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Pipiads Vs Minea: Which adspy for TikTok to choose?

With the meteoric rise of TikTok as the dominant media platform, the digital marketing landscape has undergone a radical transformation. No longer just an entertainment app for Generation Z, TikTok has also become fertile ground for e-commerce and dropshipping. Every day, new winning products emerge on this social network, offering advertisers golden opportunities to target a global audience.

In this economic climate, ad spying on TikTok has proven to be a crucial tool for staying competitive. But with a plethora of tools available, which one is best for you? In this article, we compare Minea and Pipiads, two giants of ad spying, to help you make an informed choice.

Introducing adspy tools: Pipiads Vs Minea

Pipiads

Pipiads home page

Pipiads, since its appearance on thee-commerce and dropshipping market, has established itself as a leader in TikTok adspying. Referred to as the #1 TikTok Ads Spy Tool, it stands out for its ability to analyze and present tens of millions of examples of TikTok ads.

It's aimed at budding dropshippers, advertisers, agencies and marketers looking to decipher competing ads, identify popular products on TikTok and understand the targets of the best-performing ads.

In addition to ad monitoring, Pipiads excels at highlighting the best TikTok ads and daily research into the most viral TikTok products and videos. It also offers audience targeting insight, essential for refining an advertising strategy on this fast-growing platform.

Here are some key facts about Pipiads: 

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For an in-depth exploration of Pipiads' capabilities, check out our full review of this TikTok spy tool.

Minea

Minea home page

In an era when TikTok reigns supreme among social networks, Minea hasn't missed a beat. While providing an unrivalled ad spying tool on platforms such as Facebook and Pinterest, Minea has also incorporated TikTok into its arsenal, recognizing the network's enormous potential. Establishing itself as a solution for advertisers, e-commerce business owners and marketers, Minea offers a transparent look at competitors' advertising strategies on TikTok and beyond.

The tool is renowned for its exhaustive library of ads covering a multitude of platforms. Whether you want to spy on ads on Facebook, TikTok, Pinterest or others, Minea is your ally. With precise filters and intuitive search, it makes it easy to discover winning products and campaigns that hit the mark.

Some key figures about Minea :

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Discover the endless possibilities with Minea to get ahead of the competition.

Pipiads Vs Minea: key features

Features

Social networks spied on by Minea

As we've just found out in Minea's presentation, it spies on more than 4 key social networks for dropshippers and e-retailers. Advertisers can analyze advertising strategies on networks such as Facebook, Pinterest, Instgram, TikTok and other major networks. This diversification enables a more comprehensive analysis and a more global view of advertising trends.

Social networks spied on by Pipiads

Unlike Minea, Pipiads focuses exclusively on TikTok, the social network that is growing in power and attracting more and more advertisers. For some years now, this platform has claimed to have the largest library of TikTok ads, although this remains to be verified. 

Comparative table of spied social networks

The different social networks spied on by a spy tool play a very important role in the development of a dropshipping or e-commerce business. To give you a clear idea, the following table highlights the different networks spied on by Minea and Pipiads :

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This table shows that Minea is by far the tool that spies on the largest proportion of social networks important to dropshipping and e-commerce. Let's now take a look at the different search, filtering and sorting functions offered by each of these two spy tools.

Search functions

Search functions are an integral part of the adspy tool, enabling users to search for a product on the basis of a single criterion to be chosen from those already available. Criteria can include a keyword, a domain name, a page name, etc.

In the table below, we analyze the most important search options included in both adspy tools.

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To find out which tool offers the most search options, we've grouped together 6 product search options in this table. Of these, 5 are available on Minea and 3 on Pipiads. We can therefore conclude that Minea offers more filters than Pipiads, especially on TikTok.

Filter functions and sorting

Filtering and sorting functions allow you to search by several criteria at once. The more filters and sorts a tool offers, the faster you'll find the right product. In the table below, we'll compare the two adspy tools, taking into account some of the filters and sorts essential to dropshippers and e-tailers. 

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In this table, we have selected 19 filtering and sorting options essential for dropshipping and e-commerce. Of these 19 options, 12 are available on Pipiads and 16 on Minea. As a result, Minea offers more filtering and sorting options than Pipiads. It should also be noted that our analysis is based solely on the TikTok social network.

However, there's much more to product research than search, filter and sort options. Let's take a look at the different information that accompanies the ads collected by each adspy tool.

Advertising information

Ad information can be used to evaluate ad performance, including engagement on social networks. By taking this information into account, you'll know whether it's worth testing a product in your market or not.

In the following table, we'll compare the two spy tools based on the information most sought after by dropshippers and e-tailers:

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Based on the information gathered in the table above, we found that Minea offers more information on these ads than Pipiads. As you can see from the table, of the 20 pieces of information selected, 16 are available on Minea, while 6 are available on Pipiads. So, by choosing Minea, you'll have the information you need to make the right product choice.

Advertising volume

Ad volume means the quantity of ads collected by the tool when spying on its various platforms or social networks. When your tool has a large ad base, you're more likely to find the ideal product according to your various search criteria, and to spy on the market effectively. 

Since Pipiads only spies on TikTok, we're going to base our test on this social network to see which of the two tools offers the greatest volume of advertising.

This test will involve applying search filters to the tools to measure the capacity of their ad library. The tool that obtains the highest number of results for this targeted search can be considered as the tool with the largest ad volume or ad database. 

Here are the important filters that we will take into account during this test:

  • Ad date: last 30 days
  • Social engagement: +15000 likes
  • E-commerce platform: Shopify and WooCommerce
  • Language: English
  • Ad format: video
  • CTA : e-commerce

After applying these different filters simultaneously on Minea, we got 101 results. This shows that in the last 30 days, Minea has collected more than 101 ads matching the criteria we selected above.

Applying the same filters to Pipiads, we find that the tool provides us with just 15 ads, a far cry from the ads collected by Minea on TikTok over the last 30 days. 

Finally, this test shows that the Minea product search tool has a much larger database than Pipiads on TikTok.

Other useful functions

In addition to the features listed above, Minea offers other important functionalities. In fact, it's equipped with artificial intelligence that enables you to find quality suppliers on AliExpress for the ideal product you've found.

You can sort suppliers by review, product price and much more. You can also edit your product, its description, select the best reviews before importing it directly into your Shopify store. This saves you time and lets you manage all your activities from a single platform. Pipiads, on the other hand, doesn't have a supplier search function. So you have to do it manually, which can be very time-consuming.

Store spying

Minea offers a powerful store spy tool that opens the door to endless exploration into the world of sales strategies. Thanks to its advanced features, it lets you probe your competitors and discover the tactics that are making a splash on the market. Equipped with powerful filters, this new solution meets your needs and lets you customize your searches according to criteria you define yourself.

Imagine being able to dissect your rivals' moves, understand their tricks and spot the flaws in their game. That's exactly what Minea offers. Not only can you detect your competitors' product placements, you can also analyze over 1 million stores.

Pipiads, although its main strength is spying on TikTok ads, does not offer a robust solution for direct spying on online stores. Users can, however, access detailed information on the most popular TikTok products and get ideas for their own dropshipping strategy.

Minea's additional features

In addition to the functions listed above, Minea has other very important features that you won't find on other adspy tools. Let's take a look at a few of them: 

Influence marketing 

You won't find this feature anywhere else in Minea. Indeed, influencer marketing is proving to be a powerful tactic in the marketing world, where companies leverage the expertise and notoriety of influencers. They do this to promote their products or services. 

By partnering with experts and celebrities in their respective fields, you can reach a wider audience and increase your sales very quickly. Minea allows you to find over a million influencers with whom you can collaborate in your niche.

Products" tab 

In dropshipping or e-commerce, the sooner you detect a product before your competitors do, the more sales you'll make. The ads collected by Minea in the Starter and Premium plans are ads that are already working and to which many dropshippers or e-tailers like you have access. 

You'll certainly make sales with these products, but the special thing about this function is that you get access to the product before anyone else. This function tracks products and adds them to its database when it believes the product has a better chance of success. This is a great advantage for your business, as you won't have to test a product, but will launch sales automatically. 

Success radar

This feature is very useful for dropshippers and e-tailers who want to dispense with the product search process and get straight to the point. With this Minea feature, you'll have direct access to a list of the 100 lesser-known winning products that are gaining momentum on social networks. What's more, for each product you'll have access to detailed information, the stores already selling it and the target markets.

Magic Search

Among adspy tools, Minea stands out for its many surprising features. Its brand-new "Magic search" is impressive. It lets you take the temperature of the market in relation to a specific product. 

Following a product search, you can find out who your direct competitors are who are already selling the same product on the market. With Minea's Magic Search tool, this task is just a click away.

Simply search for the name of the product you want to spy on, and the tool automatically provides you with all the ads currently running on the various social networks for that product.

Awards

Pricing

Pricing is a key factor in choosing an advertising spy tool. Users are always on the lookout for the best value for money. Let's see how Pipiads and Minea compare in terms of cost.

Pipiads pricing

Pipiads, as a tool specializing in TikTok ad spying, offers a price range to match its functionality. Subscriptions are generally monthly, with options for additional features available at extra cost.

  • Basic Plan: At $29/month, this plan offers limited access to their database, with a spying capacity of a few hundred ads per day.
  • Pro Plan: For $59/month, users have access to enhanced spying capabilities, advanced filters and a greater volume of ads to analyze each day.
  • Enterprise Plan: Billed at $99/month, this plan is designed for larger companies. It offers more advanced analysis features and unlimited access to the database.

Minea pricing

Minea is a more comprehensive platform that covers several networks and has a more varied pricing structure:

  • Starter Plan: At $49/month, users have access to basic spying on all supported platforms, with limits on the number of ads they can view per day.
  • Premium Plan: For $99/month, it offers advanced filters, enhanced spying capability and analytical tools to help find winning products. This is the most comprehensive plan, offering unlimited access, detailed analysis and priority customer support.

Minea's special offer for Dropshipping

Minea understands the importance of dropshipping in today's e-commerce landscape. To meet the specific needs of dropshippers, Minea has introduced a special offer:

  • Business plan + Dropbot AI

Priced at $399/month, this plan is a dropshipper's dream. It brings together all the exceptional and revolutionary features that will take your dropshipping business to the next level, thanks to artificial intelligence.

As a bonus, three additional features are included, including individual coaching.

What's more, knowing that every advertiser aspires to discover winning products while avoiding the pitfalls of an already saturated trend. Minea makes this vision a reality.

Price comparison table

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Our opinion on Pipiads

Pipiads has established itself as an essential spy tool for TikTok ads. Its platform offers in-depth analysis of the ads present on this social network, making it an invaluable tool for brands and marketers wishing to understand the dynamics of the TikTok market.

Pipiads is undoubtedly a powerful spy tool for those who focus primarily on TikTok. However, its limited scope makes it less versatile for those managing advertising campaigns on multiple networks. Dropshipping and e-commerce professionals looking to diversify their advertising strategies may find Minea a more suitable option, offering a wider reach and a variety of features.

Why choose Minea?

While Pipiads excels at spying on TikTok ads, Minea offers a broader spectrum of features and network coverage. Here are some of Minea's highlights:

  • Extensive network coverage

Unlike Pipiads, Minea lets you spy on multiple social networks such as Facebook, Instagram, Pinterest, Snapchat and, of course, TikTok.

  • Advanced Filters

Minea offers a wider range of filters for more precise and targeted ad searches.

  • Store spying

A feature that sets Minea apart, offering users a detailed analysis of the best online stores.

  • Innovative features

With options like Dropbot AI, Minea takes innovation a step further, constantly adapting its tools to changing market needs.

  • Value for money

Although slightly more expensive, the additional features and extended network coverage offer better overall value for e-commerce and dropshipping professionals.

Minea is therefore positioned as a versatile spy tool, ideal for brands and marketers looking to maximize their advertising reach across multiple platforms while gaining access to advanced analysis tools.

Pipiads' strengths and weaknesses 

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Comparison table between Pipiads and Minea

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FAQ

What's the best ad spy tool for TikTok?

The optimal choice for an ad spy tool on TikTok is undeniably Minea. Its unrivalled ad spying capabilities, combined with its extensive coverage across various social networks, including TikTok, make it the first choice. Minea not only excels in providing a comprehensive view of TikTok ads, but also offers a broader perspective, making it the tool of choice for advertisers seeking efficiency and versatility across multiple platforms.

What's the main difference between Pipiads and Minea?

Pipiads focuses primarily on TikTok, offering in-depth analysis of ads on this platform. Minea, on the other hand, offers an ad spying solution on several networks, including TikTok, but also Facebook, Instagram and many others.

Is Minea suitable for dropshipping?

Yes, absolutely. Minea is designed not only for ad spying, but also to help e-commerce and dropshipping entrepreneurs find winning products and develop effective advertising strategies. It represents an all-in-one alternative tool for online entrepreneurs.

Does Pipiads offer additional features such as store spying?

Pipiads focuses primarily on spying on TikTok ads. For additional features, including store spying and influencer marketing, Minea would be a more complete choice.

Do both tools have advanced search filters?

Minea offers a more comprehensive range of search filters than Pipiads. While Pipiads has basic filters, those looking for more in-depth analysis and advanced filtering options will find their happiness with Minea.

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