How to choose the right influencer?
To find the right dropshipping influencer to ensure your business performs well, there are a few key points to consider. You should know that it is very easy to find an influencer as more and more people are turning to this activity. The most difficult thing is to make the right choice. Nevertheless, with the following guidelines, you should have no trouble finding one.
Some tips for identifying the right influencer
So, with the number ofinfluencers emerging day by day in social networks, it becomes really difficult to sort out. The first mistake to avoid is subjectivity when making a choice. Above all, don't think that the number of fans is enough to make the right choice. Indeed, it is also very important to consider the quantity. For this, two points should be taken into account.
Choosing an influencer that suits your shop's image
Even if it's dropshipping, you obviously have a brand or business to promote. So when choosing an influencer, make sure that they are perfectly consistent with your brand. By this we mean that their personality should be in line with your values. Moreover, this is logical since it is impossible to get results if you choose an influencer who does not share the same values as your company.
To know that an influencer has the right personality for your needs, you can use an influencer marketing platform. These are tools that allow you to benefit from many advantages:
- They provide access to the entire influencer market and allow for comparisons.
- The data that these tools collect and analyse sends you to the topics that influencers are posting.
- They are equipped with technology that will lead you to personalities you didn't even expect. But they are really interesting.
Make a choice based on the influencer's community
The purpose of a dropshipping influencer, whether in or out of online commerce, is to be a lever for digital communication. Indeed, you use their audiences. In other words, you also need to analyse their community to see if it is in line with your company's image. For this, you can still rely on a tool like the influencer platform.
During this analysis, the age range, gender, geographical location, etc., can be checked, it is quite possible to have a good accuracy on the information of each influencer's audience in order to be sure that the message will reach the right targets. In addition, the engagement rate of the community should also be taken into consideration. Many fans who are not active will not give the expected results.
Beware of fake influencers in dropshipping
Digital influence, just like online business, is growing steadily. Today, there are also what we call fake influencers. There are some on social networks, whether it is a dropshipping influencer on Instagram, Facebook, Twitter or other networks. Most of the scammers are found on Instagram due to its popularity. Their goal is to have partnerships with a company or brands. The scam lies in the fact that you can buy followers that do not exist, but are simply robots. These scammers mostly take advantage of the lack of knowledge of advertisers to make their move.