Spying on competitors to learn from their strategies

Thanks to the Internet, e-tailers have many tools at their disposal to stand out. They can use social networks, blogs, etc. They have many tools at their fingertips to distinguish themselves. However, in order to use these digital solutions, they must be patient to find results. In order to quickly find the path to success, there are some shortcuts (such as taking inspiration from competitors). 

Spying on the competition: why do it?

Spying on the competition in dropshipping can be beneficial for your business. In this way, you can learn from your competitors and be inspired by their strategies and techniques. This will give you the necessary means to improve. By using the right tools, you can : 

• To have a better visibility on your competitors' practice;
• Learn more about their good practice;
• Gather as much useful information as possible.

Dropshipping, how to spy on the competition? What to spy on?

When it comes to e-commerce, analyzing competitors' strategies pays off. By using dropshipping competitive intelligence tools, you can learn a little more about the other players in the market. Keeping an eye on the competition will pay off in the long term. How can you spy on your competitors? Where should you focus your attention?

• Focusing on traffic 

There are free tools on the market for spying on competitors. You should choose the tool that can meet your expectations. Try to find out where their traffic is coming from. Dig up as much information as you can. For example, find out the demographics of the traffic, who is visiting the site and what they do. If you find that some of your competitors are generating a lot of traffic, try to identify the reasons for this preference. Why do your competitors manage to generate so much interest? Do they offer interesting promotions or better content?

• Drawing on competitors' advertising 

How can you spy on a competitor when they launch campaigns? To do this, you will need to use tools to spy on the competition. You will easily identify the platforms that your competitors have used to advertise. Through this process, you will be able to identify the ads that provide a better conversion rate. 

Try to identify the reasons why the ads have been so successful. Look at your competitors' landing pages. Analyse why they have helped to convert many users. The more information you gather, the more you have to optimise your ads. You will get a better conversion rate. 

• Copy and customise social network strategies 

You can use spy tools to find out what your competitors are posting. Get inspiration from their content types. Use the information you have to find out more about others in your industry and their performance. Keep an eye on your competitors. You can see what strategies they are using. This will give you an opportunity to see whether or not the method they are using has been successful. 

• See the content of the blog and website 

Once you have a list of your competitors, monitor their audience and engagement rates. You can make adjustments, improve them and publish them on your blog. Monitor your competition. Go to your competitors' websites regularly and look at their social media posts. Analyse the frequency of their posts. 

• Finding a winning product 

On the web, there are various tools to help you find a winning product. To facilitate research, they are equipped with analysis tools. 

Get into the habit of testing and measuring the strategies applied

When spying on your competitors and applying their strategies, test and evaluate. Set clear goals and establish a series of actions to be taken to achieve them. When you are on the right track, always measure what you are doing.

Test whether your audience is interested in your content. Do they read your content or do they just scroll to the end? Try to see the hot and cold spots in your shop or blog. Identify the areas that readers linger on when they look at your site without reading them. This information will allow you to assess the quality of your content. You will be able to see if it is engaging or uninteresting. 

When you spy on your competitors, try to see: where their visitors come from, which content is most read, which channels offer a better ROI, etc. If you are inspired by one of your clients' strategies, test it. Assess whether the strategy is reliable. The strategy that works for your competitors will not necessarily work for your business. Therefore, you should constantly analyse and adjust your strategy. Your main objective should be to improve the results you have achieved.

In addition to using spy tools, sign up for your competitors' newsletters too. In this way, you'll be able to see how they do email marketing automation and lead nurturing. Once you've collected the data, take inspiration from the good ideas. This will help you improve and refine your strategy.

Conclusion

When it comes to e-commerce, you have to be patient and persistent to get results. If you want to get results quickly, you can learn from your competitors. Observe their strategies, imitate them, customise them and improve them. To effectively spy on your competitors, use a tool like Minea.