With over 1 billion monthly active users, Instagram has established itself as a must-have platform for dropshipping businesses. The platform's visual appeal, combined with its massive and diverse audience, offers a unique opportunity for brands to connect with their potential customers. Instagram ads enable dropshipping stores to present their products in creative and engaging ways, increasing visibility and boosting sales.
Advantages of using Instagram ads for dropshipping
Instagram ads offer several key advantages for dropshipping businesses:
- Precise targeting
Instagram enables detailed targeting based on interests, behaviors, demographics, and more, allowing dropshipping businesses to reach their target audience effectively.
- High commitment
With compelling visual content, Instagram ads often generate higher engagement rates than other platforms.
- Facebook integration
The ability to manage Instagram ads via the Facebook Ads Manager simplifies the process of creating and tracking campaigns.
- Variety of formats
Whether through stories, posts or videos, Instagram offers a variety of advertising formats to captivate audiences.
Getting started with ads on Instagram
Create a professional Instagram account
To fully exploitInstagram's advertising potential, it's essential to have a professional account. Here's a detailed guide to setting it up:
Installation and account creation
Download the Instagram app or go to the Instagram web page and create an account. Choose a username that's representative of your dropshipping brand.
Switching to a professional account
In the settings, choose the option to upgrade to a business account. This unlocks essential features for businesses, such as audience statistics and the ability to run ads.
Make your profile attractive and professional. Include a concise but informative bio , highlighting the uniqueness of your dropshipping store. Don't forget to add a link to your website.
Connect to a Facebook page
Advertising will be created using Meta Business Manager.
As Instagram is a subsidiary of Meta, you need to linkyour Instagram account to a professional Facebook page. This facilitates ad management and performance analysis.
- Open your professional Facebook page.
- Go to the page parameters.
- Click on "Linked accounts".
- Select Instagram and click on "Connect account".
Link your online store to your Instagram account
Integrating your online store with Instagram is a crucial step in facilitating your customers' shopping experience:
Compatible with Instagram Shopping
Make sure your e-commerce platform is compatible with Instagram Shopping. This allows you to tag products directly in your posts and stories.
We recommend using Shopify, the e-commerce platform preferred by dropshippers. Simply install the Instagram application in the platform's app store. Just follow the instructions.
In fact, thanks to our partnership with Shopify, you can use the platform for 90 days for just $1.
Shopping function configuration
In your Instagram settings, activate the Shopping function and connect your product catalog.
After linking your catalog, submit your account for review. Once approved, you'll be able to start using product tags, a powerful conversion tool for dropshipping businesses.
Optimizing your profile for sales
Use your profile to showcase your flagship products. Regularly post high-quality photos and videos of your products, and use stories for promotions or special announcements.