Dropshipping advertising campaigns: how do I go about it?

Promotion and advertising

Author:

Elysa

April 5, 2024

Contents

Whatever type of business you're in, advertising remains one of the best ways to promote your activity, attract customers and make it profitable. Online commerce, and dropshipping in particular, is no exception. So how do you go about it? Discover the answers in our article.

Generate traffic

The goal of dropshipping advertising, like other e-advertising, is to get as much traffic as possible, whether it be on Google AdWords, Facebook Ads or other professional platforms. Whether it's via influencers on Instagram or other social networks, whether you're broadcasting directly from your site or using celebrity influencers, advertising is an effective way to communicate with your prospects and potential customers. There are many different communication tools and channels available today. Although there is often doubt, there is no single best channel. On the other hand, there are some strategies that are worse and less effective than others. If you don't have the skills to implement a good marketing strategy to boost your dropshipping through advertising, don't hesitate to call on the professionals in the field.

Use your click-through rates and product sheets

Clicks are a powerful metric, even though the advertising companies are actually selling display. When you buy space to run an ad on Facebook, the cost is per display, not per click. If your display is successful in attracting the attention of your audience, your performance will increase and you will get a better cost per conversion, per acquisition, per sale or per lead.

Landing pages or product sheets are a means of communication to your visitors. For your dropshipping advertising to be relevant to your audience, it takes work and a really effective strategy. Most entrepreneurs swear by advertising and yet it is the whole chain that should be considered, from start to finish. You need to make sure your product sheets have compelling images, captivating text ideally through storytelling and a great call to action before you release it. This is how your dropshipping can succeed via Facebook advertising.

Don't underestimate the power of natural reference

Most dropshippers think that SEO and blogging have no real place in their business. They think that all they have to do is launch a good video advertising campaign on social networks, mainly Facebook , and everything is fine. However, SEO is one of the best sources of acquisition. Those who are aware of this call on advertising agencies to use their Facebook dropshipping ads as search engine optimization on search engines such as Google. This obviously requires a dropshipping advertising budget, but guarantees a quick return on investment.

How can dropshipping advertisements make a real impact on your target audience? How do you advertise a dropshipping product properly? If you're having trouble getting started, get in touch with communications agencies with experience and know-how in online marketing.

Think about strategies to attract visitors

To spread your advertising, you have social networks, offers, training courses and ads. If you want to know how to succeed in dropshipping with Internet advertising, rest assured that you'll find an answer to each of the following questions:

Who and where are your visitors and customers?
What social networks or other platforms are they present on?
Are they used to buying online?
Are they impulsive consumers or do they need a relationship based on trust?
As a dropshipper, you need to answer the questions below:
Do you have the necessary budget to match your objectives and your project?
Has your store's website been properly optimized?
Does your content meet the real needs and expectations of your target audience?
Are your acquisition costs profitable?

How do I make a video that can be used for dropshipping advertising?

The real question to ask is where to post your video advertising to develop a dropshipping business? On Facebook Ads with its pixel, lookalike and retageting features, or on Google Adwords with its intent-to-buy positioning? On Snapchat Ads or other social networks such as leboncoin or pinterest? By using SEO to optimize natural referencing, or by creating partnerships or affiliations with other professionals? You can also use the marketplace system where you've decided to be. Don't minimize back-office work with chat or mailing.

You can use these systems independently or mix them as you wish.

Conclusion

So many questions arise when it comes to advertising to start a dropshipping business. Some are easy to answer and others require more mature thinking. To make things easier and faster for you, consult Minea, a professional in the field known for its expertise and know-how.