PiPiAds provides you with the relevant information on product performance and engagement. As far as pricing is concerned, you have 3 pricing plans. The VIP plan, which costs $155 per month, the Pro plan, which costs $263 per month, and the Enterprise plan, which is reserved for businesses.
FlowSpy, thebrand-new TikTok Ads Spy is also on our list of the best spy tools on TikTok. It's a tool that gives you a quick overview of all your competitors' campaigns in one go. FlowSpy offers detailed statistics and relevant data to help you keep an eye on your competitors.
Let's take a closer look at FlowSpy's features.
Database updated daily
Like all FlowSpy tools, our database is actively updated on a daily basis with information on the latest trends and strategies. With this database, you can see all your competitors' best ads.
With FlowSpy, you can have the best creatives on the market. As you know, creative is a very important part of selling a product. In fact, the FlowSpy library is a great place to find inspiration for creative that converts.
FlowSpy's promise is to provide you with enough ad information to give you a real competitive edge. In fact, for each ad, you have important information such as :
appreciation rate ;
duration (days of activity) ;
number of shares.
FlowSpy ads features filters that allow you to optimize your results according to your needs. You can refine your search results by typing in specific keywords, advertiser URL, domain, advertiser name and target country. You can even deepen your search by searching directly by number of impressions, engagement rate or even number of comments.
You can access FlowSpy from $49/month. But this plan is very limited and only gives you access to the details of 250 products per day. If you want full functionality, you'll need to opt for a Pro plan, which costs $99/month .
AdFlex , which was once a spy tool used to spy on Facebook ads and Native ads, has announced the release of its TikTok Ads Spy tool in 2023. With AdFlex's TikTok ad spy tool, you'll be able to improve your advertising campaigns by exploiting the various data provided by the tool. You'll be able to check what your competitors are doing with their campaigns, and get an insight into what's proving to be a winner in their respective fields.
Thanks to its ability to analyze millions of videos, its powerful algorithm can give you an insight into what makes TikTok ads successful. It's also a great way to find winning products. It's also said that Adflex will allow you to compare your own campaign data with the best-performing ads, so you can draw inspiration from what's being done well and improve your campaigns.
Basically, we know that AdFlex is equipped with filters that you can use to optimize your searches according to your needs. It's primarily a competitor spy tool, so you'll have all the data you need to effectively analyze your competitors' campaigns and make the right decisions for your business.
TikTok ad spy tools have become essential for e-tailers and dropshippers. These tools give you detailed information on your campaigns and those of your competitors, so you can optimize your strategies to improve ROAS.
In this article, we've covered the different types of TikTok Ads spy tools available, the benefits of using them, how to choose the right tool for your business and, above all, the best TikTok Ads Spy tools in 2024. Of all the tools described in this article, we think Minea is the ideal choice in terms of features and price.
We hope this article has provided you with the information you need to make a decision to improve your advertising campaigns or find your next winning product.
Frequently Asked Questions about TikTok Ad Spy
Are TikTok Ads spy tools reliable?
Yes, most TikTok Ads spy tools are designed to provide e-merchants with accurate information about their campaigns. However, it's important to bear in mind that some tools may be more accurate than others, such as Minea. So it's important to choose the tool that best suits your needs.
Are TikTok ad spy free?
Yes, there are several free TikTok ad spy products. The best known is TikTok's TikTok Ads Library. For a start, you can also use the free Minea version to spy on TikTok ads.
How much do TikTok Ad Spy tools cost?
The cost of TikTok ad spy tools can vary depending on the features and capabilities of the tool. Free tools are often limited in their capabilities, while paid tools can cost from a few dollars to hundreds of dollars per month.
Minea starts at $49 a month, while BigSpy costs around $300 a month.
What's the best ad spy tool for TikTok?
The best ad spy tool for TikTok is Minea. It stands out as the most comprehensive and widely used tool for spying on ads on TikTok. Minea offers a versatile approach covering various social media platforms, making it a top choice for e-commerce companies looking to monitor competitor campaigns and optimize their strategies.
What's a good budget for TikTok ads?
Determining a good budget for TikTok ads depends on various factors such as your advertising goals, your target audience and the competition in your industry. However, when choosing a TikTok ad spy tool like Minea, it's important to consider its pricing plans. Minea offers a basic package at €49 per month and a premium package at €99 per month. Evaluating these options can help you allocate a reasonable budget for your TikTok advertising campaigns.
What type of advertising works best on TikTok?
The effectiveness of ads on TikTok varies, but engaging and creative content tends to perform well on the platform. Using a TikTok ad spy tool like Minea can help you analyze successful ads and get inspiration for your own campaigns. TikTok is known for its dynamic, authentic content, so ads that resonate with the platform's young, dynamic audience often perform well.