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7+ Best E-Commerce Platforms for Small Business in 2023

You want to launch an online store or a small business? Are you looking for a virtual storefront to expand your physical store? If so, you have probably already asked yourself this question: "What are the best e-commerce platforms for small business?" 

In this guide, we have ranked and reviewed the best E-commerce Platforms for a small business. This will help you determine which one is best for your needs. So read on to identify your best store builder.

Overview of the best e-commerce platforms for small business

  1. Shopify
  2. Wix Commerce
  3. Woocommerce
  4. BigCommerce
  5. GoDaddy
  6. Weebly e-commerce
  7. Squarespace

Shopify

A list of the best small business e-commerce platforms wouldn't be complete without Shopify. For many business owners, this is the best all-in-one online store platform. Moreover, this platform is for online sellers who want to design a unique store without acquiring complex coding and design skills. 

Shopify is a dedicated e-commerce platform that helps you create your online store. It has a vast app marketplace and is packed with features and tools. Its user interface is simple and easy to use, even for beginners. Hundreds of themes are also available to suit almost any type of online business. 

You can contact their 24/7 customer support for help if you run into any issues while setting up your site. Shopify allows you to grow your business without changing platforms. As your small business grows, you can simply switch to plans that serve larger stores more efficiently.  

Finally, Shopify does not add transaction fees when customers buy from your online store. It offers a responsive design that adapts your website to the customer's device. This way, visitors can view your online store on a desktop or mobile device.

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Best online store platform for small businesses: Wix

Wix is one of the best small business e-commerce platforms and has an easy to navigate system. This feature makes it an excellent website building platform for small businesses and individual entrepreneurs. The e-commerce platform is also ideal for stores with a limited product selection of less than 50 products.

In addition, its thousands of convenient drag-and-drop customization options can help you create a unique storefront. This SaaS platform has additional features to streamline your operations, including: 

  • Follow-up of orders,
  • Payment processing
  • Multi-channel sales.

It even has an abandoned cart recovery feature that sends automated emails to customers to redirect them to your checkout page. Another reason why this site is popular with new business owners is its free plan option and low cost. The storage options available on the site are also perfect for small businesses.

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Woocommerce

You may find WooCommerce easy to use if you are familiar with WordPress. This platform is a WordPress plug-in and is a natural choice if your business has an existing WordPress site. WooCommerce is a highly customizable and flexible open source platform, especially if you have coding skills. You'll also benefit from the support of a vibrant developer community.
Another thing you need to know about this local ecommerce platform is its SEO friendliness. WordPress is one of the most advanced platforms for SEO content. Thus, businesses on WooCommerce tend to rank higher on search engines. 

You get a free range of marketing tools, secure payment options, analytics tools and more with WooCommerce. Plus, it lets you choose from over 6,000 third-party apps and integrations to expand your store's functionality. For example, you can combine the platform with QuickBooks for faster and more accurate accounting and reporting.

On the other hand, this platform has a bit of a learning curve for those who are new to WordPress. Although it is technically free, the additional costs of integrations and extensions can add up to a significant amount. You'll also have to pay fees for a custom domain name and hosting service.
WooCommerce also doesn't have dedicated support or a hotline, as it's an open source plug-in. You will have to turn to the active and supportive community of WooCommerce developers if you need technical support. 

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Best e-commerce platforms for small business : BigCommerce

BigCommerce is another fantastic choice for e-merchants who want to grow in the future. Indeed, this open SaaS platform is suitable for creating e commerce site for small and large businesses. It offers customizable solutions and a complete set of eCommerce tools for budding entrepreneurs. 

One of its best points is its ability to handle SEO and multi-channel marketing. In addition, you can integrate social media on your site and create an online storefront on other platforms like Amazon and eBay. It also allows for many payment options and offers affordable rates for payment processing. 24-hour support from their 24/7 customer service is available. 

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GoDaddy 

Which e-commerce platform is best for small businesses? GoDaddy can be an excellent choice. It meets all requirements in terms of skill level and budget. This platform is ideal for any small ecommerce business. With GoDaddy, small businesses get an easy to use ecommerce and web hosting solution for a relatively low price.

The built-in artificial design intelligence (ADI) can help you design your sales site quickly. This speed does have its shortcomings, however. GoDaddy has a somewhat limited range of design features compared to other small business platforms. However, it still has three notable features: 

  • Web site generator
  • Free web hosting plan (with a free domain name)
  • 24/7 technical support (phone, live chat and email)  

The free plan is perfect for those on a budget, but has many restrictions. You could do better with a paid plan if you want more features. For example, you might need Digital Marketing Suite, a set of tools to optimize your small business and boost online sales. You may also need SEO features, analytics, reporting, custom action plans, advertising and email marketing.  

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Best e-commerce platform for small business : Weebly e-commerce

In terms of features, Weebly is more basic than the other SaaS ecommerce platforms on this list. However, Weebly's simple features can be advantageous for those who want a better ecommerce hosting platform for small businesses

In fact, the free version of Weebly allows you to sell up to 10 products. You can also get a domain name and access the platform's e-commerce features. Weebly offers three paid plans if you want more storage space and fewer restrictions. 

Pro, Business and Business Plus plans are offered at reasonable prices. In addition, small businesses benefit from the platform's intuitive interface and these useful features. For example:

  • Optimized mobile cash register
  • Filtered product searches
  • Order processing and management
  • Various shipping options

It also offers e-commerce tools such as : 

  • The referencing
  • Site statistics, 
  • Customizable email templates to welcome customers and abandoned cart campaigns. 

However, Weebly has limitations. Since Square owns Weebly, both have the same payment processing systems. Unfortunately, Square only accepts card payments in the United States, United Kingdom, Canada, Japan and Australia. You can't meet the needs of customers in other countries.

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Squarespace

What is the best e-commerce platform for small businesses? In this case, you can choose Squarespace. Indeed, it is a better bet if you want a sophisticated, yet simple website builder. This platform is great for beginners because of its user-friendly interface and wide range of premium store themes. 

Squarespace began as an affordable ecommerce site builder. Over the years, the platform has added features to meet the needs of online sellers. Today, it is one of the best e-commerce platforms for small business. Squarespace offers a mobile app for iOS and Android. This app is indeed a video studio that facilitates : 

  • Calendar synchronization, 
  • Email campaign features,
  • Analysis and marketing tools. 

Plus, if you want unlimited bandwidth, Squarespace offers it on all packages. What you'll love most about Squarespace is its integrated suite of SEO tools for site visibility. This is a valuable resource, especially for e-commerce beginners. The platform also offers excellent customer support with the following features: 

  • Comprehensive knowledge base
  • Live chat support
  • 24/7 e-mail support
  • Active community forum. 

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Best e-commerce platforms for small business: the essentials

With the advent of e-commerce platforms, small business owners no longer have to make a significant investment to open and operate a physical store. Even if you already have a physical store, an e-commerce platform is still essential in today's market. It acts as a virtual storefront that allows you to reach a wider audience.  

Just like choosing a location for your physical store, choosing the best e-commerce platform for your business requires careful consideration. We hope this guide to the top e-commerce platforms for small businesses will make it easier for you.

If you still don't know what to sell, Minea is an all-in-one tool that can help you find products quickly. It also allows you to analyze your competitors to find the best marketing strategy to implement. You can start a trial right now from $0 per month.

Frequently asked questions

How to set up free e-commerce?

Some e-commerce platforms allow you to create a store and start selling 100% free. At the same time, others allow you to create your store for free, but charge you to start selling.

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