In dropshipping, creating a brand is an essential step. It is a way to develop your reputation in the market. Beyond the creation of a name and logo, you need to think about how you are going to successfully establish the identity of your product. What is the procedure for creating a brand image for dropshipping?
In dropshipping, how important is it to create a brand image?
In the dropshipping world, before marketing the winning products found on Minea, you have to work on your brand image. What do you need to know about the brand?
- Definition of the brand image
It should be borne in mind that the brand is not only the recognisable name or logo. It is also the way consumers perceive a company's names, products and logos.
When creating a brand, it is necessary to create a consistent image. This should be associated with all aspects of the company. Consistency should be added to the emotions the company wishes to convey and to the design of the brand.
In order to build up a brand image, webshops use their technical and aesthetic knowledge. Technical skills are most useful for the design of the webshop, the quality of the writing and content, the colour schemes used. When it comes to branding, this refers to the product itself, it applies to the packaging, the price, etc. In terms of the intangible experience, this is reflected in the shared experiences between the target markets and the brand. It also refers to the relationship between the brand and the customers.
- Why is it important to create a brand image?
Brand image is the impression that customers have about a business or a shop, a sign or a brand. It is a very important element in the commercial field, especially in dropshipping. On the web, many dropshippers will market a given product. A good brand image will distinguish each seller.
Creating a brand image: the steps to take beforehand
- Conducting in-depth market research
By starting with thorough market research you will gain a better understanding of your customer base. You will have a better overview of the gaps and opportunities you could exploit. When doing this research, you need to ask yourself the right questions. Ask yourself if there are any needs that other brands or dropshippers have failed to meet. Try to detect poorly exploited niches that could become profitable.
Through good market research, you will have access to essential data. You will have the information to position your products and brand effectively. In this phase you will see :
- The best sales channels;
- The traffic you can take advantage of;
- Emerging trends, etc.
Having the essential information will make it easier to make the right decisions for your operation.
- Determine your brand values and promise
In order to distinguish yourself from your competitors, you will need to respect some values. This will help you to stand out and make a strong impact. Define in advance the values for which you want to be known. For example, if you are planning to offer cosmetic products, emphasise health and well-being.
With your market analysis, it may be easier for you to state your brand promise. Your customers will expect you to deliver on your promise through your products and the way your business operates (e.g. customer service).
How to create and communicate your brand image?
In dropshipping, brand image is crucial. Therefore, every aspect of it must be taken into account.
- Determine the visual elements of your e-commerce shop and your brand
How do you create a brand image? After determining your values, consider the visual aspect of your brand. According to leading companies, it is important to create an emotional connection with your customers. It's a way to get their attention. Every visual you design is going to be essential in conveying the emotions that will be assimilated into your brand.
To communicate effectively with your customers, use good visuals and a good graphic charter. Every detail can make a difference. This is why you should choose the colour scheme and typography carefully. These are elements that will help identify your company easily. By creating a careful and thoughtful visual brand identity, your shop will inspire a sense of confidence and power. Use only good quality communication materials and design.
To help you stand out, ask your suppliers or service providers to associate your brand identity with your dropshipping products. For example, you can use packaging with your brand on it. Make sure that your customers always see your identity, no matter where they go. Display your logo from the first search phase, during the prospecting process until the products are received.
- Find a way to differentiate your product
The best way to distinguish yourself from your competitors is often to offer a unique good or a product that is better than the others. With dropshipping it is a little different as dropshippers do not have a direct view on their products. A supplier will also offer their products to other e-tailers. As a result, dropshippers will display similar items (same descriptions and same characteristics).
In order to stand out from the crowd, you can start customising the packaging or the label of the product. This is a way of making your product unique, without having to spend money on completely new items. You can also explore other interesting avenues. Touch up your product photos. If you have the knowledge, make the changes yourself. If not, ask a professional to do the necessary retouching. Think of new product names. Choose unique and attractive names. On your platform, don't just post the product sheets sent by suppliers. Write more convincing descriptions.
- Registering your trademark
Once you have created your trademark, declare it to the National Institute of Industrial Property. This is a way of protecting your online shop. Once you have obtained a certificate issued by the INPI, no one will be able to use your brand image. Your competitors will not be able to sell products that are confusing with your brand. You will benefit from a monopoly of exploitation in your territory for 10 years, renewable indefinitely. Before launching your trademark, make sure it has not yet been registered.
The dropshipping business is really competitive. In order to generate a good income from this business, you will need to stand out from the crowd. If you control your branding, your customers will identify and remember you easily. Looking for a winning product that will help your brand stand out? Trust Minea.