Dropshipping products: how to find them?

Finding a dropshipping product is one thing. Finding the winning product is another. To hope to make a profit from this online sales activity, you need to find the products that will appeal to your target customers. To do this, there are a few rules to follow and a few guidelines to keep in mind. Follow the guide. 

How to find a winning dropshipping product?

Finding a niche dropshipping product is one of the most complex tasks concerning this online sales system. Whether it is general or niche, dropshipping products need to be successful. Make sure that your choices are based on products that can :

• Solve a problem because no one will want to buy another frivolity online. Your product must be able to solve a specific problem.  
• From a passion or used for a daily activity: guitar holder, hoover brooms, etc.
• Be a new and/or innovative product that the buyer has never seen before. 
• To provoke desire and pleasure because they are so practical and well thought out. 
• Allow you to generate significant margins that can be up to double or even triple the purchase price, after deduction of all charges. 
• Increase the perceived value significantly. 
• Wherever possible, have compelling visuals, including a video version. 
• To be delivered as quickly as possible, i.e. from a serious supplier who respects its commitments. 

Tools that can help you find the right dropshipping product in 2021

There are a number of tools that can help you find winning dropshipping products. These tools will be able to meet your expectations on the one hand, and on the other hand, they will be able to suggest items that you might have overlooked and that are nevertheless suitable for your needs. 

You have Ecomlad and Ecomhunt which present a daily list of high potential dropshipping products with their sales pages and even the related advertising which will make your turnover explode. JungleScout is a tool with the same concept, but with a focus on Amazon and Cdiscount. Seller-pulse invites you to enter its labyrinths so that you can find the product you are interested in without enduring the pressure of the competition. 

Thanks to these tools, you will save a lot of time and put all the chances on your side to find the product that works in dropshipping and make it profitable.  

What product should not be sold in dropshipping? 

In order to avoid mistakes and to put forward the best products to sell in dropshipping, there are a few products that you must exclude from your forecasts. Your business is doomed to failure if you persist in including them in your dropshipping products. A product that does not give confidence will have a negative impact on the development of your business.    

These include products that have been successful on the market for a long time and for which the market is already oversaturated. Aliexpress bestsellers for cats or dogs, for example, will not allow you to collect crumbs, products that are risky or considered dangerous such as essential oils, because you don't know what is in them... Similarly, lighters, lamps or weapons should be crossed off your list, because if there is a problem, you as a dropshipper will be responsible for it and not the supplier. 

Fragile products (ceramic, glass) and those that weigh too much are also banned, as they are difficult to transport. And don't forget counterfeits, branded products or those inspired by cartoons or films. In addition, you need a licence to sell these types of products. Ideally, you should focus on simple products, for example by contacting dropshipping suppliers of organic and natural products .

To make your item the dropshipping product of 2021

In order for your item to become the best dropshipping product, it needs to be able to solve a specific problem. You may spend several days searching for your product, but it is worth it. It is the quality of your product that will make your online shop successful. In addition to finding the right dropshipping product, you need to carry out a strong communication campaign. Make yourself known on Facebook and on Adwords which will work on the natural referencing of your products. Broadcast your advertisement without interruption with Facebook in 3x3 (3 euros of advertising over 3 days) or in 5x5 (5 euros of advertising over 5 days). View the data and optimise your relevance index. Don't hesitate to convert the Facebook pixel into a purchase or a shopping cart as soon as you get some numbers (from 10 shopping carts). Focus on the interesting ads and delete the others. Finally, optimise your CPC and RIO/ROA on each ad.

Conclusion

Finding a winning dropshipping product is no easy task. The competition is tough and success depends on the quality and practicality of the products you are going to put on sale. To help you find products, trust Minea, a platform specialised in dropshipping that can really help you take off.