How to use Pinterest ads for your dropshipping shop in 2022?

Have you ever tried using Pinterest advertising for your dropshipping shop? If not, you are missing out on endless opportunities to boost your sales. In this article, we will share how to use pinterest advertising in dropshipping. It helps to boost your business growth.

Good reasons to advertise on Pinterest

Often forgotten in the burgeoning golden age of Instagram and TikTok, Pinterest is one of the old social media platforms. It revolves around the idea of scrapbooking inspiration, 'pinning' images that inspire you. If you're in the online business, this is a great platform to advertise on dropshipping.

Pinterest has 335 million monthly users and over $1 billion in revenue, as of the end of 2019. It is the sixth largest social media platform in the world. It used to be third after Instagram and Facebook, but YouTube and Twitter have jumped ahead. Newcomers like TikTok have taken over.

However, one thing that hasn't changed is its reach to female users, namely mums. Over 80% of women worldwide, who are mothers and go online, use Pinterest. In addition, approximately 42% of adult women use Pinterest. With 247 million registered users outside of the US, it's clear that Pinterest is still effective for a very targeted audience. If you're trying to appeal to women, Pinterest is an indispensable tool in her dropshipping ads and branding.

Types of ads on pinterest in dropshipping

Like those on other platforms, such as Snapchat Ads and Youtube ads, Pinterest's best dropshipping ads depend on your objective. There are three, including awareness, consideration and sales. You can define your ad type from the existing formats.

For your dropshipping, pinterest offers promotional pins, allowing you to promote your brand's items. This is thanks to these easy-to-use image posts. You can also opt for video promotional pins. If still images are no longer your favourite, you can enhance the message and visuals with video ads. This allows you to get more engagement.

As for promotional carousels, you can switch from a single image to several images. They help you create a consistent story or message with this type of promotional message. Promotional app pins are another option. If you have an app for your business or website, you can draw attention to it. This is thanks to a CTA pin on Pinterest.

Methods of creating a campaign on Pinterest

Sometimes you want to run a promotional campaign for the launch of a new item or to expand a campaign from Facebook. However, you need to create a business account on Pinterest, by going to Pinterest Business. Note that, unlike with Facebook, Pinterest Business accounts are completely separate from a personal account. You do not need a personal account to have a business account.

If you're familiar with setting up Facebook ads, the Pinterest process is incredibly similar. Before creating a campaign, using certain tools, such as the Pinterest Adspy, further increases your chances of success). There are only eight steps to getting started:

• The creation of a new advertisement
• Choosing an objective for your campaign
• Inserting the details of your ad group
• Targeting your audience, defining your keywords and interests and optimising user demographics
• Defining your campaign budget and ad schedule
• The choice of the article ("pin") to be promoted
• Checking the name of your pinning message and the destination URL
• Setting up your billing information

Pinterest makes it easy to prepare ads, with this step-by-step advertising guide.

Trends on Pinterest

On Pinterest, it's all about news, trends and attention (and pins). In its fourth quarter report for 2019, the scrapbook-inspired platform published 100 trends it predicted for 2020. Experts noted pets, beauty, open spaces, art and fashion as a few highlights. You'll find ways to formulate your brand message, style guide or design to choose one of them. This is a great opportunity not to be missed, if your business is focused on some of these niches.

For example, your online shop may sell equipment and accessories for hiking or camping. In this case, you can take advantage of the travel trend in a responsible way. From other pages, you can pin articles on topics related to sustainability and camping with a minimal ecological footprint. You can also share how to create fun weekend getaways in nature, for example.

Trends on Pinterest

On Pinterest, it's all about news, trends and attention (and pins). In its fourth quarter report for 2019, the scrapbook-inspired platform published 100 trends it predicted for 2020. Experts noted pets, beauty, open spaces, art and fashion as a few highlights. You'll find ways to formulate your brand message, style guide or design to choose one of them. This is a great opportunity not to be missed, if your business is focused on some of these niches.

For example, your online shop may sell equipment and accessories for hiking or camping. In this case, you can take advantage of the travel trend in a responsible way. From other pages, you can pin articles on topics related to sustainability and camping with a minimal ecological footprint. You can also share how to create fun weekend getaways in nature, for example.