How to spy on TikTok ads in 2023 to find the best creative

In the dynamic world of marketing, TikTok has undoubtedly taken the spotlight in 2023, drawing audiences in with its compelling content and presenting unparalleled advertising opportunities. As marketers, we understand the importance of leveraging the immense potential of TikTok. That's why understanding how to effectively track TikTok ads in 2023 has become a critical skill that allows us to identify the best performing creatives and maximize revenue while eliminating unnecessary ad spend.

In this article, we'll explore the strategies and tools that allow marketers like you to accurately measure and optimize their ad campaigns on TikTok. By mastering the art of TikTok ad tracking, you'll gain invaluable insights that will propel your advertising success to new heights, ensuring that each campaign resonates with your audience and produces outstanding results. Learn more about tracking TikTok ads in this article. 

Set clear objectives and define key performance indicators

KPI stands for Key Performance Indicator. As you enter the world of ad tracking, it is imperative that you determine which metrics matter most to the success of your campaign. 

Before you embark on tracking TikTok ads, it's essential to establish clear goals for your ad campaigns. Whether you're looking to increase brand awareness, drive app installs or boost sales, defining your goals will help you determine the most relevant metrics to track. 

The most common tracking indicators for measuring the success of TikTok ads:

  • Click-through rate (CTR)
  • Add to baskets 
  • Conversion rate (CR)
  • Costs of your campaigns 
  • Return on advertising investment (ROAS) 
  • Average order value (AOV)
  • Sales of your product 

You can also set up your tracking funnel: all measurements and events are aligned in a sequence, making it easy to track the most important event: the sale.

Tracking TikTok ads: Using TikTok pixel and event tracking

TikTok provides a powerful tracking tool called TikTok Pixel, which allows you to measure the effectiveness of your ads by collecting data on user actions and conversions. By integrating the TikTok Pixel with your website or app, you can track events such as page views, add-to-cart actions, purchases, etc. This data allows you to analyze the performance of specific creatives and optimize your campaigns accordingly.

The TikTok pixel is basically the same thing as the well-known Facebook pixel - a piece of code you add to your website that tracks your performance. It's considered part of client-side tracking, which means you're using third-party cookies when working with a TikTok Pixel. 

Advantages of the TikTok pixel:

  • It is easy to use. If you've worked with Facebook ads before, you'll definitely be able to install it without professional help! 
  • It allows you to track clicks, conversions and costs from TikTok ads;
  • You can easily integrate it with Shopify or WooCommerce ;
  • You can access optimization for better advertising results, as well as personalized audiences. 

Disadvantages of the TikTok Pixel: 

  • Because the pixel is a third-party cookie, it can easily be blocked by ad blockers.
  • With all the privacy concerns and regulations in the advertising industry, the data received by the pixel loses quality. 
  • The TikTok pixel transmits data with a delay: it takes about 3 days to receive all the data on your TikTok ad account.

Consider implementing an analytics solution to track the performance of TikTok Ads with extreme accuracy 

The alternative to simply using TikTok Pixel is to implement a tracking solution. Using a specialized analysis tool will bring you some advantages. 

5 advantages of using a TikTok ad tracking solution over the standard TikTok Pixel 

  • Better data accuracy with server-side technology; 
  • It is compatible with ad blockers. Nothing can interfere with the data collection process! 
  • Speed: instead of 3 days, you will get attribution data in 5 minutes; 
  • Privacy-friendly approach: server-side tracking relies on first-party data, making you compliant with all regulations (like GDPR, CCPA, etc.). 
  • Improve your optimization by providing additional conversion data to TikTok algorithms.

Which solution should I use to track and analyze TikTok Ads? 

RedTrack have created a universal tool to help advertisers increase revenues and avoid advertising waste. It's an analytics and automation platform that will help you as a marketer: 

  • Track performance across all channels (like FB Ads, TikTok Ads, Google Ads, Taboola, Outbrain, Revcontent, etc.)
  • Access customized reports to find the most effective advertising strategies; 
  • Automate your performance by setting up AI rules that work while you sleep and help you avoid wasted non-performing ads or increase revenue with your tipping campaigns!

RedTrack is one such tool that will take TikTok ad tracking to another level by providing accuracy, security and speed!

You can use this guide to learn how to integrate TikTok ad tracking with RedTrack.

Add depth to your analysis by implementing UTM parameters 

An important step in setting up your analytics system is to make sure you understand all the sources of traffic and sales coming to your website.
UTM metrics are the best way to track them. 

UTM parameters are tags added to the end of a URL, providing additional information about the source of traffic. By incorporating specific UTM parameters into TikTok ads, you can track metrics in your web analytics platform.
You can define UTM parameters such as campaign, ad group, ad, keyword, location, etc. 

Whether you work with Google Analytics or other tracking tools, this is one of the most important steps to take. 

Perform A/B tests to find the winning creations (split-testing)

A/B testing is a valuable technique for optimizing your ad creative on TikTok. By running multiple versions of your ads simultaneously and comparing their performance, you can identify which variations have the most impact on your target audience.

Test different elements such as visuals, captions, calls to action and landing pages to refine your creative and improve the overall effectiveness of your campaign.
You can set up split testing directly from TikTok, using their guide on how to create your ab TikTok Ads test.

Automate TikTok ad performance to simplify your advertising 

Effective tracking of TikTok ads requires continuous monitoring and analysis. You still need to track your key performance indicators and statistics to make data-driven decisions about the future of your ads.
However, with automation, you'll be able to take some of the burden off of analyzing ad performance. 

Automated rules can help you avoid ad waste due to non-performing creatives, or instantly adapt ads that bring you financial results.
For example, our friends at RedTrack have created advanced automation tailored to the needs of media buyers working with Facebook, Google and TikTok Ads. 

With RedTrack's advanced automation, you can apply the following automated rules to your campaigns: 

  • Pause and restart: You will be able to set specific performance indicators to automatically stop non-performing ads. If there is a delay in conversion data, it will automatically resume. 
  • Scaling rules: you can change bids and budgets, or simply duplicate winning ad runs based on the KPIs you set! 

Implementing automation into your advertising strategy will not only save you time, but also improve your financial efficiency!

Use the adspy Minea tool

One of the best ways to optimize your campaigns on TikTok is to see what your competitors are doing. One thing is getting information from TikTok ad tracking, but the other thing is knowing how to use it. The more you know about your competitors, the more you will be able to see what they are doing and learn from their marketing strategies.
Likewise, by looking at what others are doing better than you in the market, you'll be able to identify what they're doing well that you're not. All of this will help you improve your marketing strategies. 

And the best tool to spy on your competitors' TikTok ads is Minea. Minea is a very advanced tool that collects all the ads published on the TikTok social network.
With Minea, you can filter the ads based on well-defined criteria like niche, ad performance, social engagement and many other parameters. This allows you to see the best performing ads on the platform. 

All you have to do is compare your performance with these best ads and identify what they do better than you. Don't hesitate to test Minea for free to take advantage of the tool's full potential.

Conclusion

Tracking TikTok ads in 2023 is essential for marketers looking to leverage the platform's massive user base and effectively engage with their target audience. 

By setting clear goals, using tools like TikTok Pixel, analytics software, leveraging automation, performing A/B testing and constantly monitoring performance, companies can identify the best performing creatives and optimize their ad campaigns on TikTok for maximum success. 

As TikTok continues to evolve as a leading advertising platform, staying on top of the latest tracking techniques will be crucial for businesses looking to get the most out of their advertising efforts.

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