Take advantage of Youtube ads to maximize your dropshipping sales

In the early days of Dropshipping, it was very easy to get into advertising. All you had to do was create an ad campaign with an image as the ad. Nowadays, the competition is pushing people to use video ads to maximise results: YouTube ads.

The advantages of choosing Youtube ads

Creating a new dropshipping campaign on Youtube Ads is very easy and user-friendly for beginners. Setting up a dropshipping ad is simple and can be mastered in a few days.

Moreover, the best thing about Youtube is the definition of an "impression" compared to other platforms. The latter count every 3 second view as an impression. However, YouTube does not consider it as long as the person watching your ad does not exceed 30 seconds. The same applies if they don't click on the link, depending on what happens first. Anything else is not considered an impression and will not be included in your bill.

Another key reason to use YouTube ads for dropshipping on shopify is their stable performance. It is very advantageous compared to ads on other platforms. It doesn't stop the moment you have found audiences that respond to your product in the way you want. With Youtube Ads for dropshipping, you will always have great sales every day.

The type of video ads to use on Youtube

Like Snapchat Ads or Pinterest ads, you need to produce ads that engage your audience in the first five seconds. The first way to do this is to advertise products that solve their problems. You need to focus on producing ads that engage people in the first five seconds. Otherwise, the campaign will not generate a penny and will end up being a waste of time.

In addition, you need to start talking about the product at some point, even before you reach 30 seconds. This eliminates those in your audience who have no intention of buying your products. They may watch the video just for entertainment and waste time.

Make sure you give them the impression that you are trying to sell them a product before you reach 30 seconds. 

Your video should be between 45 and 100 seconds long. It should contain a CTA at the end of each section. Also include some sort of explanation of where to click to visit your landing page. This is because people can be stupid sometimes and need a shepherd to guide them.

Creating a profitable advertising campaign for dropshipping on youtube

To begin with, if you don't have a Google Ads account yet, you will need to create one. Then you can continue with the following steps:

Campaign type and preferences: you can choose "Product and brand consideration", "Traffic", or "Leads", depending on your objective. You can also leave your campaign without a goal and continue. Give your campaign a name and a budget set daily. For the bidding strategy, you can choose the maximum CPV (cost per view). For the network, show your ads on the Youtube search results. Make sure they are among the best youtube channels in dropshipping. The language and country depend on where you advertise.

The ad group or target audience: give your ad group a name. Then choose the demographics of your target audience such as gender, age, parental status and household income. Uncheck "Unknown" from these options. The "household income" option is very powerful, especially when trying to sell high-priced items. You can target people based on their interests, habits, active searches and plans.

Conversion of customers from the same traffic

Firstly, to maximise your conversion rate, you need to be concerned about where you land people. You should avoid ordinary product pages. Create a custom landing page for each product and each audience. Make sure you include a phone number on the landing page, testimonials, live chat and FAQs. This way, people have answers to all their questions. This leads them to see your brand as a trusted one and then click the CTA button. By the way, you can check out blog posts that teach you how to create stunning landing pages that work.

The next step is to eliminate all unnecessary steps, such as the shopping cart page. Redirect customers directly to the checkout page, without going through the boring pages.

You need to have a one-step checkout process. Make the checkout process of your dropshipping shop as powerful as possible. Convert people instead of boring them with the long process and leading them to abandon their payment.

Conversion of customers from the same traffic

Firstly, to maximise your conversion rate, you need to be concerned about where you land people. You should avoid ordinary product pages. Create a custom landing page for each product and each audience. Make sure you include a phone number on the landing page, testimonials, live chat and FAQs. This way, people have answers to all their questions. This leads them to see your brand as a trusted one and then click the CTA button. By the way, you can check out blog posts that teach you how to create stunning landing pages that work.

The next step is to eliminate all unnecessary steps, such as the shopping cart page. Redirect customers directly to the checkout page, without going through the boring pages.

You need to have a one-step checkout process. Make the checkout process of your dropshipping shop as powerful as possible. Convert people instead of boring them with the long process and leading them to abandon their payment.