How to start Dropshipping on TikTok : Beginner's Guide
December 7, 2023
Dropshipping has become a popular online business model, offering lucrative opportunities for e-merchants. However, to succeed in this field, it's very important to know how it works and what strategies are effective. So, whether you're a beginner or more experienced, this guide will be of great help. We'll start by explaining why dropshipping on Tik Tok can be beneficial. Then, in just a few steps, we'll show you how to get started with dropshipping on Tik Tok. Let's get started!
Why dropshipping on Tik Tok?
There are many reasons why you should dropship on Tik Tok, here are just a few:
Massive, active audience on Tik Tok
Tik Tok has millions of active users worldwide, offering a vast audience to target for promoting your dropshipping products. What's more, the platform is particularly popular with the younger generation, which can be beneficial if your target audience falls into this age bracket.
High virality and engagement potential
Tik Tok is renowned for its ability to generate viral content and high levels of engagement. Creative and entertaining videos can quickly go viral, offering increased visibility for your brand and dropshipping products.
Ability to target specific niches
Tik Tok lets you target specific audiences based on their interests, preferences and online behavior. This means you can reach audiences who are already interested in dropshipping or the products you offer, increasing your chances of conversions.
How do I start dropshipping on Tik Tok?
If you're looking to find out how to start dropshipping on Tik Tok, we've put together the best steps for success below. Don't hesitate to consult them.
Establish a clear strategy and objectives
Before you get started, it's important to define a clear strategy and specific goals for your dropshipping business on Tik Tok. In fact, this will help you stay focused and make informed decisions throughout the process.
Create a business account on TikTok
Start by creating a professional account on Tik Tok to benefit from additional functionalities and specific marketing tools. With a professional account, you'll be able to track your video statistics and promote your business in a more professional way.
Identifying winning products
This step is one of the most important if you want to know how to start dropshipping on Tik Tok. You'll need to carry out in-depth market research to identify popular and sought-after products in your niche. There are also several product search tools on the market to simplify this task. However, finding the best tool can be difficult, given the sheer number of them. That's why we recommend Minea, the best tool and the most widely used by e-tailers today.
In fact, it stands out for its wide range of search and filtering options, making your searches faster and easier. You can search for ads according to specific criteria such as :
Date uploaded, date viewed,
Number of Likes, shares, comments,
Type of e-commerce platform,
Number of downloads
Number of views.
What's more, it offers a $0 per month free trial, allowing you to fully explore its features. We encourage you to give it a try and make the most of it for your dropshipping business.
Finding reliable dropshipping suppliers
Look for reliable, trusted suppliers who offer quality products at competitive prices. Then, make sure you choose suppliers who offer fast and reliable shipping options to guarantee your customers' satisfaction. In this article"How to find the best Dropshipping supplier?", you'll find the best advice to help you make the right choice.
Creating attractive and engaging content
The key to success on Tik Tok lies in creating attractive, engaging content. To do this, use your creativity to produce interesting videos that capture your audience's attention and highlight the benefits of your products.
Minea is also a powerful tool that makes it easy for you to find content ideas that work on Tik Tok. Thanks to its extensive library of Tik Tok ads, you can find attractive and engaging content ideas for your niche. What's more, for each ad it provides you with information such as:
Duration of the online ad,
Social engagement of the ad (Views, Likes, Shares, Downloads, Shares...) ;
Other ads in the same store,
The complete store analysis,
The link to the store.
As a dropshipper or e-merchant, you know that this is the most valuable information you can obtain. With this information, you can clearly make the right choice of products and create attractive content on Tik Tok.
Using Tik Tok's advertising and promotional tools
Tik Tok offers various advertising tools to promote your dropshipping products. Explore features such as native ads, in-feed ads and branded ads. What's more, use the targeting options available to refine your audience and maximize the impact of your ads.
Set up efficient delivery logistics
Make sure you have efficient delivery logistics in place to fulfill orders and ship products to your customers. Work closely with your suppliers to ensure fast delivery times and adequate inventory management. After all, the delivery experience is essential to building customer loyalty and positive word-of-mouth.
Monitor and analyze performance
Regularly monitor the performance of your ads and videos on Tik Tok. Analyze statistics such as engagement rates, views, shares and conversions to understand what's working best and what can be improved. Adjust your strategy based on the results and test different approaches to optimize your advertising campaigns.
Tips and best practices for successful dropshipping on Tik Tok
After the various steps on how to start dropshipping on Tik Tok, we've put together some effective tips for success below. Find out more:
Be authentic and creative
Tik Tok is a platform where creativity and authenticity are valued. So don't be overly promotional in your videos, but rather focus on entertainment and engagement with your audience. Find unique ways to showcase your products and create original content that generates interest.
Collaborate with influencers
Influencers on Tik Tok can have a significant impact on promoting your products. Identify relevant influencers in your niche and consider paid collaborations or partnerships to extend your reach and gain credibility.
Take care of your visual aesthetics
On Tik Tok, visual aesthetics are paramount. Make sure your videos are high quality, with good lighting, careful editing and attention to detail. Attractive visual aesthetics build user confidence in your brand and products.
Engage with your audience
Actively interact with your audience by responding to comments, encouraging shares and launching challenges or games. Interacting with your audience strengthens the relationship and creates a loyal community around your brand.
Dropshipping on Tik Tok offers many advantages for online entrepreneurs. By following the key steps to getting started on Tik Tok, you can successfully grow your business. Remember to stay authentic and creative, collaborate with relevant influencers, look after your visual aesthetic and actively engage your audience. By following these best practices, you can maximize your impact on Tik Tok and increase your chances of success in dropshipping.
Frequently asked questions
Is it possible to dropship on Tik Tok?
Simply open the Tik Tok application and access the ad manager to get started. Upload your content and target your ideal audience for your dropshipping ads on Tik Tok.
How do I launch an e-commerce site on Tik Tok?
Find out why your business should be on Tik Tok. Create an account on the Tik Tok Seller Center, add your products and link your bank account. You can then sell directly from your Tik Tok profile.