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E-commerce platforms make it easy for businesses to reach their customers, and they do so in a reciprocal manner. Moreover, the ecommerce industry is growing rapidly and will continue to grow even in the years to come. Thus, more companies should jump on the bandwagon of e-commerce platforms for business to improve their profits.
So which are the best platforms and how do you decide which one is right for your business in 2024? In this guide, we present the most reliable platforms and all the criteria you need to consider when choosing. So read on to discover all this valuable information.
An ecommerce platform for business is software that helps businesses operate and interact with their customers online. It also helps businesses increase sales, track orders, inventory, and grow more efficiently.
However, not all companies need to use an enterprise ecommerce platform to manage their business operations. In fact, it all depends on the size and volume of your business. If you're a small business, it's best to use simpler enterprise ecommerce platforms tailored to your needs.
Just starting to attract thousands of customers, employees and millions in revenue? You might want to consider integrating an e-commerce solution into your business.
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E-commerce platforms for business are all different in terms of what they can offer. And that is in terms of functionality and technicality. The main types of e-commerce software for business are on-premises and cloud-based.
On-site e-commerce software is expensive and requires a lot of human resources. For example, you'll need on-site programmers to develop and maintain your marketplace. With cloud-based e-commerce software, everything is hosted and operated in the cloud. It's also relatively cheaper than on-premise options and includes three different types:
In addition, the best enterprise e-commerce platforms are classified according to their underlying architecture. They can be Monolith (Traditional, highly coupled frontend and backend) or Headless (flexible, decoupled, microservices-based architecture).
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The benefits of integrating e commerce software into your business include:
An ecommerce solution offers a more accessible and less expensive way to grow your business.
Through a combination of a responsive interface and intuitive design coupled with AI-driven marketing, e-commerce platforms can help businesses improve their customer experience and retention rates.
E-commerce software or tools can help your business streamline processes, eliminate unnecessary activities and expenses. The result is a more optimized way to conduct business operations and profits.
Enterprise e-commerce platforms provide analytical data about products and customers. Merchants can use this data to make better decisions for their customers.
The best enterprise e-commerce solution offers a way to conduct personalized marketing approaches with AI. Each marketing campaign targets each customer differently based on their preferences and history.
E-commerce platforms help companies reach a wider range of new customers than they already do.
Large enterprises can benefit from increased capacity to handle high traffic volumes. So can security threats, listed product offerings and storage capacity.
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Companies can customize their e-commerce solution to look like their global brand.
Enterprise e-commerce platforms are not the only element of business operations. Your best enterprise e-commerce software can seamlessly integrate with other software used in the business.
Many enterprise e-commerce platforms are popping up to get a share of the market. However, few survive, and those that can help their customers achieve their business goals. To this end, we have compiled a list of 7 best enterprise e-commerce platforms below to help you.
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Shopify is a more popular choice in part for its accessibility and nice functionality. It's a great option for eCommerce sites that want an out-of-the-box solution that doesn't require extensive customization or programming knowledge.
Shopify covers security protection, bandwidth and code that won't bend under the pressure of thousands of customers per minute. For those who want to do dropshipping, this platform is a better choice for creating a store.
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BigCommerce is explicitly created to support large enterprises. It is a cloud-based enterprise e-commerce system that supports large enterprises in their B2B and B2C operations. It also offers features that make it easy to retain customers and turn them into loyal buyers. To create an eCommerce site, this is one of the best solutions to consider.
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Magento Commerce is an open-source, end-to-end encrypted, all-in-one e-commerce solution that makes online shopping easier. It was acquired by Adobe in 2018 and is strongly supported by a large developer community. Moreover, it supports a wide range of enterprise commerce solutions, with access to customization and flexibility based on your budget.
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Sitecore is a world-renowned customer management system. It created the Sitecore Experience Commerce platform that enables large enterprises to deliver immersive, end-to-end online shopping experiences to their customers. It also provides customers with a combined capability to manage marketing tools, content and business needs.
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SAP Customer Experience (formerly SAP Hybris) is one of the best enterprise e-commerce platforms on this list. It offers comprehensive and influential customer relationship and experience management solutions for businesses. With SAP and the range of products under its umbrella, companies can create virtual stores according to their tastes and requirements.
What's more, these offerings cover customer service, sales automation, webmarketing and customer experience on a single platform. It also enables you to automate all stages of the purchasing process and make it seamless. For example, you can benefit from offers such as:
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Salesforce is a global customer relationship management (CRM) platform that fosters a collaborative customer experience. It has since expanded to include Salesforce Commerce Cloud, an enterprise e commerce cms platform. The latter offers numerous functionalities, including:
Companies using Salesforce Commerce Cloud also benefit from the following advantages and disadvantages:
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Oracle Commerce is a leading enterprise commerce platform. It enables the generation of customer-centric data from customer relationship management. It is a great option for e-merchants who want to get into the online business.
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To find the best enterprise platform, you need to consider your budget, business goals, technical requirements and the size of your business. Some platforms offer flexible customizations, while others may require extensive programming and software development experience.
Whether your business needs an enterprise ecommerce platform or not, it is very important to think about it now. This is because it will come in handy when you become a large business that requires an enterprise platform.
Finally, do you have an idea of the marketing strategy you need to adopt to get your company's sales off the ground? If not, Minea is the tool for you. It helps you find all your competitors' strategies, so you can pinpoint the best formula. What's more, it helps you make the best decisions for your business. To discover all these features, you can start using Minea free of charge for as little as $0 per month.
Below is a list of the best e-commerce sites for businesses.
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