How to use Pinterest Ads for E-commerce in 2024?

Promotion and advertising

Author:

Elysa

March 18, 2024

Contents

Are you looking for a new way to reach buyers and entice them to purchase your products? If so, a Pinterest e-commerce ad is a great option for your business. With over 322 million monthly active users, Pinterest is a great place to reach people looking for your products.

So, why use e-commerce advertising on Pinterest and how do you get started? In this article, we'll share the reasons with you and show you how to create an ad on Pinterest. Read on to find out more.

Why use Pinterest for e-commerce?

Pinterest is a valuable resource for your e-commerce business. Before we dive into how to create an ad on Pinterest, let's look at four reasons why you should be using Pinterest ads:

The competition

Your competitors are already running Pinterest ads, so if you're not, you're falling behind. Whether you're competing with large companies or small businesses, they're using Pinterest to reach new, interested prospects.

Pinterest ads will help you get your products in front of the same people your competitors are already reaching with their ads. So if you want to stay competitive with your competitors, you need to invest in Pinterest ads for e-commerce.

Your audience is already on Pinterest

In addition to your competitors on Pinterest, your audience browses products on Pinterest every day. From clothing to crafts to food, your audience is looking for new products and inspiration on Pinterest. So if you take advantage of Pinterest ads, you'll reach your audience where they spend their time. What's more, you'll be presenting your products to relevant prospects and enticing them to buy your products.

Encourage new prospects to discover your brand

With an e-commerce Pinterest ad, you'll help new prospects find your brand. If someone has never heard of your brand before, Pinterest is a great way for them to find it. By adding your Pinterest ads to the mix, you help your products appear in the same results as similar products. Advertising on the platform puts your products in front of more qualified prospects and helps them notice your brand and products.

People use Pinterest to find and buy products

People are already using Pinterest to find shopping inspiration. Here are some statistics that show Pinterest's impact:

93% say they use Pinterest to help them plan a purchase
72% say Pinterest encourages them to store when they're not looking for anything
80% of Pinners discover new products on Pinterest

As you can see, many people with Pinterest accounts use it as a resource for finding the right products. By leveraging this platform, you'll reach people on a channel where they're likely to interact with and buy your products. With our Pinterest Adspy Tool, you can find tons of Winners products to feature in your ads.

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How to create a Pinterest Ad for e-commerce?

Now that you know why you should sell on Pinterest, you may want to set up your advertising campaign. To do so, follow the steps below:

Set up your Pinterest Business account

If you don't already have one, you'll need to create a Pinterest Business account to run Pinterest ads. You can find instructions on how to sign up on the Pinterest Business page.

Define your ad objective

For each Pinterest ad you run, you need to choose your objective. You can define objectives such as:

Brand awareness
Views
Conversions
Commercial catalogs
Application installation

Identify your target audience

Determine your target audience for a Pinterest ad based on your objective. You can target a specific list of customers, your website visitors. What's more, you can explore new audiences based on their interests and behaviors on the platform.

Pinterest offers advanced targeting tools to effectively reach your ideal audience, such as interest-based targeting, relevant keywords, and similar audiences. By using these options, you can maximize the relevance of your ads and increase the chances of success for your advertising campaign on Pinterest.

Select keywords

To run a Pinterest ad for e-commerce, you need to select relevant keywords for your ads to appear in search results. Pinterest has a list of over 3,000 "interests" that you can choose from as keywords to help your ads appear in related feeds. So don't hesitate to use relevant keywords for your ads.

Configure your advertising design

Once you've chosen your keywords, you'll create your ad. You'll upload your ad creation to the Pinterest site and choose your ad type. You can choose from the following ad formats:

Sponsored Pins: Sponsored Pins are regular pins that you pay to promote to a wider target audience. They appear in users' home feed and search results. You can include a title, description and link to your website to encourage clicks and conversions.
Sponsored video pins: these pins feature videos to capture users' attention. You can use short, punchy videos to tell a story or present your products in a compelling way. Sponsored video pins are effective for promoting products, tutorials or customer testimonials.
Promoted carousels: Promoted carousels allow you to present several images or videos in a single pin. You can tell a story using multiple visuals to captivate your audience. This offers users an interactive experience that encourages them to explore your content further.
Sponsored application pins: these pins are designed to promote mobile applications. You can include a"Download" call-to-action button to encourage users to install your app. Sponsored app pins are a great way to generate app installs and attract new users.
Buyable pins: buyable pins allow users to make purchases directly from Pinterest, without leaving the platform. When users click on a buyable pin, they are redirected to a product page where they can make a purchase with just a few clicks.

You can use any of these formats for your Pinterest for e-commerce ad to reach your audience.

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Define your budget

On Pinterest, you can set a daily or lifetime cap amount for your ad budget. For example, if you choose a daily cap of $50, that means you won't spend more than $50 per day on your ad. If you opt for a lifetime cap of $500 for a one-week campaign, you won't spend more than $500 in total for the duration of the campaign. And that's regardless of the number of days your ad runs. By judiciously adjusting these amounts according to your objectives and financial means, you can effectively manage your advertising spend on Pinterest.

Launch your Pinterest ad for e-commerce

Once you've configured all the details of your ad, launch it! With Pinterest ads for e-commerce, you'll help more people find your products and learn more about your business.

Our tips for creating a successful Pinterest Ad for e-commerce

Now that you know how to create a Pinterest ad for e-commerce, you can check out our tips below for their success:

Make your ads interesting

To spread your campaigns on Pinterest, you need to make them more enjoyable. While you can post a photo and promote it, that's not necessarily the best strategy. If you want to know how to market a product on Pinterest, start by making your ads memorable.
Beau-coup 's example is relevant to their audience and makes the ad stand out. In fact, they have a Pinterest ad that focuses on practical wedding favors. This ad works because it resonates with the audience and encourages them to click on the ad.

Instead of advertising a holiday gift, Beau-coup has created an ad with an article that focuses on the most practical wedding gifts. For people looking for wedding gifts, this ad is attractive and stands out from other pins.
Try going beyond a simple photo of your product for your ads on Pinterest. Whether it's presenting the product in a unique way or adding elements such as text to make it appealing, you need to make your ads interesting to your audience.

Make the most of text

If you want to know how to successfully market a product on Pinterest, start by adding text to your ad. Even though Pinterest is a visual platform, text still plays a fundamental role in getting prospects to engage with your Pinterest ads.

Pinterest allows you to place text:

On static images
Superimposed on videos
In the spindle description

With text, you can provide more context about your product to your audience. You can also use catchy slogans or sales pitches to encourage prospects to interact with your content.

Take Zazzle as an example. They've created an advert for their wedding invitations. In the photo, they use the phrase "Create the theme of your dreams". It's a small piece of text, but it entices people to click on the ad. The saying "Create the theme of your dreams" entices interested prospects to click on the add and learn more about how they can create a wedding invitation.
By adding text to your ads, you'll add more context to your products and entice users to click on your ads.

Create a relevant landing page

Your e-commerce Pinterest ad is only half the puzzle. In addition to the corresponding photo or video in your ad, you need an appropriate landing page. Your landing page provides your audience with the relevant information they need to make a purchase.

A relevant landing page is crucial, because it helps you win conversions. Let's say you sell vintage clothing. If you run an ad advertising your vintage jackets, someone should be directed to a landing page dedicated to those jackets when they click on the ad.
It wouldn't make sense to send people to a generic shopping page containing pants, shoes and shirts. If someone clicks on the ad with vintage jackets, they want to know more about jackets. So your landing page should focus solely on vintage jackets.

When creating your landing page, keep it simple and focused. Also have a clear call-to-action(CTA) button on the page, so users know where to go and how to proceed next.
By creating a relevant landing page, you'll achieve more success with your Pinterest ads for e-commerce.

Conclusion

Pinterest is the platform of choice for e-commerce businesses looking to reach relevant prospects. However, to optimize sales, you need to offer the best products.

Minea stands out as a tool for analyzing ads on social networks such as Pinterest. With its vast and constantly expanding ad library, you can find the ideal product to feature in your ad on Pinterest. What's more, the tool's unique search and filtering features make navigation quick and easy, a feature that sets it apart from the competition.

Minea's store analysis enables you to dissect your competitors' strategies and identify the most effective market tactics. Advanced filters also make it easy to locate your competitors according to the criteria you define. Explore the benefits of this tool today.

Frequently asked questions

Do ads on Pinterest work for e-commerce?

Pinterest is proving to be a prime platform for e-commerce businesses looking to reach relevant prospects. By integrating ads on Pinterest for your online business, you expand your reach and appear in relevant feeds.

How much do Pinterest ads cost?

To build brand awareness, the cost is generally between $2.00 and $5.00 per thousand impressions (CPM). To encourage online engagement, expect to pay between $0.10 and $1.50 per engagement. If your objective is to generate web traffic, costs will be similar, between $0.10 and $1.50 per engagement.

Are Pinterest ads profitable?

On average, ads on Pinterest show a conversion rate ranging from 1.5% to 8.5%. This figure may seem broad, but it depends on various factors, such as the nature of your target audience and the content you're sharing. Your precise results will depend on these variables.