In the booming digital economy, dropshipping has become a popular method of launching an online business without having to manage inventory or shipping. On the other hand, TikTok, the fast-growing social media platform, has become a global phenomenon with a growing audience. Therefore, knowing how to make tiktok ads for dropshipping can be an excellent opportunity for you to increase your sales. In this article, we'll explore the importance of to promote your business and why it can be an effective strategy.
Are you interested in this topic? If so, read on.
Why use TikTok ads for dropshipping?
Find out why you should consider TikTok advertising for dropshipping below:
Young, active audience on Tik Tok
TikTok is particularly popular with younger users, offering a valuable opportunity for online entrepreneurs. With an audience predominantly made up of people aged 16 to 34, TikTok enables us to target a key demographic for dropshipping. This younger generation is open to online shopping and receptive to new trends, making it an ideal audience for promoting products via paid TikTok ads.
High virality and engagement potential on the platform
TikTok is known for its viral potential, which means your ads can quickly reach a large audience if done right. What's more, TikTok users are actively engaged on the platform, spending hours exploring and interacting with content. This offers advertisers a unique opportunity to capture the attention of their target audience and generate high engagement with their ads.
Ability to target specific niches
TikTok offers a variety of targeting tools that allow advertisers to specify their target audience based on various criteria such as :
This feature enables dropshippers to target specific niches. It also enables them to reach an audience already interested in the products they offer. By displaying ads relevant to these users, dropshippers can maximize their chances of conversions and sales.
TikTok offers a variety of advertising formats to help brands reach their target audience in an engaging and creative way. Here's a detailed presentation of these formats:
TopView is Tik Tok's most premium advertising format. When a user opens the application, the ad is displayed full-screen for between 5 and 60 seconds. This guarantees maximum visibility for the brand. TopView videos can include images, videos and clickable links.
The Brand Takeover format is an immediate advertisement that appears when a user opens the Tik Tok application. It can be a static image, a video or a GIF. In fact, this format allows you to quickly capture users' attention and increase brand visibility.
In-Feed Ads are ads integrated into the Tik Tok content feed. They are displayed between users' videos and resemble organic publications. These ads can last from 9 to 15 seconds, and can include calls to action and clickable links.
TheHashtag Challenge format enables brands to launch viral challenges and campaigns. Users are encouraged to create and share challenge-related videos with a specific hashtag. This engaging interaction encourages user participation and increases brand awareness.
TikTok also offers customized branding effects for advertisements. Brands can create unique filters, special effects or stickers to promote their visual identity. These effects can be used by users when creating their own videos, reinforcing the brand's presence.
Finally, each TikTok advertising format offers unique advantages in terms of visibility, engagement and creativity. That's why you can choose the format that best matches your marketing objectives and reaches your target audience.
How to make tiktok ads for dropshipping?
If you want to advertise properly on TikTok for dropshipping, we'll list the best steps below:
Create a professional account on Tik Tok
To create a business account on TikTok, follow these easy steps:
Download the TikTok app: If you don't already have the app, go to the App Store (for iOS) or Google Play Store (for Android) and download the TikTok app.
Create an account: open the application and click on"Register" to create a new account. You can sign up with your phone number, e-mail address or Google/Facebook account.
Set up your profile: after creating your account, click on the "Me" icon at the bottom of the screen to access your profile. Add an attractive profile photo and a concise biography to introduce yourself to other users.
Activate the professional account: this is the most important part of the process, especially if you want to know how to make tiktok ads for dropshipping. So go to your profile settings by clicking on the three dots at the top right of the screen. Select"Upgrade to a professional account" and follow the instructions to set up your professional account.
Choose your category: select the category that best corresponds to your business activity, for example, "Artist", "Company" or "Non-profit organization".
Customize your professional profile: add additional information to your professional profile, such as your website, e-mail address, other social networks, etc.
Find the ideal product to offer
This last step, finding the best product, is the one that will guarantee the success of your actions on Tik Tok. Indeed, even if you follow all the steps listed above, if you don't find the ideal product or the product your audience is looking for, you won't get any results. In other words, you'll have trouble selling.
Consequently, product search and selection are of paramount importance to the success of your business. Fortunately, product search tools make this task much easier. Minea, for example, is an exceptional tool with advanced functions.
Minea stands out for its wide range of search and filter options. This makes your searches faster and easier. In fact, you can search for ads according to specific criteria such as :
Date uploaded, date viewed,
Number of Likes, shares, comments,
Type of e-commerce platform,
Number of downloads
Number of views.
What's more, it offers a $0 per month free trial, allowing you to fully explore its features. We encourage you to give it a try and make the most of it for your dropshipping business.
Creating attractive content for your Tik Tok advert
Creating attractive and creative content is essential to capture the attention of Tik Tok users. So, if you want to learn how to make tiktok ads for dropshipping, here are some effective tips:
Keep it short and to the point: TikTok videos have a maximum length of 60 seconds. However, it's best to keep your ads short and punchy to keep the audience's attention. Try to convey your message in a concise and engaging way.
Use eye-catching visuals: TikTok videos are all about striking visuals. Use high-quality images and videos to showcase your dropshipping products. Make sure the visual elements are attractive and captivating from the very first seconds of the video.
Be creative and original: TikTok is a platform for creativity. Feel free to experiment with original concepts, dynamic transitions and special effects to make your ad memorable. Remember to incorporate entertainment, music and dance elements to attract attention.
Include a clear call to action: don't forget to include a clear call to action in your ad. Whether it's to visit your website, make a purchase or sign up to your mailing list, guide users to the desired action by explicitly telling them what they need to do.
Defining advertising objectives
Now that you've created your professional account, you need to define your advertising objective with TikTok Manager. Here are some practical steps to follow:
Access the TikTok Manager: log in to your TikTok account and access the TikTok Manager.
Select your goal: choose from the predefined goals offered by TikTok Manager. Some examples of common goals are :
Increase brand awareness: use this option if you want to raise your brand's profile and reach a wider audience.
Drive traffic to your website: if you want to direct users to your website, this option is ideal.
Promote an application: use this option if you want to encourage users to download your mobile application.
Increase conversions: if you have a specific conversion target, such as sales or registrations, select this option.
Configure your campaign: fill in the details of your campaign, such as name, budget, schedule, etc. Follow the instructions to set parameters specific to your objective, such as target audience, locations and bids.
Targeting your TikTok Ads audience
To learn how to create Tik Tok ads for dropshipping, you need an audience. The aim here is to show you how to create an ad group in which you can define your target audience.
Define audience parameters: in the "Audience parameters" section, you can define the demographics, interests and behavior of your target audience.
Demographics: select the age, gender and geographic location of your target audience. You can also target specific audiences, such as parents, students or professionals.
Interests: identify the interests that are relevant to your target audience. For example, if you sell sportswear, you could target people interested in fitness or physical activities.
Behavior: determine the online behavior of your target audience. For example, you can target users who have recently made online purchases, or those who use applications similar to yours.
Refine your audience: use advanced targeting options to further refine your audience. You can add exclusions to avoid certain audience segments, or specify targeting based on Wi-Fi connections, mobile devices and more.
Get an audience estimate: as you define your audience parameters, TikTok Manager will provide you with an estimate of the number of people you can reach with your ads.
Save and continue: once you've defined your target audience, save your settings and continue creating your ad.
Allocate a budget to your Tik Tok advertising
When you allocate a budget for your advertising on TikTok, you can choose from a variety of pricing options, including:
Cost-per-click (CPC): you only pay when users click on your ad. This is an interesting option if your aim is to attract traffic to your website or encourage specific user actions.
Cost per thousand (CPM): you pay per thousand impressions of your ad, regardless of the number of clicks. This method is useful if you want to maximize the visibility of your ad and increase brand awareness.
Optimized cost per click (oCPC): this option enables TikTok to maximize the number of clicks on your ad by automatically adjusting bids to achieve this goal. This can be effective in optimizing your ad's performance based on user interactions.
Cost per thousand views (CPV): here, you pay each time your ad is viewed a thousand times. This is a commonly used option for video ads, as it allows you to pay based on the number of views rather than clicks.
Finally, it's important to set an appropriate budget based on your advertising objectives, and to monitor the performance of your campaign. You can adjust your budget as you go along to maximize the return on your ad spend on Tik Tok.
Ad placement methods
When you serve ads on TikTok, you can choose between two placement methods:
Automatic placement: with this method, TikTok automatically manages the placement of your ads based on relevance and performance. In this way, it optimizes placements to maximize your ad's reach and engagement. This is a convenient option if you want to let TikTok make placement decisions for you.
Customized placement: here you can choose the specific locations where you want your ads to appear. In addition, you can select locations such as "For you", "Discover" or specific categories of interest. This option gives you more control over the visibility of your ads, and may be useful if you wish to target specific audiences or strategic locations.
Finally, these placements can vary depending on the format chosen and the objectives of your advertising campaign.
Create your TikTok Ads
The final step is to create the visual for your ad. We recommend using the 9:16 vertical format for Tik Tok ads. You can upload a short video or photo in JPG format.
To simplify the creation of your ads, you can use the TikTok application on your Shopify store. It allows you to automatically generate short videos from your product photos. This makes the ad creation process much easier.
What's more, the application offers built-in A/B testing, enabling you to optimize your ads and show those that perform best. Using this feature, you can quickly create attractive and effective ads to promote your products to Tik Tok users. This saves you time and maximizes your chances of success on the platform.
TikTok ads offer many opportunities to promote your dropshipping business effectively. By capturing the attention of a young, active audience, you can achieve great results. By following best practices such as capturing attention in the first few seconds, collaborating with influencers, etc., you increase your chances of success. Don't hesitate to use TikTok as an advertising platform to develop your dropshipping business and benefit from its unique advantages.
Frequently asked questions
Is it worth investing in TikTok ads for dropshipping?
TikTok can be a very beneficial platform for dropshipping businesses, enabling them to promote their products and reach a wider audience. You can team up with influencers to promote your dropshipping products.
How much do TikTok ads cost?
TikTok ads start at $10 per CPM (cost per 1,000 views). In addition, a minimum budget of $500 is required to launch an ad campaign. As a result, TikTok's formal ads are not suitable for a low-cost, casual viral marketing campaign.