Advertising on Snapchat for dropshipping: Complete guide

Promotion and advertising

Author:

Baptiste

February 27, 2024

Contents

In the digital age, dropshipping has become an essential online sales method. It enables entrepreneurs to sell without owning physical stock. However, to succeed in this highly competitive field, advertising is crucial. For this, you can advertise on Snapchat for dropshipping. Indeed, this social platform is very popular with young people. With over 500 million active users every day, Snapchat offers enormous potential for targeting and converting your audience.

In this guide, we immerse you in the dynamic world of Snapchat for advertising dropshipping. You'll discover how to leverage this platform to reach your business goals and grow your dropshipping business. Follow us on this exciting journey to success! We're off!

Why is Snapchat essential for dropshipping?

There are several reasons why you should advertise on Snapchat for dropshipping. Here are just a few of them:

Snapchat's explosion in popularity

Snapchat has become much more than a simple application for sharing ephemeral photos and videos. With hundreds of millions of active users every day, the platform has established itself as one of the world's most popular social networks. This growing popularity offers dropshipping entrepreneurs a golden opportunity to reach a vast audience, particularly the younger generation.

Indeed, young consumers, often considered hard to reach, can be found in large numbers on Snapchat. The platform mainly attracts users aged 13 to 34. This creates a pool of potential buyers with high purchasing power. By seizing this opportunity, you can position your brand in front of an engaged and receptive audience.

The ideal target

Snapchat has forged its reputation as a space for authentic, instant expression. Users feel comfortable sharing their experiences, preferences and passions without filters. This unique feature makes it easier for brands to connect with their target audience and create strong emotional bonds.

By using the right targeting tools, you can reach precisely those people most likely to be interested in your products. Snapchat offers a variety of targeting options, such as:

Age
Location
Points of interest
Buying behavior

This ability to reach a relevant audience maximizes your chances of converting prospects into loyal customers.

What types of Snapchat ads are available for dropshipping?

When it comes to displaying ads on Snapchat, there are several formats to choose from. Here are some of the best:

Unique illustrated or video ads

This type of ad allows you to use vertical imags, GIFs or videos up to 3 minutes long (but 3 to 5 seconds is recommended). These ads feature calls-to-action that you can integrate to direct users to a website. You can also encourage users to install applications or watch a long-form video.

Instant ads and Story ads

Instant ads involve uploading videos of up to 10 seconds to relay a quick message to engage viewers. As for Story Ads, they're placed via a thumbnail in Snapchat's Discover section. In fact, Story Ads allow you to create a deeper message with a collection of 3 to 20 images or videos.

Lenses

Want to get your brand involved in Snapchat's fun selfie? You can create a fun lens (a graphic design that overlays on a user's face when detected) to create a more engaged user experience with your company.

Filters

Filters are artistic overlays that users can apply to their image or video. You can create one specifically to match your brand.

Geofilters and geofilters on demand

Although they don't apply to online businesses, geographic filters are worth factoring into your advertising budget. Especially if you're planning to open a physical store at some point in your business plan. Based on the physical location of a user's ping on their phone, users can add a fun filter if they're near your store.

On-demand geofilters are ideal if you want to limit your exposure to a customized location. For example, your brand (or your store, if you have one) is taking part in an event, such as a music festival in a particular city.

Product announcements

You can create a Snapchat dropshipping ad that entices users to visit the store with a single image or video accompanied by four touchable thumbnails. You can also take a less detailed approach and create a product ad using the single image or video and adding a CTA that links directly to a product page.

How do I create a Snapchat ad for dropshipping?

As with any other social media platform, you need an account. Unlike Facebook or Pinterest, you don't need your own company account to run ads. That said, it's important that you create a brand-specific account to run your ads. So access Snapchat Ads Manager via Google and create your account.

Once you've logged into your newly created account, you'll be taken to the Snapchat Ads Manager. At the top, in the menu, you can choose "Create Ads" to get started.

Then you can choose between the two options below:

Instant creation

You can choose between an"Instant Creation" option and an"Advanced Creation" option for multiple ads. Let's explore "Instant Creation". To advertise on Snapchat for dropshipping, the page will ask you what your advertising objective is. You can choose, for example,"Website Visits".

For this type of lens, you'll need to enter a destination URL. If you want Snapchat to automatically generate images from your URL, check the box. If not, leave it unchecked and you can upload images or videos yourself later.

You can check that your company name is correct, add a title and choose a call to action for your ad. In addition, you can choose images automatically populated from your website or upload your own using the box below.

What's more, you can also choose between templates and add an optional image caption to your ad. Click "Next" if you've chosen the template that's right for you.
Next, you can customize the demographics of your target audience, such as age, gender and language. You can also further refine your targeting parameter by location.

The next step is to configure your budget and the duration of your ad. You'll also need to enter your company information. Moving down the screen, there will be a section for entering your card information for billing. The final step is to click"Publish".

Now let's take a look at the next announcement option.

Advanced creation

The "Advanced Creation" option lets you define your advertising campaign in greater detail within the Snapchat application itself. You can also define the duration of your ad and spending limits.

If you choose the "Website Conversions" objective, you'll need to install the Snap Pixel (similar to the Facebook Pixel) on your website.

On the other hand, if you choose the "Catalog sales" objective, you'll need to create a catalog of CVS products. Once you've completed all these fields, click on "Next".

Next, you can define information about your ad, such as ad set details, format, location and demographics. If you have predefined audiences, you can define them and refine the targeting of your ad set according to operating system.

As you scroll down, the next section consists of configuring your ad's broadcast, which includes:

Your budget,
Start/end dates,
Auction details.

You can also engage in third-party tagging to validate user clicks. Click "Next" once you've completed all these details. Finally, you can review any custom settings you've made for your ad before publishing it.

Conclusion

Advertising on Snapchat represents an exceptional opportunity for dropshipping entrepreneurs. With its growing popularity and young, engaged audience, Snapchat offers fertile ground for developing your online business. By following the steps in our guide, you'll be able to master the art of advertising on this dynamic platform. The undeniable advantages of advertising on Snapchat confirm that this platform is a powerful lever for boosting your dropshipping sales.

However, you know that to be successful, you need to offer winning products to your potential customers. Minea offers you cutting-edge features to get the job done fast. What's more, it offers you the best marketing approaches for successfully selling your products. So don't wait any longer, immerse yourself in the world of Snapchat. Take advantage of Minea's full potential to propel your business to new heights of success.

Frequently asked questions

What types of products are suitable for advertising on Snapchat for dropshipping?

Trendy, visually appealing products generally work well on Snapchat. Snapchat users might be interested in a variety of products, such as:

Clothing
Accessories
Beauty products
Electronic gadgets
Decoration items
Lifestyle items

These products often attract the attention of users due to their trendy, visually appealing nature.

Are there any limits or restrictions on advertising on Snapchat?

Yes, Snapchat has strict advertising guidelines. Promotional content must adhere to Snapchat's advertising policies. These include restrictions on prohibited products, inappropriate content, misleading claims, etc. It's important to consult Snapchat's advertising rules before launching a campaign.

How much does it cost to advertise on Snapchat?

The cost of advertising on Snapchat can vary depending on various factors. These include the size of your target audience, campaign duration, competition for similar audiences, etc. You can set a daily or total budget for your campaign to control your ad spend.