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The Ultimate Guide to Finding the Right Audience for Facebook Dropshipping Ads with Minea Ad Spy Tool

Contents

Facebook is one of the biggest media outlets in terms of audience, making it a prime target for dropshippers. Their main objective with the Facebook social network is advertising and marketing. This has taken on such importance on the social network and for anyone running a dropshipping business, that a special section is dedicated to it. This special section is made up of the abbreviation "Ad" and sometimes "Ads" followed by the name of the social network. Indeed, "Ad" or "Ads" means advertising, and therefore the promotion of a product. By extension, this abbreviation encompasses any marketing strategy aimed at promoting a product. 

However, Facebook's advertising strategies are complex and require a specific program. This is where the Minea spy tool comes in. In fact, winning products have criteria that can be identified with an excellent tool like Ads Spy Tool. By combining the Minea platform with your advertising campaign, you'll be able to understand your target audience. What's more, you'll be able to identify your ideal type of customer profile and create their Facebook advertising account. 

What's more, the Minea spy tool lets you manage your audience research, find a visual product and create your Facebook ad campaign. Finally, you'll be able to analyze, launch, optimize and understand Facebook ad targeting and its advanced strategies.

Understanding your target audience

Understanding your target audience is a key factor in online sales, and especially in dropshipping through advertising campaigns. That's where Minea comes in, helping you find your best niche on Facebook. They do this by analyzing your existing audience data and segmenting your audience by geographic location. Here's how Minea does it:

  • Gives you a diagnosis of your dropshipping store in terms of customers and product consumption,
  • Track your target audience with our tools and artificial intelligence,
  • Allows you to offer several products to the same audience,
  • Also detects your competitors' products to discover external tastes,
  • Includes GPS tools to determine your ideal customer base and partition it into your niche.

You'll then have a clear idea of your ideal customer profile by region via your Facebook audience.

Identify your ideal customer profile

Facebook adspy Minea

This is the strong point of theMinea AD Spy tool, because it's a bit like finding the ideal suppliers for a dropshipping product. The Minea spy tool follows the same path with the target audience. With Minea, you have:

  • Refined searches for consumers of your products,
  • A deduction of these consumers from the database of your target audience,
  • A list of answers to questions raised by your audience about your target product,
  • A filter of responses and potential customers to select the best according to product, region, age, etc.

What makes the Minea spy tool so special is its vast database for sequencing the ideal customer. But these first two steps only set the scene and prepare you for the practical work. Indeed, they give you a foundation, but first you need an advertising account before you can think about any marketing strategy.

Create your Facebook advertising account

Create your Facebook advertising account

Creating your Facebook advertising account is the first practical step in your marketing strategy. It's the foundation on which your Facebook strategy will be built. It involves several steps:

  • Create a Facebook page,
  • Create a professional Facebook account,
  • Control account as manager.

But since advertising on Facebook is based on advertising images and advertising videos, you'll have to go through two more steps before you have an active advertising account.

Facebook Pixel

Facebook Pixel
  • The Facebook pixel lets you incorporate visual elements into your Shopify store that are clean enough for advertising (video ads, image ads).
  • What's more, this tool enables Facebook to take control of your ads and convert them so that they are displayed uniformly across the network.
  • Your Facebook page, which you manage as Facebook Business Manager, finally has the tools it needs to get started.

The next step is to connect your Facebook account to the Minea tool to ensure the success of your Facebook ads.

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Connect your Facebook account to Minea

Pricing Minea

Simply log on to the Minea platform and type in the Minea AdSpy spy tool. But first, you need to know that the platform offers three tariffs made up of different offers.

Basic rate

  • Price: £49/month,
  • Financial benefit: 10,000 credits awarded in one month, enabling you to update or purchase your store or successful Facebook ads,
  • Community advantage: With Minea AdSpy, you have access not only to Facebook, but also to Pinterest, Instagram and Snapchat.

These two advantages will make you feel that you've maximized your initial investment and much more. What's more, you won't have to repeat the same ad, which delays an advertising campaign.
It will only take you a few clicks to replicate your successful Facebook ad on Pinterest, then on Instagram and Snapchat. Here are the advantages of choosing the Minea spy tool.

Premium rate

This is the top level, so the range of services is broader, but includes:

  • Price: £99/month,
  • Internal benefit: Access to all Minea AdSpy features,
  • Financial benefit: The tool grants you 100,000 credits in one month to upgrade outside the platform and take advantage of the best boosts,
  • Community benefit: In addition to the basic package, you get TikTok Ads Spy,
  • Hardware advantage: At this price, Minea AdSpy Tool gives you control over several tools for analyzing influencer marketing.

This package is much better than the previous one and, in many ways, really gets your marketing campaign off the ground.

Business offer

It's the ultimate offer for marketing and advertising campaigns on Minea. It's the ultimate in dropshipping, especially for business people. It's also suitable for dropshipping beginners, enabling greater growth in profits and visibility. However, the budget is high, and it's not advisable to sign up if you don't yet have a good foothold in your online store. This offer includes:

  • Price: $399/month,
  • Internal benefit: You are entitled to financial advantages linked to 200 free slots per day and the unlocking of Minea's Sales Tracker,
  • Financial benefit: With this offer, you get 150,000 credits for your dropshipping store and your Facebook advertising campaign,
  • Sales benefit: Your target audience will be delighted, because you'll be one step ahead of the rest, thanks to the Sales Tracker, which analyzes your competitors' sales in real time for 100,000 competing products.
  • Service advantage: This offer is entirely driven by Minea's AI for all advertising campaigns. This puts you at the pinnacle of competitive information management.

Once you've chosen your offer, it's time to build your Facebook Ads online store. This starts with audience research!

Manage your audience search

This step involves writing down your aspirations and a few typical questions. This will help you identify your needs and all the necessary information about your target audience.

Audience research questions

In general, four questions will help you identify your target audience:

  • What are their weaknesses and challenges?

For example, your potential customers may be people who don't log on until late in the day. We can then identify their weaknesses and adapt our strategies accordingly. They may also not read visuals longer than a certain length, which is a weakness.
As for their challenges, this can be summed up as what they need to overcome to meet the needs of their community. If you can answer this question, you'll gradually get to know your community better.

  • What are their objectives and motivations?

An audience's goals and motivations are like their guidelines, and knowing them helps you stake out their territory. Once you know why they're on social networks, you'll know how to offer them a product they'll appreciate. If not, you'll discover their needs or desires for useful products.
The motivation of a group of people is also an indicator of which product will be useful to which sample. In this case, it's more a matter of asking questions leading to the discovery of necessary products, such as tools.

  • What are their behaviours and habits?

This question corroborates the audience's needs and desires, revealing their tastes. Sometimes, this response category is available on your dashboard of successful Facebook ads.

  • What are their figures and characteristics?

Discovering audience figures and characteristics, such as age and gender, is a crucial step in developing the ideal product. In this case, this information is provided specifically by tools like Minea Ad Spy Tool or their audience trackers.

Implement audience research

Tiktok adspy Minea

In practice, these questions need to be addressed using the various tools available to you under Minea Ad Spy Tool pricing. The platform collects information to establish your audience for Facebook ads.
Minea Ad Spy Tool relies on certain key information to implement your actual audience. Here's what it's based on:

  • Language and country of membership,
  • The e-commerce platforms they are in contact with,
  • Their number of downloads and views,
  • Social engagement (all traces of identity left by the audience on social networks),
  • The name of the preferred domain and the keyword that frames the community,
  • Etc.
    After this step, you're well on your way to creating a successful Facebook ad campaign using Minea Ad Spy Tool. It also prepares you for the next step, which is to find a visual product for your ad campaign. This visual product takes the form of an image or video ad.

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Find a visual product

This is the next step after setting up on Facebook Ads as an advertiser. It involves finding a visual product and publishing it. At this stage, Minea Ad Spy Tool steps in to pool the information gathered from your actual audience.

It's important to note that after analyzing the data and information provided, the Minea tool takes care of creating professional visuals, whether they come from the customer's own advertising campaign or from a supplier.
The first step is to make the visual short, i.e. 30 seconds, then edit it so that it's unique on the Web. Under no circumstances should the visual closely resemble that of a competing product or dropshipping supplier.

Minea will offer third-generation editors specialized in the production of advertising visuals. These are immediately compatible with social networks such as Facebook, Instagram, TikTok, Snapchat, etc.
Once the visual has been created, your product will be integrated into a Facebook advertising campaign. However, this step also requires a few specific details to be handled by a Facebook advertising manager.

Create your Facebook advertising campaign

Create your Facebook advertising campaign

The Facebook advertising campaign is a whole that takes place over a period of time, requiring commitment and budget. To begin with, you should know that finding your real audience still doesn't guarantee the right path for your campaign.
You need to choose a real objective and stick to it, but also opt for a budget covering the period of execution of the advertising campaign.

Choosing the right objective for your Facebook ad

In reality, the advertising you set up should be aimed at generating profits and showcasing your online store. This means that your advertising will highlight your Facebook page, your online store or your e-commerce business.
Ideally, you're talking about setting up a Facebook advertising campaign that will lead to an increase in traffic. However, here are a few elements of your platform's traffic that it would be preferable to reach:

  • Call-to-click: This involves two parameters: the meta-description and the visual rendering. This is visible via the dashboard you'll see as a Facebook ad account manager.
  • Bounce rate: These are users who only clicked on the product link and took more than 5 seconds to view it.
  • Reviews and comments: The traffic generated by your visual product can be seen in the reviews left under its post. This ranges from positive to negative reviews, from comments on video information to calls to purchase.
    In addition to traffic, you have conversions and their rate, as well as brand awareness. These three markers of an advertising campaign need to be in place to highlight the real objective of your Facebook advertising.

Indeed, conversions are the transformations of an advertiser's expectations after a user has performed an action. However, it should be remembered that conversions are only achieved if the expectation is met.
So you'll need to define the number of prospects you hope to convert into customers, or the number of new subscribers after the visual. But you'll also need to rely on the brand awareness in your visual to achieve this goal.
In fact, Minea Ad Spy Tool will provide you with details of competitors' influencer traffic, and therefore of your product. This will be integrated into the well-thought-out process of your advertising campaign.

Set a budget and timetable for your Facebook advertising campaign

The next step in your Facebook advertising campaign is to plan a budget to cover the various expenses. Mainly those related to Minea's rates, boosting, and the like. Creating an ad requires resources, especially when it's managed by an advertising manager.

However, a budget may or may not be enough, as long as all the above-mentioned expenses are taken into account. In the same sense, it's important to know that the success of an image, video or Pixel Facebook ad depends on its limitations.

A product succeeds in arousing interest because it appears and has an expiry date. What's more, an advertising campaign with no time limit is doomed to failure and is a financial drain.
For this reason, it's imperative to define a budget that takes into account only the strict minimum of expenditure. It's also imperative to set a start and end date for any Facebook advertising campaign.

Understanding Facebook ad targeting

Essential for a Facebook ad manager or as part of a Facebook advertising campaign, targeting includes:

  • Audience personalization,
  • Similar ratings,
  • Recording of the hearing,
  • Hyper-local targeting,
  • Targeting by life event.
    In reality, your audience needs to undergo a few modifications carried out by Facebook Ads for your ad to reach its target.

Personalized audience

The social network opens up a boulevard for your advertising with a personalized audience. This audience is carefully selected because it has shown trends for your product. The next step would be to collect their e-mails so that you can also advertise by e-mail.

Similar audiences

It's possible that the customers in your audience or target group have almost the same characteristics as others. Minea's advertising tool encourages you to integrate them into your audience, as they share the same characteristics and tastes. This broadens your target audience and saves you time and money.

Register your audience

It's important to remember that a Facebook page is managed for life, and a community is maintained in the same way as an organization. With this in mind, once you have an audience for your advertising campaign, it's a good idea to save its data.
This same audience can then be used for other advertising campaigns or word-of-mouth marketing. In any case, it's essential to keep in touch with your Facebook Ads audience.

Hyper-localized targeting

Facebook ad targeting also lets you target a specific geographic area containing consumers with similar characteristics. These customers can be visualized on a map, and the geographic area can be expanded for better prospecting.
In this case, Minea offers a similar, but more powerful service, available with the Premium offer. However, it is advisable not to extend the coverage area too much, or you risk being overwhelmed by superfluous information.

Targeting current events

To ensure that your audience is large and able to consume your products at all times, we recommend targeting current events. These are events such as festivities where various products and advertisements are likely to be circulating.
Here again, Minea comes into play with a database. The platform offers prospects by country and age group for daily events. You're sure to have an audience for your Facebook ads.

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Advanced strategies and Facebook ad targeting

Advanced strategies and Facebook ad targeting

As a Facebook ad manager, you'll have to create sophisticated ads, even with Facebook Pixel. Facebook users also have specific habits that are important to understand and categorize.
For example, some Facebook users connect via Wi-Fi, a parameter that can also be used to build an audience. This is a restricted audience, but one that is more receptive to video advertising.

Users who watch a certain proportion of videos on the Internet are also a target that Facebook Ads filters out. They'll be useful if you want to launch a massive campaign or reach a certain number of views.
Once you've targeted these users, you're guaranteed to reach the ideal audience for your Facebook ads. However, there are still a few steps to take before you can launch a successful Facebook advertising campaign.

Launching and analyzing your Facebook ad

This step takes place in the Facebook ads management tab. It allows you to launch your ad, then analyze it, i.e. monitor it at regular intervals.
To do this, simply go to Facebook Ads Manager and apply all the theory mentioned above. All that's left to do is create a new ad campaign, choose the ad objectives, target the audience and make the whole thing attractive.

Once the campaign has been launched, you can consult Minea's ad spy tool to see how effective your campaign has been.
This tool allows you to track information about your advertising campaign or business account. The next step is to take a close look at the progress of your advertising in your dropshipping store. This is reflected in the statistics of the Meta Business suite.

It's also important to note that statistics are tools you can use to optimize your advertising campaign with your target audience. As a Facebook ad manager, you'll be able to react to underperforming ads in the face of other events. You'll know your strengths and weaknesses as a strategy for different or similar ads.

Optimize your Facebook advertising

The final step in creating a successful ad is to optimize your Facebook ad with key elements. For ad managers, this is essentially a matter of testing and improvement.

A/B testing for better advertising performance

A/B testing for better advertising performance

As a manager, you need to be able to rely on all aspects of Facebook advertising. First, you'll need to check whether creative or intuitive advertising works. Next, you'll need to test your targeting options and budgeting tools.

At this stage, which allows us to take stock, there's still the A/B tool to optimize everything after the test. Generally speaking, this optimization is carried out using Facebook's automata, which enable more sales and better fluidity.
In addition to this optimization and testing on Facebook, the Minea Ad Spy tool performs a second task for videos, images or relevant information.

Improve your success with Facebook ads

Improve your success with Facebook ads

It's important to understand that ad positioning and success rates only come from developing ads. This means you'll need to develop and use several Minea Ad Spy tool offerings.
Once ad training is complete, or in the event of poor performance, it will be necessary to resort to more aggressive advertising. This alone guarantees more sales, more money and a higher success rate for your ads.
So you've got everything you need to attract traffic and run a successful advertising campaign on Facebook.

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Conclusion

An ad spy tool is very important for advertising campaigns on social networks. First, its role is to search and index recent ads, then filter them to extract the best ones.
At this stage, they disassociate the target market of your dropshipping business. They collect and filter the best ads based on reviews. In this way, the filter highlights the latest, most interesting and most popular ads for your dropshipping business.
As for the analysis phase, these tools take care of providing important information to show you how effective your advertising or that of your competitors is. This information generally includes:

  • Estimated duration,
  • The budget,
  • Demographic data,
  • Age range,
  • Etc.
    However, the Minea Ad Spy tool has a number of special features that make ad placement safer. Here are just a few of the tool's qualities:
  • It tells you which publication mode is best suited to your ads (Images, Carousel, Slideshow, Videos),
  • It highlights the winning product through rigorous trend detection and monitoring,
  • It optimizes searches with continuous updates,
  • It spies on your competitors' influencer marketing and provides precise data on their product placement, daily budget and so on.

However, it is advisable not to take the data provided at face value. It's always a good idea to check or read carefully to see if the figures are consistent or seem viable.

In this case, a marketing policy consultant or Facebook ad manager is recommended. But what is universally accepted in the advertising market is that Minea stands out as the best ad spying tool.

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