Shopify vs squarespace: Which one to choose in 2023?


When you're considering starting an online business, choosing the right e-commerce platform is essential to your success. Shopify vs squarespace, then, are two of the best options we're going to present in this guide. Indeed, Shopify is known for its power as a comprehensive e-commerce platform, while Squarespace stands out for its elegant design and versatile functionality.

In this comparison, we'll explore the features of both platforms to help you choose the best alternative for your business. Let's get started.

Shopify vs squarespace marketing features

In this section, we'll take a look at the marketing features of Shopify and Squarespace, highlighting their strengths and differences.


Shopify marketing features

Shopify is known for its powerful marketing features that help e-merchants promote their products and reach their target audience. Key features include:

  • Marketing tools: Shopify offers integrated tools for creating and managing effective advertising campaigns. These tools enable merchants to target specific audiences and optimize their advertising spend.
  • E-mail marketing: With Shopify, you can create personalized e-mail campaigns, send newsletters and promotions to your customers. You can also track the performance of your e-commerce site campaigns with detailed reports.
  • Promotional codes: the ecommerce platform makes it easy to create and manage promotional codes to attract new customers and boost sales.


Squarespace marketing featuresSquarespace marketing features

Squarespace also offers a range of marketing features to help online businesses promote their brand and reach their target audience. Here are just a few of its features:

  • Personalized e-mail creation: Squarespace lets users design attractive, personalized e-mails to engage their subscribers and promote their products or services.
  • Social media integration: Squarespace facilitates social media integration, enabling users to share their content and develop their online presence.
  • Advertising campaigns: the platform offers tools for creating and managing advertising campaigns on social networks and search engines. This enables you to increase your visibility and attract new customers to your e-commerce store.

What's the difference between Shopify and squarespace?

When it comes to marketing tools, Shopify and Squarespace stand out for their powerful features to promote your business online. Shopify offers a full range of tools such as e-mail marketing, advertising campaigns and more. 

Squarespace, on the other hand, also offers similar functionality, integrating marketing options to create effective campaigns. Finally, it's crucial to choose the platform that offers the tools best suited to your online marketing objectives. 

Analytics apps for Shopify can help you analyze your visitors' behavior to grow your business. We've written a comprehensive article on these apps, check it out now: 5+ Best analytics apps for Shopify.

Design functionalities

In this section, we'll look at the design features of shopify vs squarespace, highlighting their respective differences and strengths. If you're considering selling on squarespace vs Shopify, these two criteria are indeed very important to consider.


Shopify design features

Shopify offers a wide range of design features to enable users to create an attractive ecommerce store. Here are some of its key features:

  • Customization options: Shopify offers great flexibility in terms of customization. This allows users to easily modify colors, fonts, layouts and other visual elements to match their brand.
  • Website templates: the platform also offers a large collection of predefined website templates, covering different business sectors. This makes it much easier to quickly create an attractive website.

Visual creation tools: Shopify provides intuitive visual creation tools, allowing users to drag and drop elements and add images. You can also add videos and other content to personalize your commerce site.


Squarespace design features Squarespace design features

Squarespace also stands out for its design features, which enable users to create aesthetically pleasing, modern websites. Below are a few key features:

  • Advanced customization options: Squarespace offers advanced customization options. Users can modify design details, adjust spacing and add visual effects to achieve the look they want.
  • Elegant site templates: the platform offers a collection of elegant, highly customizable sales site templates. This allows users to create an attractive e commerce site without too much technical expertise.
  • User-friendly visual editor: Squarespace's user-friendly visual editor makes it easy to modify and layout design elements, without requiring in-depth technical knowledge.

With your Shopify store, you can sell to international buyers very easily. Find out in this article"9+Best Translation Apps for Shopify in 2023" that can help you. 

Squarespace ecommerce vs Shopify

Squarespace ecommerce vs Shopify

If you're not sure whether to choose Shopify or squarespace for ecommerce, here are the pros and cons of each platform.

Advantages and disadvantages of selling on Shopify

When you choose Shopify, you gain access to a powerful and versatile e-commerce platform. Benefits include: 

  • Wide range of online sales functionalities,
  • Simplified inventory management
  • Extensive payment options. 

However, learning Shopify can be more complex for beginners, and monthly costs can be higher.

Advantages and disadvantages of selling on Squarespace

When you choose to sell on Squarespace, you benefit from an intuitive and elegant website creation platform. Benefits include:

  • A user-friendly interface,
  • Aesthetically pleasing site templates,
  • Native integration of e-commerce functionalities. 

However, Squarespace may be limited in terms of advanced customization and payment options.

Squarespace pricing vs shopify

Here's a detailed table comparing the costs associated with using Shopify and Squarespace for your online sales business:


Shopify vs squarespace: other important aspects

In this section, we will explain some aspects to consider when choosing between Shopify or squareespace:

Customer support and order management

  • Shopify: offers 24/7 support via chat, e-mail and telephone. What's more, it has a complete order management system, including inventory management, shipment tracking and more.
  • Squarespace: offers support via e-mail and live chat during business hours. It also provides order management features, such as order tracking and inventory management.

Shopify vs squarespace: ease of use and performance 

  • Shopify: renowned for its user-friendliness and intuitive interface. Its robust infrastructure ensures stability and high performance.
  • Squarespace: has a modern, user-friendly interface. What's more, it's stable and offers good performance, although some features may be less advanced than Shopify's.

Flexibility and scalability for ecommerce sites

  • Shopify: offers great flexibility thanks to its wide range of applications, customizable themes and scalable features. Shopify is suitable for businesses of all sizes, including large enterprises.
  • Squarespace: offers limited customization features compared to Shopify, but can meet the needs of small and medium-sized businesses. It may also be less scalable for growing businesses.

It's essential to take these additional aspects into account when choosing the platform that best meets your company's specific needs.


In summary, Shopify vs squarespace are two excellent platforms for creating an online business. Shopify offers advanced marketing features, followed by flexibility and adaptability as your business grows. Squarespace, on the other hand, stands out for its aesthetics and ease of use.

To make the right choice, assess your specific needs and preferences, as well as your budget and level of technical expertise. Ultimately, the best platform will be the one that best suits your business and enables you to thrive online. 

By choosing Shopify, you can get started today with a special 90-day free offer for just €1, allowing you to quickly launch your online business.

Frequently asked questions

What are the advantages of choosing Shopify over Squarespace? 

Although both platforms offer integrations with dropshipping companies, Shopify offers a much wider range of product sourcing options. This makes it the ideal choice for those wishing to set up a dropshipping business with a wide selection of products.

Can Squarespace and Shopify be used together? 

If you already have a Shopify store, you can integrate it with your Squarespace site or domain. This lets you sell your products on different platforms and promote your Shopify store from your Squarespace site.

Launch winning products in 3 clicks

Discover winning products for sale today.

FREE Trial

Our Free Adspy

  • img

    Find winning products on our adspy Tiktok

  • img

    Find winning products on our Facebook adspy

  • img

    Find winning products on our Pinterest adspy

1 winning product every day.
Follow us!