Shopify Reviews: Pros, Cons & Features

Shopify is one of the world's top e-commerce platforms, which has been growing rapidly since its inception in 2004. Moreover, it offers users unmatched features while maintaining a smooth and user-friendly experience. So, if you're considering setting up a store on this e-commerce platform in 2023, we've written this Shopify reviews guide to give you an in-depth look at these features.

Feel like learning more about Shopify? Let's dive into the Shopify review!

What is Shopify? 

Shopify is a SaaS e-commerce solution that includes everything you need to create an e-commerce store. Instead of having to find a hosting company and deal with technical issues, you just go to the main website, create an account and you're done. With Shopify, you can launch your store without having too many technical skills.

Moreover, no matter how big or small your business is, Shopify is always an option to consider. Its scalability is one of the factors that help build trust and reputation among users. With an incredible number of add-ons and built-in features, the e-commerce platform guarantees the utmost satisfaction even for large stores.

Advantages and disadvantages of Shopify

Before we get into the detailed review of Shopify, let's take a quick look at the pros and cons of Shopify.


Shopify reviews: ease of use of Shopify

When it comes to usability, Shopify is easier to use than other hosted eCommerce sites such as Wix and BigCommerce. It is designed for everyone, especially beginner e-merchants, to start their e-commerce business efficiently. To date, nearly 4,000,000 customers worldwide have trusted Shopify.

Most other open source ecommerce sites require many steps, such as purchasing a host and downloading source code. Shopify, on the other hand, makes it easy to create an online store. And it's not even an exaggeration to say that your store can be up and running in minutes.

If you want to check out the usability of Shopify, you cantry itfor free right now. You can easily create a Shopify store in a few simple steps. To do so, you need to provide your email address, a password for your account and the name of your store, and then Shopify will guide you to the first steps of configuration.

Shopify Themes

When it comes to merchant website templates, Shopify is one of the leading platforms to provide the best paid and free themes. Designed with performance in mind, all Shopify themes are super-fast while maintaining stunning and elegant visuals.

If you are on a tight budget or simply not ready to invest, feel free to choose from over 10 free Shopify themes. This is because these theme templates are minimal, easy to use and can help you save money when launching your sales site.

If you're not sure how to choose the right theme for you, Shopify also allows you to test its templates without time limit. Specifically, all you have to do is launch the Shopify free trial and choose a theme from the Shopify theme store.

That said, we always recommend you to upgrade to a well-designed paid theme later when your business is generating a decent income. The price may be a bit higher for new businesses, but it's not that high if you consider it as a one-time payment. Also, paid themes are designed by UI professionals. Check out some examples of Shopify themes below: 


 Shopify reviews : Shopify pricing

You can try Shopify without spending a dime before deciding to provide payment information such as your credit card details. In fact, if you want to create an eCommerce site, the platform offers a free 3-day trial with full access to its features.

Compared to other platforms, Shopify's pricing plans seem rather expensive. However, they are quite cost-effective once your business has reached its growth potential with Shopify's powerful eCommerce tools. The SaaS eCommerce platform offers you 3 plans with monthly fees.

Shopify Basic Package 

For $36 per month, you get all the basic ecommerce features to develop your ecommerce store. If you're just starting your business or just want to create a simple online storefront for your existing physical store, this option is appropriate.

Shopify Reviews : Shopify Map

The"Shopify" package costs $105 and includes everything you need for a growing business. By paying this amount, you get additional benefits, such as higher quality reports and reduced fees for third-party transactions and credit card rates.

Advanced Shopify 

The"Advanced Shopify" plan costs $399 per month and comes with the most advanced features. In fact, this plan makes the process of running a large e-commerce business easier. You will get all the best features of the previous two plans as well as exclusive benefits such as: 

  • Customized reports,
  • Lowest fees (third party transaction, shipping and credit card rates),
  • Calculation of taxes and duties at the payment stage.

Shopify reviews: other packages 

Apart from the main pricing plans, Shopify helps you save a lot of time and money selling online with Shopify Starter. This is because this plan allows you to effortlessly distribute your products/services without having to create a full e-commerce site. It only costs you $5 per month. Shopify also offers an advanced ecommerce solution for enterprise level businesses called Shopify Plus.

Shopify e-commerce tools and sales features

Check out Shopify' s e-commerce reviews below: 

Shopify Application Store

Shopify comes with the best ecommerce app store in the market. Thus, it offers an impressive collection of over 6000 plugins with the best reviews from Shopify customers. On top of that, this ecommerce platform has carefully evaluated each app to ensure its seamless operation without slowing down your store speed.

While Shopify has already included most of the features to meet basic needs, the App Store breaks all the boundaries of what you can do with your website. Plus, the Shopify team does a great job of helping you navigate the massive store by allowing you to browse by categories or collections. 

Apart from that, you can browse the App Store to discover more tools of : 

  • Marketing,
  • Order management,
  • Content management
  • Store design, 
  • Inventory management, etc. 

Some applications allow you to connect to social media platforms. This way, you can further promote your business and increase traffic to your own site.

Shopify Inventory Management

Shopify allows you to manually add products or import them using CSV files. It is also possible to import customers, orders and other data elements. Adding products is extremely easy. Just click on"Products" directly in the main dashboard and you will be redirected to the page where you can manage your product catalog.

If you don't have one, Shopify will display a big button in the middle to add one. For example, you can list all of your product information like:

  • Titles,
  • Descriptions,
  • Featured images,
  • Videos, etc. 

In addition, SKU and quantity tracking features help you efficiently manage your inventory and automatically mark out-of-stock products.

Shopify Reviews: Multichannel and Omnichannel

Are you looking for an excellent e-commerce solution where you can take advantage of multichannel and omnichannel to increase your sales? Well, Shopify is definitely the right choice for you. In fact, it offers merchants a total of 8 sales channels, including Facebook, Instagram, Amazon. 

By connecting each sales channel to Shopify, you can easily monitor all your products, orders, and customers in one place. If what you need isn't listed, you can always look for a third-party integration in the Shopify App Store.

Shopify POS

What is Shopify POS? It is a place where customers can purchase products or services. Transactions can be made in person or online, and receipts are printed or sent electronically.

Shopify POS is an app available for iOS and Android devices. It allows you to conduct transactions in a physical store, market or any other temporary location. You can also:

  • Search for products,
  • Process orders,
  • To accept payments, 
  • Read credit cards,
  • Generate receipts and control everything from an iPad or mobile device.

Currently, you have a choice of 2 Shopify POS subscription plans. You can choose from Shopify POS Lite and Shopify POS Pro, with a unique feature set.

Shopify reviews: marketplace integration

In addition to social media and point of sale, Shopify also allows merchants to connect to some of the best platforms and marketplaces in the world. For example, you have Amazon or Handshake which are officially (available in the US).

Shopify and Amazon integration 

Learn more about the benefits of Shopify's integration with Amazon below:

  • Link Shopify to your existing Amazon listings or create a new listing on your Amazon store.
  • Link your existing Amazon listings to your Shopify admin interface.
  • Manage everything from your Shopify admin panel.
  • Wholesale channel (only available for Shopify Plus)
  • Create a separate, password-protected storefront for wholesale.
  • Add wholesale-only products that are only available in your wholesale store.
  • Manage everything from your Shopify admin panel.

Note that you can always integrate your Shopify store with other marketplaces by using an extension or a third-party developer.

Shopify payment and shipping

Shopify offers over 100 payment methods (probably more than any other platform). You have the most popular names such as Stripe, 2Checkout, PayPal or Authorize. This is good news, but Shopify will charge you a transaction fee (2.5% to 0.5% depending on your package) unless you use their own payment system "Shopify Payment". 

If you wish to accept payments in multiple currencies, you must use Shopify Payments. The system will automatically convert the price according to the current exchange rates. If you are targeting foreign customers and Shopify Payments is available in your country, it is highly recommended to use it. By using Shopify Payments, you can also take advantage of the expedited payment feature, Shop Pay.

Shopify Reports and Analytics

Shopify offers a decent range of reporting tools, which can be upgraded with higher plans.

Basic Shopify 

The Basic plan gives you real-time insight into your Shopify store's analytics, such as revenue, consumer preferences, and more. Additional upgrades also include detailed sales and customer reports.

Advanced Shopify or Shopify Plus 

With this plan, you can benefit from Google Analytics integration. Indeed, by connecting your store to a Google Analytics account, you will get a suitable and flexible combination, where you will find almost everything you need.

The new functionality is designed to support multi-channel businesses. It allows you to have an overview of critical metrics for all your stores in one central location. This way you can easily monitor the health of your business and get a complete picture of what is going on.

Shopify Reviews: Internationalization of Shopify

Shopify is a prime candidate if your priority is cross-border sales to reach customers around the world. It allows your store to connect to different sales channels, enable multiple languages, multiple currencies and location-based tax settings to create a localized shopping experience for your visitors.


The Shopify multi-language feature allows you to create separate URLs for your original content with a different language. When customers access a translated URL, your website automatically displays the translated version. After that, your customer can view the product, create an order, checkout and receive notifications in their local language. The number of languages available depends on your current Shopify package:



Shopify offers the ability to sell with multiple currencies. This feature allows your customers to see prices in their local currency, pay with that currency at checkout and receive refunds in that same currency. The conversion rate is set by default based on the real-time exchange rate. 

If you want to change the currency, you can manually set a fixed rate for each currency. However, note that this option is only available for sales made via Shopify Payments. Orders placed via Paypal or other third-party payment providers will be processed in your store's currency.

Shopify Notice: Tax Parameters

Tax is also a barrier when you want to sell internationally. Luckily, Shopify has it covered for your business. Many countries charge taxes based on the destination of an order. Therefore, you can configure these rates manually.

Shopify Sales Tax

Sometimes website owners may need to charge taxes for specific types of products. However, tax laws are flexible and can vary depending on your country and region, which can make it difficult. Fortunately, Shopify offers a solution by performing an automatic sales tax calculation. 

You can also set up tax exemptions to meet specific tax laws and situations. However, it's important to note that Shopify will not help you file or remit your sales taxes. You may need to register with your local or federal tax authority to handle this yourself.

Shopify abandoned cart recovery

This is a handy feature built into all packages by default. Instead of using an app, simply go to the"Orders" section of your Shopify admin interface, then click on"Abandoned Payments" to manage abandoned carts. You can then see the payment events for abandoned orders.
Shopify records all payment events in the abandoned order history when a customer fails to pay for their cart. You can get information about the payment failure if your customers contact you for help with payment details.

Using Shopify, you can also benefit from a feature that allows you to understand the reasons why carts are not paid by looking at similarities. Additionally, you have the ability to send emails with payment links to your customers to remind them to complete their purchase, either manually or automatically. This feature is especially useful for recovering abandoned carts.
Wondering how this works for you? Shopify even allows you to evaluate the effectiveness of cart recovery through email reports. Access the Marketing section of the "your admin" dashboard and you'll be able to see completed orders via reminder emails.

Shopify Global Reviews 

Overall score: 4.6

Starting price : $27

Transaction fees: 0% - 2%.

Free plan or free trial: 14-day free trial

Abandoned basket recovery:

Professional Report:

Shopify Security

When it comes to security, apparently, there is less to worry about when you opt for a hosted e-commerce solution. Therefore, you don't even have to do anything, Shopify takes care of all the tasks regarding security in the background.

With SSL certificates for every Shopify site, all data transferred between you and your customers is encrypted. This helps increase reliability, as sensitive information such as credit card details are completely secure. 

Moreover, Shopify is also PCI compliant, which means that it follows security standards for processing credit and debit card details. In addition, this platform also allows users to use the Shopify cookie policy generator on their sites.


In this Shopify review, we have clarified all the pros and cons of Shopify, the new features of Shopify 2023 and selling on Shopify is worth it. Hopefully, this article has successfully cleared all your doubts about Shopify. In fact, it is a great alternative to other big names like BigCommerce, WooCommerce, and Magento. 

You can create a sales site easily with Shopify, as it is a very flexible platform with a large app store, reasonable pricing plans and an impressive range of built-in features. Get started now and enjoy 3 months at $1.

If you already have a store and want to increase your sales very quickly, we recommend Minea. It's a comprehensive tool that can help you find a winning product and implement a very effective sales strategy. Want to know more about Minea? Discover now what you can do with this famous tool.

Frequently asked questions 

Is it worth it to get into Shopify?

The decision to get into Shopify depends on several factors, such as your business goals, budget, and website development skills.

Can I trust Shopify?

Shopify is a world-renowned company that is used by over a million merchants worldwide. It is known for its reliability, security and exceptional customer service. In terms of security, Shopify uses advanced technologies to protect its customers' data, including PCI DSS (Payment Card Industry Data Security Standard) compliance.

What are the drawbacks of Shopify?

  • Requires additional transaction fees
  • Limited selection of free Shopify themes
  • Limited customization function
  • Adding additional functions can be complicated
  • Some reports are only available on the higher rate plans
  • Basic blog features
  • No email hosting
  • Requires Shopify Payments or Shopify Markets 
  • Phone support is available in some languages 

Is Shopify good for beginners?

Shopify is a user-friendly e-commerce platform that can be used by beginners without any technical knowledge of development. It offers intuitive tools that make it easy to create a professional online store.

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