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Dropshipping: unsaturated markets

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Which online markets are not saturated? What can I sell? How can I find a product that doesn't exist in France? What products are on trend? These are all questions that beset entrepreneurs who want to succeed in dropshipping. Questions that dropshippers have asked themselves to avoid drowning in a niche they've already seen over and over again.  

Beauty: the waterproof eyebrow pen

In 2021, the thick, well-defined eyebrow trend is all the rage. Brow bars are opening in every corner and almost all beauty salons offer semi-permanent eyebrow make-up. Professionals in the field have created techniques that allow thin eyebrows to be modified into a beautiful mass that defines the eyes. But all this is relatively expensive and not everyone can afford to go to a beauty salon. That's where you can step in with your waterproof eyebrow pen. It's a felt-tip pen with a fork-shaped lead that reproduces eyebrow hairs. The result is impressive. The pen is sweatproof and long-lasting. The intense, even colour of the eyebrow is perfectly maintained. These advantages can be used as arguments to build your ad on social networks and break into a dropshipping market that is not yet saturated. 

Fashion: comfortable sandals

Comfort sandals have been judged the winning dropshipping product for summer 2021. These types of platform sandals were an interesting niche when the dropshipping market began to take off. Top-selling in a few countries, these sandals have been selling like hotcakes online. Pleasant to wear, these sandals are easy to put on and take off. Available in three colors, fashionistas couldn't resist their charms. Platform sandals let you style your images with trendy looks. To make them stand out from the crowd, don't hesitate to show off your interest in images or animations. Please note that sizes may not correspond with items of Asian origin. Be sure to check the equivalents and be precise in your descriptions so that your customers can buy them in their sizes. 

Sport: ballerina trainers for women

A winning dropshipping product, women's ballerina sneakers have not yet saturated the dropshipping market. This new concept has captured the hearts of European customers. With straps somewhere between babies and ballerinas, and a sneaker-like sole, ballerina sneakers offer both comfort and femininity. Available in a range of colors, these shoes are perfectly suited to sports, especially walking, as they allow feet to breathe with perfect support. Very easy to put on, wear and care for, ballerina sneakers have everything to appeal to light sports enthusiasts. Dropshippers have been able to source this item at a truly advantageous price, and have been able to generate a substantial sales margin. These types of shoes are also sold by major retailers at over a hundred euros a pair. This is a winning product that has not yet saturated the dropshipping market. 

Well-being: lifting leggings 

Lifting leggings have been on the market for more than a year now and sales have been booming. It is one of the best-selling products in recent times, both in physical shops and online. Its success is due to its ability to lift. Thanks to its honeycomb texture, these lifting leggings conceal cellulite, firm up sagging thighs and shape the buttocks rather dramatically. The leggings have already been the subject of several Tik Tok shows with stunned husbands or boyfriends. According to an analysis of the dropshipping market, the varied colour of these leggings and the matching top have played an important role in the popularity of this product. Offer the leggin lift in cross sell and up sell. To generate positive customer feedback, it is advisable to offer different sizes. 

Accessory: the shock-proof bicycle saddle

A winning product, this high-end accessory represents significant potential for dropshipping. By offering it for sale online, you break into an unsaturated market and can make an interesting profit margin, even if this product is not easy to sell, since it's virtually impossible to assemble its effects online. The best way to market it is to buy a model and film it so that the target audience can really see how it differs from ordinary saddles. Nevertheless, you can highlight some of the advantages of this type of saddle:

  • The softness is the effect of the silicon gel used in its manufacture to ensure the comfort of the cyclist. 
  • The shock absorbing saddle reduces shocks and provides real comfort even over several kilometres. 

Your sales success will be fundamentally based on social selling and customer feedback. 

Conclusion

In order to succeed in dropshipping, it is important to know how to choose your market niche and offer your target customers products that perfectly meet their specific needs. Minea guides entrepreneurs to choose products that do not belong to an already saturated market.

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