Have you ever tried using Pinterest advertising for your dropshipping shop? If not, you are missing out on endless opportunities to boost your sales. In this article, we will share how to use pinterest advertising in dropshipping. It helps to boost your business growth.
Good reasons to advertise on Pinterest
Often forgotten in the burgeoning golden age of Instagram and TikTok, Pinterest is one of the old social media platforms. It revolves around the idea of scrapbooking inspiration, 'pinning' images that inspire you. If you're in the online business, this is a great platform to advertise on dropshipping.
Pinterest has 335 million monthly users and over $1 billion in revenue, as of the end of 2019. It is the sixth largest social media platform in the world. It used to be third after Instagram and Facebook, but YouTube and Twitter have jumped ahead. Newcomers like TikTok have taken over.
However, one thing that hasn't changed is its reach to female users, namely mums. Over 80% of women worldwide, who are mothers and go online, use Pinterest. In addition, approximately 42% of adult women use Pinterest. With 247 million registered users outside of the US, it's clear that Pinterest is still effective for a very targeted audience. If you're trying to appeal to women, Pinterest is an indispensable tool in her dropshipping ads and branding.