How to successfully advertise on YouTube in 2024: A beginner's guide
September 28, 2023
YouTube is the world's most popular video hosting and distribution service. Given the audience that the platform attracts, many merchants are now using YouTube Advertising to promote their dropshipping products. Indeed, the use of YouTube ads not only raises a company's profile, but also increases sales. But how do you successfully advertise for dropshipping? That's what we're going to explain in this beginner's guide. So, without further ado, let's get to the heart of the matter.
Why a YouTube ad for dropshipping?
YouTube Ads is a tool integrated with Google Adwords that lets you promote your videos on your YouTube channel. It also enables you to monetize your videos, increase your audience and encourage purchases. This can take the form of a video ad displayed before the video of interest to the user, or an ad displayed in YouTube search results. If YouTube hosts your video, advertising can be used to promote the YouTube video so that it is seen by your target audience and generates engagement.
The advantages are numerous. You can take advantage of an audience that is out of the ordinary for your dropshipping site. You can change the decor of your ads by opting for video sequences. With YouTube advertising, you can generate qualified traffic based on user searches to increase your visibility and market awareness. As a result, you can achieve a high conversion rate. What's more, using YouTube Ads allows you to concretely analyze the return on investment of your dropshipping advertising campaign.
How do I create a YouTube ad for dropshipping?
Creating a YouTube ad for Google can be a powerful strategy for promoting your business, products or services. For this reason, in this section we'll show you the various steps to follow:
Step 1: Create a Google Ads account
The first step is to log in to your Google account. If you already have a Google account (for example, Gmail), use this information to log in. Otherwise, create a new Google account. Once logged in, go to the Google Ads page (ads.google.com) and click on the"Start" button.
Step 2: Create a new advertising campaign
When you start a new campaign, choose the advertising objective that best matches your marketing goals. Google Ads offers various objectives, such as :
If you've just launched your business, or if you're looking to increase brand recognition, this could be a wise choice. You can measure its success by monitoring impressions, recall rates or awareness.
When you have a website that sells products or offers services, this objective is ideal for generating more traffic. In fact, you can track clicks on ads, bounce rate and time spent on the site to assess performance.
If you're primarily interested in increasing sales or leads, the conversion objective is appropriate. It allows you to track the number of conversions achieved and the cost per conversion to evaluate the campaign's effectiveness.
Interaction with ads
To promote a new mobile app, choosing this objective will enable you to track app installs and ad interactions.
Product and brand consideration
This objective enables you to inform your audience about your products or services before encouraging them to convert. What's more, you can monitor clicks to the website, videos viewed or interactions with ads to measure results.
Step 3: Set up your YouTube advertising campaign
Name your campaign: give your campaign a meaningful name to distinguish it from other campaigns in your Google Ads account.
Choose the campaign type: select"Video" as the campaign type to promote your video on YouTube.
Set your budget and bids: choose the amount you're willing to spend daily on your advertising campaign. You can also set your bids for views or interactions with your ad. Here's a list of the options offered by Google:
Cost per view (CPV): price depends on number of views and interactions
Cost per thousand (CPM ): for every 1,000 impressions of your video
Cost per viewable mile (vCPM ): for every 1,000 impressions actually viewed
Cost per acquisition (CPA ): for each user action (conversion)
Choose audience targeting: define your audience targeting parameters based on criteria such as keywords, interests, geographic locations and demographics. This will enable you to reach your target audience with precision.
Step 4: Configure advanced options and launch your campaign
Maximum number of prints
For a YouTube ad for dropshipping, it's advisable to limit the number of impressions per user over a given period. This avoids saturating the user with the same ad, which could be perceived as intrusive and reduce the effectiveness of your campaign. In general, a range of 3 to 5 impressions per user over a 7-day period is reasonable.
For example, you have a daily advertising budget of 100 euros and define a maximum of 3 impressions per user. This means your ad will be shown to the same user a maximum of 3 times over a 7-day period, depending on the availability of your budget.
Exclude irrelevant keywords
Excluding keywords is essential to refine your ad targeting and avoid your ad appearing on irrelevant queries. Here's an example of a keyword to exclude and the associated reason:
If you sell high-end fashion clothing in your online store, you may want to exclude the keyword "cheap" or "discount". The reason is that these keywords are often associated with searches for low-priced products, which is not in line with your high-end offering. By excluding these keywords, you can target a more qualified audience and improve the return on investment (ROI) of your campaign.
Finally, review all the information in your campaign to make sure it's correct before launching it. Once you're happy with all the settings, click the"Launch" button to start your YouTube ad campaign.
Choose the maximum number of times you want your ad to be shown to a user in a given period. You can also exclude certain keywords or locations that are not relevant to your ad.
Step 5: Track your campaign's performance
Track the performance of your campaign using the reports and statistics available in your Google Ads account. Analyze views, click-through rates, conversions and other key performance indicators. And, based on the data collected, make adjustments to your campaign to improve its performance. You can adjust your budget, modify audience targeting, optimize your video, etc.
By following these detailed steps, you'll be able to create an effective YouTube ad to promote your dropshipping store on Google. Be creative, relevant to your audience and regularly monitor the performance of your campaign to maximize its impact. Now let's take a look at the steps you need to take to get your video online on YouTube.
What type of video to choose for YouTube advertising for dropshipping?
An advertisement on YouTube can be presented in different ways depending on your choice during the configuration:
This is the most common type of advertising. The one that launches before the chosen video. The user can choose to deactivate the ad after a certain period of time. Note that the video should not last too long to capture the user's attention. Call-to-action buttons can be added to encourage rapid conversion.
This type of video is found in the user's search results. The advantage is that there is no limit to the design and that billing is only done after certain conditions have been met.
Same principle as TrueView InStream, with non-deactivatable videos playing before the selected video. The difference lies mainly in user control. You won't be able to zap it. However, the video must be shorter (around 20s) to avoid annoying users.
Bumpers Ads are short, non-deactivatable videos that are broadcast before a video. They are generally limited to 6 seconds.
Put your YouTube video ad online
Putting your YouTube ad video online before advertising on Google Ads allows you to check its compliance, evaluate its effectiveness, optimize its format, facilitate campaign creation and gain organic visibility. That's why, in this section, we'll take you through all the steps you need to take to upload your ad video to YouTube:
Create your YouTube announcement video
To create a good-quality ad video, use effective tools like Canva. Opt for high-quality images, a clear, catchy message, and an appropriate length to captivate your audience. Add text and effects to make the ad attractive.
Import your ad video to YouTube
To get started, log in to your Google account. Then go to YouTube Studio by clicking on your avatar in the top right-hand corner. Click on"Select a file" and choose the video from your computer. Make sure you use a video format supported by YouTube, such as MP4, AVI or MOV.
Optimize title and description
Give your ad a catchy, relevant title to grab viewers' attention. Use relevant keywords for your product or niche to improve its SEO on YouTube. Also, in the description, briefly describe your product, its benefits and include a link to your website.
And don't forget to add a call to action prompting viewers to take action, such as "Click here to learn more" or "Buy now". For successful optimization of your YouTube advertising for dropshipping, VidIQ is one of the best tools to consider.
It provides you with keyword suggestions, competitor analysis and useful statistics to improve your keyword strategy. However, if you're still not sure how to find the right keywords, we've put together this comprehensive guide to"best practice in keyword research" to help you.
Choose an attractive miniature
To advertise on YouTube, select a thumbnail that represents your product well and entices viewers to click. You can use graphic-editing tools such as Canva or Adobe Photoshop to create attractive, professional thumbnails.
Add maps and end screens
Use cards to add clickable links to your website or other relevant videos. This will give viewers direct access to your online store. End screens allow you to promote other videos or encourage viewers to subscribe to your channel to stay informed of future announcements.
Analyze your ad's performance
Use YouTube Analytics to track your ad's statistics, such as number of views, click-through rate and conversion rate. This analysis will enable you to assess the effectiveness of your ad and make improvements where necessary. Then, identify the strengths and weaknesses of your ad to refine your future advertising strategies and maximize your dropshipping results on YouTube. To help you, we've listed in this guide over 25 of the best Dropshipping tools for 2024 that can help you analyze your performance and grow your business.
Creating an advertising video on YouTube can increase your audience and conversion rate for your dropshipping campaign. You need to know how to optimize your campaign to attract more customers and generate more sales. Minea can also help you choose the right products for your dropshipping success.
Frequently asked questions
How much do YouTube ads cost per 1,000 impressions?
In summary, YouTube advertising costs can vary, but generally you can expect to spend around $0.10 per view and $10.00 per 1,000 impressions. However, it's difficult to predict an average cost per conversion, as this depends on each industry.
How much revenue do 10,000 YouTube views generate?
On average, a content creator on YouTube earns around $0.018 per view, or about $18 per 1,000 views.
How can I attract traffic to my dropshipping site?
There are many ways to generate free traffic to your dropshipping store. You can use SEO, create a blog or YouTube channel, be active on social networks or answer questions about your niche. However, bear in mind that getting free traffic takes time and consistency before you see significant results.