Minea logoHow to create an authentic content on TikTok : Complete Guide

How to create an authentic content on TikTok : Complete Guide

Contents

With a large number of users, TikTok has become the most popular place or platform for social networking enthusiasts. However, it's good to take advantage of it, especially of its popularity, to improve the visibility of your e-commerce store. But there's one question you should ask yourself.

Are you thinking of expanding your marketing activity on TikTok to reach your customers? If so, it's a great idea. In fact, the short video-sharing platform has grown by leaps and bounds in recent years. And to stand out in this sea of content, it's essential to create original content that captures the attention of this social network's users. Fortunately, in this guide, we're going to show you in detail how to make original content on TikTok

So, are you ready to create entertaining content? If so, read on.

How to make original content on TikTok: understanding the trends

How to make original content on TikTok: understanding trends

To create original content on TikTok, it's essential to understand the trends that captivate audiences on the platform. With regular analysis of popular videos, you can adapt your creations to meet your audience's expectations. TikTok is a dynamic application where trends evolve rapidly, and following the algorithm is key to maximizing your account's visibility.

If you want to create relevant and original content on TikTok, the first step is to understand the trends. Here are a few points to consider.

TikTok audience analysis

TikTok audience analysis

To create original and captivating content, it's important to understand your target audience on TikTok. The platform brings together a diverse, young and engaged user base, but every brand needs to identify its specific target audience. TikTok offers analytical tools to examine your audience's behaviors, preferences and engagement, enabling you to tailor your videos accordingly. 

Analyze your audience's demographics, interests and preferences to find out what really interests them. Also, to capture attention on the social network, it's important to analyze the creators and influencers who resonate with your audience. Based on these insights, adjust your marketing strategies to maximize the impact of your videos and boost your brand's visibility among subscribers and new users.

Exploring popular trends and challenges

Exploring popular trends and challenges

TikTok is known for its trends and viral challenges that captivate millions of users. Exploring these trends is an effective way of creating engaging content for your audience. By participating in popular challenges, you can add an original touch and increase the chances of your video being shared and seen by a wider audience. 

TikTok's algorithm favors videos that surf current trends, which can amplify engagement. Whether by using popular Hashtags or participating in creative challenges, this strengthens your brand's image on the platform and stimulates the growth of your subscribers.

Trends and challenges are key elements of TikTok. So keep an eye on popular hashtags and topics of the moment, and try to incorporate them into your compelling content. This will enable you to connect with your audience and insert yourself into viral conversations.

Tailor your original content to the expectations of your target audience

Based on your analytics and trends, tailor your original content to meet the expectations of your target audience. Identify the themes, styles and formats that generate the most engagement, and use them to create interesting content that resonates with your audience.

{{Tiktok_Ads_01="/cms-component-links/tiktok-ads"}}

Finding inspiration for original content

Finding inspiration for original content

To create original content on TikTok, it's essential to draw inspiration from a variety of sources. Use the platform's algorithm to discover what works best with your audience. With a well-optimized TikTok account and active participation in social networks, you can capture the public's attention and boost your community's engagement. And don't forget to try out different video formats to better reach your subscribers.

Below we've listed a few points that will help you find inspiration for your quality content:

Exploring different sources of inspiration

Inspiration is the key to making original content on TikTok

Inspiration for creating content on TikTok can come from various social platforms, other creators or even your own environment. Using tools like Hashtags to identify current trends and gettinginspiration from Google Ads campaigns can also help you understand effective strategies, while observing video engagement in your niche.

Similarly, consult influencers in your sector and analyze the types of content that captivate their audiences. This allows you to diversify your sources of inspiration, so you'll create more authentic marketing, helping your brand stand out on the social network, while attracting a loyal and responsive audience to your videos. 

So explore other creators on TikTok, watch viral videos, keep up to date with current events and popular topics.

Developing creative curiosity

Developing creative curiosity

To create original content, it's essential to cultivate a creative curiosity. Get out of your comfort zone, try new things and dare to experiment with different styles, subjects and formats. Let yourself be inspired by other industries, art, music, fashion and so on. On TikTok, developing creative curiosity is crucial to staying relevant. 

Experiment with different creative tools to produce innovative content, and observe new trends to keep your audience engaged. The app's algorithm rewards creators who bring added value to users with fresh, original content. 

With the right analysis of your audience's behavior, you can fine-tune your videos to meet their expectations, while strengthening your company's presence on this dynamic social network and capturing your subscribers' attention.

Using imagination and thinking outside the box

Don't be afraid to use your imagination and think outside the box. Look for unique angles, original approaches and unexpected perspectives. Then, think outside the box to create content that will surprise and captivate your audience. Create content that surprises and engages your audience, taking advantage of interactive tools and trends. 

The algorithm favors original videos, so give free rein to your creativity to design unexpected and striking formats. Whether it's full-screen vertical videos or striking Hashtags, rely on a bold marketing strategy to captivate the public's interest and reinforce your brand's image on the platform.

We've also written this"How to spy on TikTok ads in 2024 to find the best creatives" guide to help you come up with better ideas.

{{Minea-embed="/cms-component-links/cms-embed-product"}}

Enhance your personality and unique style 

To create value-added content, you need to express your personality and stand out with a unique style to captivate your audience on TikTok. The app favors creators who produce original, engaging content that reflects their authenticity. Show your true identity through your videos, using tools like Hashtags and adapting to trends while staying true to your brand. Here are some things to consider:

Expressing your personality through content

Expressing your personality through content

One of the keys to creating original content on TikTok is to express your own voice and personality. So be authentic and let who you are shine through your videos. Show your humor, your talents, your passions and what makes you unique. Your audience will connect with you more if you're sincere and show yourself as you are. This is one of the points to bear in mind if you want to know how to make original content on tiktok

To stand out on TikTok, the expression of your personality must be at the heart of your videos. Use creative formats to give your content a personal touch, while remaining aligned with the platform's algorithm. Marketing on TikTok allows businesses to connect with a wider audience through visually captivating content. Choose Hashtags that reflect your style and highlight products that resonate with your audience. This way, your TikTok account can stand out among the social network's creators and influencers.

Create a distinctive style

Creating a distinctive style on TikTok is essential to capture your audience's attention. Adopt a consistent visual approach and use creative tools to make your videos stand out in the app's feed. TikTok's algorithm rewards creators who offer fresh, distinctive content, so don't be afraid to play around with graphic elements and video effects. By staying true to your brand and developing a style that reflects your business, you'll increase engagement on your account and attract a wider audience.

Identify your personal strengths and interests and use them to create a distinctive style. If you're good at comedy, create funny videos. If you're passionate about music, share original musical performances. Also, highlight what you're passionate about and use it as a key element of your original content. This will help you stand out from the crowd and attract an audience that shares your interests.

Stay authentic and don't try to copy other designers

When creating original content, it's important to stay true to yourself and not try to copy other creators. You can take inspiration from their work, but make sure you develop your own style and offer something unique. Your authenticity will enable you to build a solid relationship with your audience and stand out in the ocean of content on TikTok. 

Copying other creators may seem tempting, but it risks undermining your audience's engagement. The social network values creators who bring a unique perspective to their content. Use trends for inspiration, but make sure your videos reflect your personality and brand. By leveraging the app's algorithm and tools, you'll be able to capture audience interest without sacrificing your authenticity. This will enable your company to build subscriber loyalty and make a lasting mark on the platform.

How to make original content on tiktok: using TikTok's features

How to make original content on tiktok: using TikTok's features

To create original content on TikTok, you need to learn how to use the features offered by the platform.

Exploring specific TikTok features

TikTok offers a variety of creative features that can add originality to your content. Explore the effects, filters, transitions and editing tools available. Each of these elements can add a unique touch to your digital content and grab users' attention.

{{Minea-Promo-01="/cms-component-links/cms-decouvrez-minea"}}

Find unique ways to use these features

Don't just use TikTok's basic features, try out different combinations and techniques to create interesting visual effects. Play with filters to give your videos a special atmosphere. You can also experiment with transitions to create creative montages. Be creative and discover original ways of using these features to make your content unique.

Using interactive functions

Using interactive functions

TikTok also offers interactive features such as duets and comment replies. Take advantage of these tools to engage your audience and create an active community. Reply to comments, ask for your followers' opinions and encourage them to participate in your videos. This promotes engagement and creates a closer relationship with your audience.

Want to efficiently manage your e-commerce and accounting on Shopify? Here are 7+ best apps to integrate Shopify and QuickBooks.

Maintaining consistency and evolution 

The final step on how to make original content on tiktok is to publish content regularly. Here are a few recommendations:

Maintain a regular publication schedule

Maintain a regular publication schedule

The key to maintaining visibility and engagement on TikTok is to publish constantly. Establish a consistent publishing schedule and stick to it. This will let your audience know what to expect and keep them coming back for more original content. Plan and prepare your videos in advance to avoid periods of inactivity.

Adapting to change and evolving trends

TikTok is a constantly evolving platform, with new trends and features emerging regularly. Stay on top of new trends and adapt your content accordingly. Be flexible and ready to try new approaches to keep your content original and relevant.

Continuous learning and content improvement

To stay competitive on TikTok, it's important to keep learning and improving. Follow influential creators and TikTok experts for advice and ideas. Experiment with new editing techniques, explore new topics and find ways to innovate your content. Continuous learning will help you stand out from the crowd and create original, captivating content.

Conclusion 

In short, creating original content on TikTok requires you to understand your audience, be inspired by trends, and highlight your personality. To develop your reputation, expand your audience and achieve your goals, it's crucial to adapt your strategy by offering quality content. By publishing original content, you can gain followers and stand out from the trends.

By producing original content on TikTok, you can quickly achieve virality and monetize your success by selling products. To do this, it's essential to find products that captivate your audience. Minea, the most powerful tool on the market, makes it easy to find winning products to integrate into your online store, increasing your sales opportunities.

{{Shopify-promo-01="/cms-component-links/cms-promo-shopify"}}

FAQ: Frequently Asked Questions 

What is original content on TikTok?

Creating original, high-quality content on TikTok will help you attract and retain a devoted audience. By publishing unique content and spreading the word, you'll stand out from the crowd.

How can I make my content original on TikTok?

To make content original on TikTok, you need to harness creativity and keep up with trends while maintaining your brand identity. Use the platform's tools to personalize your videos and engage your audience with relevant Hashtags. By staying true to your account, you'll capture the public's attention while boosting engagement on the social network, which in turn promotes your company's visibility.

Does TikTok pay for content?

TikTok remunerates creators via the TikTok Creator Fund, with an estimated payout of between $0.02 and $0.04 per 1,000 views. These payments are based on reports from the top influencers participating in the program.

How to go viral on TikTok in 2024?

In 2024, going viral on TikTok means keeping up with new trends while remaining original. Maximize the impact of your videos with creative tools, and collaborate with influencers to expand your audience. The platform's algorithm favors creators who generate engagement. Make sure you interact regularly with your subscribers to optimize the visibility of your content on the social network.

What content works best on TikTok?

The content that works best on TikTok is often short, creative and engaging. Videos that follow trends, use relevant Hashtags and captivate the audience within the first few seconds are the most successful. For a brand or company, it's essential to produce authentic content, aligned with the platform's algorithm. Collaborations with creators and influencers can also reinforce engagement and 

broaden the audience on the social network.

Launch winning products in 3 clicks

Discover winning products for sale today.

FREE Trial

Our Free Adspy

  • img

    Find winning products on our adspy Tiktok

  • img

    Find winning products on our Facebook adspy

  • img

    Find winning products on our Pinterest adspy

1 winning product every day.
Follow us!

InstagramTikToktelegram