Are you a dropshipper and want to get more visibility? Advertising is the only way to get traffic to your shop, especially digital advertising. After all, this is an exclusively online business. So, for your dropshipping advertising, only run winning ads.
What is online advertising for dropshipping?
This includes all means used to promote a product, brand or service. This can go as far as spying on social networks. Of course, as we are talking about dropshipping advertising, we are talking about actions to promote a product. In this field, there are paid services depending on the advertisement you want to make and the lever you plan to use. There are also free services, especially when you work on social networks.
There are two types of online advertising: "search" advertising, which consists of adding hyperlinks that lead to your page. Display advertising gives you the opportunity to introduce buttons, messages or advertising banners on websites and social networks.
Some examples of tools used for a dropshipping ad
You do have several choices of tools for dropshipping advertising. Let's take Google AdWords as a first example. This is the advertising network of the big search engine Google. Thanks to this tool, you can display your advertising banners and ads on Google or on its partner networks. When a user enters the keywords, they are displayed on the first page of the Google search results. Of course, payment will be per click depending on the sales system and quality. By ensuring the relevance of your ad, you reduce the price per click.
Facebook Ads is another way to boost your dropshipping product. Indeed, Google is not the only one to have a communication system allowing the distribution of ads. You have the freedom to adapt your content according to your targets: their age, gender, profession, interests, etc. In other words, Facebook Ads allows for more precise targeting and you can also leverage Instagram and the platform's app network. These are just examples of tools you can use, but there are many more on the web.
What are the advantages of dropshipping?
This type of advertising has many advantages. Indeed, you have the possibility to reach a wide variety of targets. You will have much more visibility thanks to the links that lead to your dropshipping shop. This type of advertisement also allows you to directly answer the questions and especially the expectations of your customers.
Furthermore, as we have just mentioned, using Facebook Ads allows you to target with precision. You can choose exactly the type of user you want to reach in your online shop. Another advantage of this system is that it is perfectly adapted to mobile devices. And you should not forget that the majority of Internet users today connect via their smartphones, tablets or laptops.
With regard to Google Adwords, advertisements are an excellent way to complement your natural referencing. These Google Ads campaigns bring more visibility to your site by displaying your ad on the first page. In addition, they are easy to set up. Of course, this tool also allows you to choose your targets carefully.
Other dropshipping advertising ideas
There are many dropshipping advertising ideas on the web. For example, Tik Tok is currently a phenomenal success, especially with young people. This platform is even starting to attract more and more people of all age groups. For your dropshipping advertising, you can therefore exploit Tik Tok.
Of course, TikTok Ads is also interesting because of its simplicity and speed of installation. In addition, it offers an easy-to-access interface and you can share your dropshipping products with over a hundred million users. You can also use it to target and select specific audiences.
Launch only winning ads
Before you start dropshipping, it is obvious that you have started by finding winning products. Indeed, this makes it easier to sell and increase turnover more quickly. When it comes to advertising, you should also only run winning ads. That is to say, those that seem the most relevant to you. This will allow you to be visible more easily, but also to benefit from a lower cost on the advertising platforms.
There are several ways to find out which ads are winning:
- Spy on social networks to learn more about your competitors' strategies. You don't have to copy their technique, but get inspired to find better ideas.
- Use the services of a specialist agency to help you boost your visibility on the web and social networks.
In short, running the winning ads will give you the relevance to better launch your dropshipping product. This is not easy, but a specialist agency like Minea can help you with your dropshipping advertising.