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Bigspy Vs Minea: Which is the best ad spy?

Social networks have become an essential part of our daily lives, with billions of users interacting on numerous platforms every day. If you're a digital marketer or online store owner, it's essential to keep up with your competitors and understand their advertising tactics to stay one step ahead.

That's why spy tools like Minea and Bigspy are so welcome. They can help you track down your competitors and stay one step ahead. In this article, we'll compare these two tools to help you choose the one best suited to your needs. Let's get started.

Introducing adspy tools

Is this the first you've heard of these two tools? If so, there's no need to worry. Below, we'll introduce you to each of these tools and what they can do for you.

BigSpy

Bigspy 

BigSpy is a spyware program specially designed for dropshippers and e-tailers. It spies on social networks, collects advertisements and then stores them in its data library. When you're looking for a new product idea, you can access this data and see what your competitors are offering. To deepen your knowledge of this tool, here are some important figures to know about it:

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Minea 

Minea 

Minea is the direct alternative to Bigspy that we're going to present here. But long before we get into the details, we invite you to take a quick look at some of Minea's key figures: 

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Like Bigspy, Minea is also a formidable and unrivalled ad spying tool. It is used in particular by dropshippers, e-tailers and digital marketers. It's a comprehensive tool for spying on ads on social networks such as Facebook, TikTok, Instagram, Pinterest and Snapchat. If you're looking to spy on your competitors' stores, find a winning product or an effective marketing strategy in your niche, Minea offers much more.

Now you know some important facts and figures about each tool. Let's take a look at the features they offer in the next section.

Bigspy Vs Minea: key features

Social networks spied on by Minea 

Social networks spied on by Minea

Minea collects over 921M ads on the most popular social networks for dropshippers and e-tailers. These networks include Facebook, TikTok, Instagram, Pinterest and many more. 

Let's take a closer look at each of the channels spied on by Minea:

Facebook

Facebook is the world's largest information-sharing social network, with millions of active subscribers every day. What's more, thousands of dropshipping and e-commerce ads are posted there every day. Minea collects these ads and stores them in its database. So, if you're thinking of finding products that work in your niche on Facebook, Minea offers you : 

  • A large library of ads,
  • + 1 million ads added every day,
  • Updated 8x/day.

TikTok 

TikTok, today's most popular short video-sharing social network, is also the target of many dropshippers and e-tailers. Minea also has a huge database of ads collected specifically on TikTok. Thanks to this data, you can find the ideal winning product to offer your audience on this social network.

  • Unlimited ad collection
  • + 1 million ads added every day,
  • Updated 8x/day.

Pinterest 

It's the biggest social network for sharing visuals. Many people looking for inspiration go there to search for pins. If you're thinking of targeting this social network, Minea is the solution for you. It spies on the ads available on Pinterest and stores them in its database so you can find the perfect visual product to offer. 

  • Unlimited ad collection
  • + 1 million ads added every day,
  • Updated 8x/day.

By accessing the premium version of the tool, you can take advantage of all these channels and others like Snapchat.

Channels spied on by Bigspy 

After checking out the Bigspy site, we found that it spies not only on social networks, but also on platforms. Channels spied on include 5 social networks such as Facebook, Instagram, Pinterest, TikTok and Twitter, and 4 platforms such as Google, YouTube, Yahoo and AdMob.

Comparative table of spied social networks

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In this table, we can see that Bigspy spies on almost all the same networks as Minea, with the exception of SnapChat, which is a social network that is currently booming.

Bigspy also spies on other advertising platforms such as AdMob, YouTube, Twitter, Yahoo and Unity. However, these platforms are not relevant for dropshippers as it's quite rare to find winning dropshipping products on them. That's why we've focused our research on important platforms that are relevant to e-tailers or dropshippers.

Search functions

A search function is an integral part of an adspy tool. It enables you to search for a product on the basis of a single criterion to be chosen from those already available. Criteria can be a keyword, a domain name, a page name, etc.

In the table below, we'll compare these two spy tools according to some important search features:

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Of the 6 key search functions we have selected in this table, only 3 are available on Bigspy and 5 on Minea. We can therefore conclude that Minea offers more search functions than Bigspy. It's also worth remembering that Minea has several other search functions that we haven't mentioned in this table.

Filters and sorting

Unlike search functions, filtering and sorting functions allow you to search according to several criteria at once. When a spy tool offers you several interesting filters and sorts, you'll find the winning product more quickly. 

In the table below, we've grouped together some of the important filtering and sorting functions we'll be looking for in the two spy tools concerned.

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When we searched for these various filters and sorting options on our two spy tools, we found that of the 19 options selected, 5 were not available on Bigspy and 3 on Minea. We can therefore conclude that Minea is without doubt the tool that offers the most filters and sorting functions.

Advertising information

The information available on ads enables merchants to evaluate the ad's performance, particularly its engagement on social networks. By taking this information into account, it's possible to determine whether or not it's worth testing a product on its market.

In the following table, we highlight some of the information we'll use to compare our two spying tools:

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When we analyze the information provided on each ad by the two tools, we see that Minea offers more information than Bigspy. Of the 20 pieces of information selected, 16 are available on Minea, while 10 are on Bigspy. So, by choosing a tool like Minea, you'll have the information you need to make the right choice of product to test.

Advertising volume

Ad volume means the quantity of ads collected by the tool when spying on its various platforms or social networks. When your tool has a large ad base, you're more likely to find the ideal product according to your various search criteria, and to spy on the market effectively. 

To find out which of the two spy tools offers the greatest volume of ads to users, we're going to run a test. Since both tools collect ads on almost the same social networks, we'll choose Facebook to carry out our test.

What will the test involve? 

In fact, we'll apply relevant search filters to the tools to measure the capacity of their ad library. The tool that obtains the highest number of results for this targeted search can be considered to have the largest ad volume or ad database.

So here are the important filters we'll take into account during this test:

  • Ad date: last 30 days
  • Social engagement: +15000 likes
  • E-commerce platform: Shopify and WooCommerce
  • Language: English
  • Ad format: video
  • CTA : e-commerce

After applying these different filters on Minea, we got 61 results. This shows that in the last 30 days, Minea has been able to collect 61 ads matching the criteria we listed above.

As for Bigspy, applying the same filters, we found that it provided us with just 32 ads. 

Thanks to this test, we can clearly see that the Minea product search tool offers a greater volume of ads than Bigspy.

Other useful functions

Minea

In addition to all the features we have listed above, there are also a few particular features that we are going to talk about in this section.

If we take the case of Minea, it has artificial intelligence that allows you to find quality suppliers on AliExpress for the ideal product you have found.

You can sort suppliers by review, product price and much more. You can also edit your product, its description, select the best reviews before importing it directly into your Shopify store. This saves you time and lets you manage all your activities from a single platform.

However, with Bigspy, you can't directly find suppliers for your products, nor can you import them into your store. Let's take a look at some of Bigspy's other useful features. 

Bigspy

In terms of useful features, Bigspy offers something that could be very interesting for dropshippers or e-tailers looking for inspiration for their ad copy. 

This is the Ad Ideas feature. In this Bigspy tab, for example, you can filter by certain keywords to see all the ad texts for ads that are broadcast on social networks. 

You can use them as inspiration for your advertising copy.

Store spying

Minea offers a powerful store spy tool that opens the door to endless exploration into the world of sales strategies. Thanks to its advanced features, it lets you probe your competitors and discover the tactics that are making a splash on the market. Equipped with powerful filters, this new solution meets your needs and lets you customize your searches according to criteria you define yourself.

Store analysis 

Imagine being able to dissect your rivals' moves, understand their tricks and spot the flaws in their game. That's exactly what Minea offers. Not only can you detect your competitors' product placements, you can also analyze over 1 million stores.

Bigspy, on the other hand, does not have a store analysis function, but it does offer two other functions: Ad ideas and Tracked.

Ad Ideas

Ad Ideas is a BigSpy feature that opens the door to a wealth of advertising inspiration. It's a virtual library of ads, specially designed for creative minds in search of original advertising ideas. 

What's more, it offers a series of filters to help you refine your search. You can browse by category, specify the ad's language, define the publication period or sort results by social engagement. 

Finally, with Tracked, you also have access to two optional functions, namely "Featured Ad" and "People Tracked". Both are designed to help you find viral ads.

Minea's additional features

Additional features represent functionalities that may be of interest to the tool's users, and which are not typically related to the product search tool. Let's take a look at some of them: 

Minea

Influence marketing 

You won't find this feature anywhere else in Minea. Indeed, influencer marketing is proving to be a powerful tactic in the marketing world, where companies leverage the expertise and notoriety of influencers. They do this to promote their products or services. 

By partnering with experts and celebrities in their respective fields, you can reach a wider audience and increase your sales very quickly. Minea allows you to find over a million influencers with whom you can collaborate in your niche.

Products" tab 

In dropshipping or e-commerce, the sooner you detect a product before your competitors do, the more sales you'll make. The ads collected by Minea in the Starter and Premium plans are ads that are already working and to which many dropshippers or e-tailers like you have access. 

You'll certainly make sales with these products, but the special thing about this function is that you get access to the product before anyone else. This function tracks products and adds them to its database when it believes the product has a better chance of success. This is a great advantage for your business, as you won't have to test a product, but will launch sales automatically. 

Success radar

This feature is very useful for dropshippers and e-tailers who want to dispense with the product search process and get straight to the point. With this Minea feature, you'll have direct access to a list of the 100 lesser-known winning products that are gaining momentum on social networks. What's more, for each product you'll have access to detailed information, the stores already selling it and the target markets.

Magic Search

Among adspy tools, Minea stands out for its many surprising features. Its brand-new " Magic search " is impressive. It lets you take the temperature of the market in relation to a specific product. 

Following a product search, you can find out who your direct competitors are who are already selling the same product on the market. With Minea's Magic Search tool, this task is just a click away.

Simply search for the name of the product you want to spy on, and the tool automatically provides you with all the ads currently running on the various social networks for that product.

BigSpy

In terms of additional features, Bigspy offers two: Featured ads and TikTok Creative.

Featured ads

In the Featured ads tab, you'll find all the ads that are currently trending on social networks. It's a great tool if you want to be on top of the trends. 

As with the other tools, filters are available to enable you to filter ads according to your needs. For example, you can filter according to the ad's engagement growth on social networks. 

TikTok Creative

This feature is typically aimed at e-tailers or dropshippers who want to sell their products on the TikTok social network. With the TikTok Creative feature, you can see the most successful creatives on the social network and easily draw inspiration from those that work best.

Bigspy Vs Minea : Pricing 

When it comes to choosing a spy tool, price plays a very important role. In dropshipping or e-commerce, there are enough investments to be made to boost your business, so there's no need to invest all your capital in a more expensive tool. Let's take a look at the different prices offered by these two tools: 

Bigspy 

Bigspy offers the 3 price plans below:

Basic package 

The plan costs $9 a month and gives you access to ads collected on Facebook and Instagram. What's more, you can search for up to 20 products a day and download up to 25 creatives. Note that for this package, search and filter parameters are very limited. It would therefore be quite difficult to find a winning product.

Pro package 

The Pro package is the most popular and widely used and costs $99 per month. It gives you access to ads collected on Facebook, Instagram, Twitter, Pinterest and Yahoo. 

Corporate VIP package 

This package is specially dedicated to businesses. It costs $3,600 a year and gives you access to all ads collected on Facebook, Instagram, Twitter, Pinterest, Yahoo, AdMob, YouTube, TikTok and Unity. You're entitled to an unlimited number of searches, creative downloads and fairly advanced data on each ad. 

Minea 

In terms of price, Minea offers 4 different packages, all of which are useful:

Free package

With this package, you can test Minea's functionality. But if you want more features, you'll need to upgrade.

Starter

This package costs €49/month and gives you access to features such as : 

  • 10,000 credits
  • Facebook Ads
  • Influencer placements
  • Details of ads and placements
  • + 12 Advanced filters
  • Chrome Extension

Premium 

This is the most popular formula used by dropshippers and e-tailers. It costs €99/month and gives you access to features such as :

  • 100,000 credits
  • Facebook Ads
  • Influencer placements
  • Details of ads and placements
  • + 12 Advanced filters
  • Chrome Extension
  • Tiktok Ads
  • Pinterest ads
  • Shop analysis

Business

This package is the most complete and offers more interesting features. It costs €399/month and includes three main functions to boost your sales in no time. 

Bigspy Vs Minea pricing: comparison 

Apart from the price of Bigspy's " Pro package ", which coincides with the " Premium package ", all the other packages offered by Minea are less expensive than those of Bigspy. What's more, Minea's premium package gives you access to advanced features, including influencer marketing. Minea's business plan is far superior to Bigspy's in terms of functionality.

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Our opinion on Bigspy 

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Bigspy Vs Minea: Which to choose?

It's true that Bigspy spies on more social networks than Minea, but it's important to remember that your success in dropshipping or e-commerce doesn't depend on the number of channels spied on. In fact, what you need to look for in a spy tool is the number of features and filtering options that enable you to find the winning product as quickly as possible.

In this case, Minea offers more features than Bigspy. The competitor analysis function is indispensable in dropshipping or e-commerce, as it allows you to see what's already working with your competitors and get off to a good start. Unfortunately, this function is not available on Bigspy, nor is the functionality based on influencer marketing.

To find a winning product, Minea offers far more filters than Bigspy. Last but not least, Minea's price plans are flexible and accessible to everyone, whether you're a beginner or not. Bigspy doesn't have a free plan, and Minea's Business plan offers far more features than its VIP pack, which costs $3,600. In view of all these analyses, Minea is without doubt the best choice for you.

Summary table Bigspy Vs Minea

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Conclusion

In this article, we compare Minea to Bigspy. And it's very important to note that Minea clearly stands out from Bigspy. Thanks to its many features and benefits, Minea offers users an unrivalled advertising analytics experience. What's more, its wide range of features makes it the ideal choice for marketing professionals looking for a comprehensive and effective solution.

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