How do I find a winning product on AliExpress?

Have you just launched your dropshipping store and are faced with the problem of choosing which products to sell? Don't worry, because this is the problem faced by most dropshippers like you. Fortunately, today there are several methods and tools like AliExpress that can help you with this task. On AliExpress, you'll have a multitude of products to choose from, but finding the right product is like looking for a needle in a haystack.

To do this, this guide will explain how to find a winning product on aliexpress and also introduce you to a better alternative to AliExpress. Scroll down and find out what you need to do to overcome the most difficult part of your dropshipping business.

Tools and methods for finding winning products on AliExpress

Before getting started, it's important to remember that choosing a profitable niche precedes the search for products. Dropshipping with the first product you find on AliExpress makes the process more complicated. That's why, before browsing products on AliExpress, try to find out more about how to find a profitable dropshipping niche.

That said, there are many ways to find a winning product on AliExpress. In fact, the platform is much like a sea of products, and finding the best ones takes a lot of work. You can also use product search tools, but we'll cover some basic methods first in the next section.

How to find winning products on AliExpress

To find a winning product on AliExpress, you can use the following methods:

Use product filters and categories on AliExpress

Product filters on AliExpress

Obviously, going to AliExpress and using the search tool is the first step in the product search process. Only this time, you're not searching as a customer, but as a dropshipper. 

Just like the rest of the online marketplaces, AliExpress offers a few basic search filters that you can apply. The most useful is the one that lets you sort products by best match, number of orders or price. By setting it to the number of orders, the platform will display the best-selling products in ascending order. 

After applying the filter, inspect the first products to appear. At this stage, your aim is to find the products with the highest number of orders and positive reviews; the supplier check comes later. 

The number of orders indicates the demand for the product, while the reviews indicate whether the product is as good as it looks. You can always opt for products with a rating of at least 4.5 stars. 

Minea filters

But with Mineafor example, you can have up to 12 high-performance filters. What's more, each product comes with the following information:

  • Number of prints
  • Number of views
  • The number of Likes and shares
  • Estimated conversion rate
  • The popularity index
  • The link to the store 
  • Detailed store analysis
  • Product price
  • Estimated net profit 

Use the right keywords

It's essential to enter the right keywords when using search tools. If your target product has a specific look or functionality, it may be necessary to guess three or four keywords and scroll down to get the perfect listing. 

Online marketplaces like AliExpress don't have the best search engines. So make sure the keywords you enter match what you have in mind. You can also browse the categories listed on the AliExpress homepage if you want a wider range of products. However, the platform hosts a large number of categories, so it would be wiser to refine the product results using keywords.

Check product legitimacy in other online markets

When researching products, it's always best not to stick to a single source or market. With the presence of several e-commerce giants, checking the legitimacy of your supposedly winning product on other platforms will give you a better idea of its performance.

Amazon, eBay, Wix and Shopify can all be used to find trending products. Amazon's bestsellers display the most popular products in each niche, giving you an insight into what people are passionate about. Similarly, you can visit other e-commerce marketplaces and check whether the product you found on AliExpress is likely to succeed or not.

Keep abreast of social media trends

Another useful way to search for products is to keep an eye on social networks. Products usually become popular due to social media trends, memes, influencer marketing, etc. Keep an eye on Pinterest, Instagram and Facebook ads, and pay particular attention to those that generate the most audience engagement.

The sooner you can spot what's about to take off in the market, the better for your dropshipping business. Don't forget to add your competitors' products to your shopping cart. This will inundate you with advertisements for similar products, giving you a better overview of trends.

After that, simply search for the keyword on AliExpress and you'll find numerous suppliers for the product. You can also use these methods to search for your winning product if you want to do dropshipping with Alibaba.

Tools for finding winning products on AliExpress

In addition to the methods we've outlined above, you can also use the tools below to find winning products. It's worth noting here that the tools offer more search functionality than the platforms.

AliExpress Dropshipping Center

Our first tool for finding winning products comes from the e-commerce giant itself. AliExpress has created AliExpress Dropshipping Center to help dropshippers find winning products. Here's what you can do with AliExpress Dropshipping Center:

  • Search for the most popular products by name or niche.
  • Use various filters such as price, rating and number of orders per dropshipper/customer, etc.
  • Search for products by image, this feature helps you find exactly the same products on AliExpress.
  • Analyze product profitability with the Product Analysis Tool.
  • Determine suppliers' reliability by examining their shipping records.

To use AliExpress Dropshipping Center, all you need is an AliExpress account and you're ready to go. Now let's discover the second tool, Minea, a powerful alternative to AliExpress Dropshipping Center.

Minea, the best tool on the market for finding high-potential products

Winning products Minea

Minea is a formidable and unrivalled advertising spy tool, thanks to the many features it offers. It is used by dropshippers, e-tailers and digital marketers to find winning products on the major social networks. With thousands of ads published on social networks, they're the best place to find a high-potential product and find better ad ideas for your store. To facilitate your search, Minea offers several filter options. The more filters you have, the greater your chances of finding the winning product. You can also analyze and track your competitors' stores, to find out which products work for them. Thanks to its many features, it's a complete tool and a powerful alternative to AliExpress Dropshipping center.

Steps to assess a product's potential on AliExpress

Let's assume that you've managed to find a few supposedly winning product groups thanks to AliExpress. To help you make the right choice, we've drawn up the following criteria:

Top rated and most ordered

Dropshippers often make the mistake of giving more weight to product prices than to the factors that really matter. Your target on AliExpress should always be products that go beyond the charts. Always keep the best-selling and highest-rated products at the top of your list. 

Shipping time and cost

As a dropshipper, focus on finding cheap, hot, quality products. In terms of price, the less you have to pay for shipping, the more profit you can make. Always give priority to sellers who offer ePacket shipping. It's one of the fastest and most cost-effective shipping options on the market.

Product Reviews

A seller who devotes his time and money to making his product stand out on AliExpress is unlikely to cause you any problems in the future. Listings with detailed descriptions, photos and positive reviews are a green flag. 

Look carefully at the product description and compare it with customer reviews. Sometimes, you'll find that a best-selling product is criticized in the reviews section because the seller didn't send what they advertised. Similarly, you'll also come across sellers with good reputations, but mediocre product descriptions and images. 

Not all AliExpress sellers make the effort to stand out in the marketplace. However, their reputation and reliability are indisputable, making them good candidates for bargains.

Product samples

You can't determine the quality of a product simply by looking at the pictures. If you're in business for the long term, you have the right to closely inspect what you're about to sell.

Most reliable suppliers are willing to send free or discounted samples so that you can test the product. But if that's too much trouble, you can also use a professional procurement service to inspect the products on your behalf.

Pricing

AliExpress hosts millions of products, so there's a good chance you'll find an interesting product at a reasonable price. But that's only possible if you're prepared to do some thorough research. You can put all the odds in your favor if you take the time to find the best product at the lowest price on the market.

How to source a winning product on AliExpress instantly?

Once you've got your hands on a winning product, the first thing to do is source it. After all, this is a crucial step in the online sales process.

What is "sourcing a product"?

This expression comes from the process known as "product sourcing", whose definition is "going back to the source". In other words, sourcing a product means finding a dropshipping supplier. The right supplier to give you the best quality/price ratio and delivery times. In short, the supplier you need to become profitable.

Sourcing with AliExpress

When it comes to Dropshipping, the first thing you need to do to source your product is consult the AliExpress platform. AliExpress is a gigantic marketplace bringing together hundreds of thousands of suppliers and manufacturers in and around Asia. Sourcing suppliers is essential for a number of reasons. 

First, to get an idea of the product's price so you can calculate your profitability. Secondly, to obtain media about the product, images for your website's product page and videos for your advertising. Finally, to find the right supplier to work with. Sourcing a product on AliExpress should be a very quick and efficient process. Now, thanks to Minea, you can source a product in 2 clicks from an image. Let's take a closer look at the steps involved:

Sourcing with Minea

Sourcing with Minea

Once on Minea, click on the ad for your target product, and you'll see the following 4 tabs at the top of the ad:

  • Generate for Shopify
  • Find suppliers on Aliexpress
  • See the store
  • Add

Click on the second option"Find suppliers on Aliexpress" and you'll see a multitude of images similar to your product. Choose the one that matches your product and the tool will automatically suggest a large number of AliExpress suppliers for this product. 

For each supplier, you can directly consult the price of the product, the number of orders and the average rating. A gold mine, isn't it? You can then analyze each one and choose the supplier that suits you best.

Clicking on one of the results takes you to the supplier's product page on AliExpress.

To conclude, you can now source your winning products quickly on AliExpress with a simple image. A good way to compare and find the best supplier for your online shop.

Best practices for a successful product on AliExpress

If you have managed to find your winning product, here are a few practices that can help you succeed:

  • Creating an attractive and convincing online store

Invest time and resources in designing a professional online store, with detailed product descriptions, high-quality images and user-friendly navigation. You may also want to consider automating payment on Aliexpress, to make purchasing your products easier.

  • Implementing an effective advertising strategy 

Use advertising platforms like Facebook Ads, Instagram Ads, or Google Ads to promote your product. Then target your audience effectively and monitor the performance of your ads to optimize your return on investment.

  • Provide excellent customer service and handle orders with care

Respond quickly to customer queries, process orders in a timely manner, and ensure that products are delivered correctly. Quality customer service is essential to keeping your customers satisfied.

Conclusion 

Most dropshippers start their product search with AliExpress. But before you start, you need to understand that not every product you find on the site will succeed, and that's perfectly normal.

Finding winning products on AliExpress takes patience, hard work and a lot of trial and error. To remedy this, consider adspy tools like Minea, which offer more features and help you succeed in this adventure. 

Finally, the key to a successful dropshipping business is not only to find winning products, but also to find a supplier capable of meeting your expectations.

Frequently asked questions 

How do I find a winning product on AliExpress?

To find a winning product on AliExpress, start by thoroughly researching market trends. Use popular product search tools, read customer reviews, and make sure the product is profitable after taking costs into account. Experiment with different products and track performance to identify the winners.

What are the current trends in sourcing winning products on AliExpress?

Current trends in winning product sourcing on AliExpress include sustainable products, wellness items, tech gadgets, and health-related items. In addition, customization and the sale of unique products are on the rise. The search for eco-friendly products is also a growing trend.

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