The choice of a platform for starting a Dropshipping activity is often a real headache for professionals. Much more than a simple search engine by default, Google ads is the tool par excellence to make a Dropshipping e-shop known. Many people turn to Google ads to launch their Dropshipping e-commerce. It is a really interesting alternative, nevertheless it requires a well established marketing strategy.
Good strategies to promote an e-shop Dropshipping on google adwords
Even if google ads is known to be the best lever to convert a prospect into a customer, its use in Dropshipping requires the adoption of certain strategies. In order to set up an effective dropshipping advertising To set up an effective and successful dropshipping campaign, you will first have to focus on these different strategies.
- Identification of best sellers
If google ads is your advertising campaign of choice or dropshipping ads. This can be very successful, but to be effective, it is important to analyse them first. This will allow you to identify the best performing and generate sales. Take only the top products and consider optimising their cost per click system. You can use Google analytics to see the conversion rate of each ad.
- Optimisation of Google Shopping product feeds
Running a campaign via Google Shopping is very effective. It is possible to boost your Dropshipping sales thanks to Google Shopping and by optimising your product flow to the maximum. Who doesn't know that a good product flow is a big plus to gain in campaign quality. Just make sure that each product contains all the necessary information. This is the best way to get a good position.
- Segmentation of advertisements
Before committing, each buyer expresses himself with different behaviours. This varies depending on whether they are using a smartphone or a desktop computer. In order to take into account each behaviour and respond to each expectation, it is essential to segment the campaign.
- Google analysis to the rescue
Google Ads is also an excellent and intelligent tool for analysing your product flow in Dropshipping. Used in google ads for dropshipping, this famous tool is quite capable of managing part of your ads for you. The tool is mainly used for small products and Google analytics will optimise it.
- Use of dynamic retargeting
Thanks to dynamic retargeting, all your advertisements will be automatically delivered to the targeted internet users and customers. At the same time, it will also optimise your product flow.
- Targeting of specific ad models
Google Ads is also an excellent marketing tool. To be reliable in Dropshipping, it is wiser to combine it with a natural referencing strategy. This is done by analysing specific keywords. This is a guarantee of success for your campaign. It is important to choose the most relevant keywords. Also, make the best dropshipping ads. It must be clear, precise, simple and effective.