Generate 3x more turnover with emails

Today, let's see together how to generate 3 times more income thanks to E-mailing!

This Thursday, May 26th, we had the pleasure to welcome Florian Beaumont on our Discord. During this masterclass, the founder of Ragnar E-mail, shared his expertise and his precious advice.

Let's look at the highlights of this presentation!

Why is e-mailing so important?

#1 VARY YOUR CASH FLOW

To begin with, Florian listed the five fundamental reasons, not to be neglected, to start e-mailing:

• Increase your sales by +20% to +40%.
• Have a ROAS between x5 and x40, or even more.
• Accompany your contacts from start to finish.
• Build customer loyalty.
• E-mailing can account for 50% of your gross margin.

So, convinced? Not yet?

So let us explain how it works.

How to organise your marketing actions?

#2 THE PERFECT STRATEGY TO ADOPT

And we told you that the three steps Acquisition - Conversion - Retention are all equally important. However, there is a precise order to respect:

• Acquisition: This is the time to capture highly qualified e-mail addresses. This can be achieved through CTAs, pop-ups, and purchases.
• Conversion: This involves converting incoming contacts through automatic e-mail/SMS sequences and newsletters.
• Loyalty: Then comes the time to retain a large number of customers. This is done through post-purchase sequences, newsletters, and commercial events (Black Friday, Cyber Monday etc).

What are the steps to follow?

#3 HOW TO IMPLEMENT THIS STRATEGY?

After having established the objectives to be reached, our expert explained the different steps to take in order to take action!

Email sequences :

• Abandoned baskets.
• Post-purchase.
• Pop-up.
• Cart abandonment.
• Replenishment.
• Restocking of consumables.

SMS sequences :

• Tracking of packages.
• Abandoned baskets.

Newsletters :

• 1 newsletter / week.
• Alternate between sales emails and content emails.
• Send out several newsletters at trade events.

Now you have the keys to increase your income through e-mailing.

But before leaving, we thought it would be interesting to share with you one of the questions asked during the frequently asked questions.

How do I get out of the junk folder?

Attention should be paid to :

• Limit the frequency of emails and only to active people.
• The weight of the email (1/2 links and photos).
• The content should be short, qualitative and relevant to your target audience.
• Avoid commercial words.
• Repetition should be avoided.