You've probably already heard of Pinterest. This platform allows its users to find inspiration and practical ideas for all their everyday projects.
But have you ever tried Pinterest for your Dropshipping business?
The answer is probably no. Indeed, Pinterest is THE network that all Dropshippers neglect in favour of Facebook or Instagram. And yet, whether it's for finding winning products or as a traffic vector, Pinterest is full of potential.
It is true that social networks such as Facebook or Instagram are excellent platforms for boosting your sales, but you should not forget the existence of Pinterest. This network is already used by the most advanced Dropshippers who have established a multi-channel acquisition strategy. In fact, in 2021, I strongly encourage you to do the same. Neglecting Pinterest means missing out on unlimited opportunities to increase your sales.
Why should Pinterest be used more and more for dropshipping?
Pinterest is a social media platform, its users can pin and share images, videos and boards (collection of images) with the whole community.
Pinterest has over 200 million active users. Contrary to what one might think, this community is not made up entirely of women. In fact, almost 40% of users are men.
On Pinterest, most of the users are adults and therefore... potential buyers. And this is true for all your niches!
On Pinterest you will find buyable pins. These allow you to buy your product directly from the platform. Are you beginning to understand the power of Pinterest?
Pinterest's strength lies in the behaviour of its users. As I told you earlier, those who look for inspiration on Pinterest are inclined to buy what they like, whether it's branded content or user-generated content. In other words, and unlike other social networks, Pinterest users are already ready to pull out their credit cards!
What niches work on Pinterest?
On Pinterest, there are many niches that you can exploit: interior and exterior decoration, trendy clothes, innovative products, cleaning products, products for the kitchen or gardening...
Nevertheless, be careful, a product that is a hit on Facebook will not necessarily be a hit on Pinterest, and conversely, a top product on Pinterest may not be a top product on Facebook.
To sum up, most niches can be exploited on Pinterest, however the main point is and always will be: find THE product that will allow you to be profitable; THE famous winning product.
Find a winning product on Pinterest
Just like finding a winning product on Facebook, you can scroll through the Pinterest news feed looking for interesting ads. By interesting ads, I mean pinned ads that get as many comments as possible.
However, the most effective and fastest strategy for finding a winning product on Pinterest is the same as on Facebook or any social network: spy on the best! What better strategy than to take the best of your competitors and implement it on your own shop? 😏
Until now, no tool has been available to spy on Pinterest. But that was without counting on Minea, which has made official the release of PinterestSpy, the very first Pinterest Adspy tool on the market.
How does PinterestSpy work?
PinterestSpy collects thousands of ads from Pinterest every day and makes them available on its platform. This allows its users to study the best ads on this network, to select the top products of the moment, or to spy on the best strategies of its competitors.
PinterestSpy saves time and money. No need to blindly test tons of ads in the hope that one of them will work, just copy what already works.
PinterestSpy, the Adspy tool for Pinterest
To finish this article, here is a video that summarizes in 40 seconds how to find a winning product on Pinterest thanks to Minea:
If you want to go further and master Minea's Pinterest Adspy tool, I encourage you to read this article. It will review this tool.