Creating a dropshipping site: what are your options?

After proving itself in the United States and Canada, dropshipping has been gaining ground in France and in many European countries for a few years now. It is therefore only natural that you should want to get involved. However, you need to know all the options available to you to create your dropshipping website. 

Buy a dropshipping site that is already operational 

The first option is not, strictly speaking, to create a dropshipping site. Rather, it's a matter of launching your dropshipping business in 2021 by buying a site that already has a catalog and is already offering products with a good keyword base. So, instead of waiting for the A to Z creation of your dropshipping site to be completed, you'll already benefit from, among other things: 

• A beautiful shop window
• A layout
• A homepage 
• Of various contents

The site you are going to buy will already guarantee you a certain turnover and already has a fairly high level of notoriety. So you are not even starting your business and you already have a loyal customer base. Furthermore, you only need to go through Google Analytics to find out if the site you are interested in is among the best dropshipping sites on the search engine. If it is not, you will only have to work on the referencing, instead of waiting for a professional to create your site. 

And the best part is that you don't have to invest in training to master all the issues of e-commerce, because the seller is ready to take care of that training. 

• Minuses of buying from existing dropshipping sites

Despite its many advantages, buying a site that is already operational also has its disadvantages. These include the price, which may still be significant if the site you are interested in already guarantees a high level of turnover. There is also the risk of inheriting the ageing technology of a given site. This inevitably means that you will have to spend extra money to bring everything up to date. The final disadvantage is the possible difficulty for your accompanying web agency to take over the site's code, which could result in an increase in its rates. 

• So who is this option for? 

Do you have solid experience in managing a dropshipping site, and would you like to become self-employed in this field? Acquiring an existing site will be more beneficial for you. However, this doesn't mean that novices can't take up this option. All they need is the support of an e-commerce expert. But where can you find such a site to buy? There are several marketplaces. There's also nothing to stop you asking around on specialized forums, or contacting site owners directly.  

Create a dropshipping website yourself or have it created by a professional

Knowing that an existing dropshipping site will require a larger budget on your part, two more affordable solutions should also be brought to your attention. The first is to create your own legal dropshipping site, and the second is to hire a professional. 

• Control the cost by choosing to create your own dropshipping site

There are several tools that give you the possibility to have your dropshipping site free or for a very low price. The Prestashop CMS is one of them. It allows you to create and customise a site in just a few hours. There is also the SEO platform Shopify, which even allows you to customise your site yourself. The price of your design will depend solely on you and your needs and will really be within your means. Factors that can influence this include the theme you choose and the modules you need for customisation. 

To make the creation of your website easier, you can subscribe to a web training course that will give you the necessary basics to carry out such a project. Note however that this solution will be most suitable for you if you already know how to manage a dropshipping site and if you know a few suppliers who can offer quality products and services. You will also need to have a sufficient budget to call in a professional if you run into technical problems. 

• Why use a professional to create a dropshipping site? 

Are you new to the world of Internet development? Consider entrusting the creation of your dropshipping site to a professional. They're the best qualified to carry out such a project, thanks to their excellent mastery of graphic design, hosting and content management. He'll also be able to give you valuable advice on the choice of customizable modules.

Because we are talking about using a professional here, it is necessary to have a larger budget than with the previous option of creating your dropshipping site yourself. But with this option, you will be safe from mistakes that can jeopardise the success of your project. Furthermore, you give yourself enough time to find the right suppliers to start your business. 

Create your own dropshipping site: why not buy a turnkey dropshipping site? 

The last option available to you for creating your site if you want to launch your dropshipping business is to purchase a turnkey site. This involves contacting an agency willing to sell you a brand-new site on which product catalogs have already been put online. The difference with the first option is that the site has not yet been launched. You won't have to deal with the time-consuming task of finding suppliers. As the site has already been created, you won't need any specific technical skills. It's also worth noting that many of the agencies offering this option provide training to help you master the use of the site. They are even prepared to take care of follow-up and after-sales service for a period of between 3 and 6 months. 

There are a number of disadvantages to this option, such as the need to deal with the suppliers included in the package. These are in fact partners with the agency with which you are negotiating. In addition, as the site has not yet been referenced, you will need to set aside a sufficient budget to ensure its visibility in order to generate your first sales. 

Conclusion

Now you are aware of the options available to you for the creation of your dropshipping site. It's up to you to find the one that suits you best according to your needs and profile. If you want to get started in this field, you can always ask for a recommendation from a professional like Minea.

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