Magento vs Shopify: Which E-commerce platform to choose in 2023?


When it comes to creating a sales site, choosing the right platform is key to ensuring the success of your online business. Magento vs Shopify are two of the most coveted options for e-merchants today.

Magento is a powerful open-source platform, offering great flexibility and a wide range of advanced features. On the other hand, Shopify is a hosted e-commerce solution that stands out for its ease of use and user-friendly interface.
In this article, we'll analyze both platforms to see if Magento could be one of the best alternatives to Shopify. Let's get started.

Magento vs Shopify: features and ease of use

Let's find out which of the two ecommerce platforms is easiest for merchants to use.

Key Magento features

Magento functionality

Magento offers an extensive range of functionalities for e-commerce sites. In addition, it offers advanced product management, extensive customization options, efficient order management, advanced marketing features and detailed analysis tools. However, it has a steep learning curve and requires technical skills to take full advantage of all its features.

Key Shopify features

Shopify features

Shopify is an ecommerce platform renowned for its ease of use and user-friendliness. It offers key features such as : 

  • Product management,
  • Inventory management,
  • Secure payment options,
  • Integrated marketing features,
  • Analytical reports, etc. 

What's more, Shopify stands out for its ease of installation and configuration, enabling users to quickly create their online store.

Customization, Theme and Design

In this section, we will analyze the customization tools offered by the two platforms:

Magento customization capabilities

Magento customization interface

Magento offers great flexibility when it comes to customization. In fact, it allows users to create highly personalized e-commerce sites, modifying themes, layouts, features and extensions according to their specific needs. However, this advanced customization requires technical skills and a greater investment of time.

Shopify customization capabilities

Shopify customization interface

Shopify also offers customization options, albeit less advanced than Magento. It has a variety of ready-to-use themes and templates, with the option of customizing : 

  • Colors,
  • Fonts,
  • Page layout,
  • Logos,
  • Design elements. 

Finally, Shopify offers a user-friendly personalization experience, accessible even to users new to web development.

The best pre-order apps for Shopify can help you provide a unique shopping experience for your customers and improve your inventory planning. Here's a comprehensive guide to help you find the"5+ Best Pre-Order Apps for Shopify".

Magento vs Shopify: Pricing


Magento pricing model

Magento offers a free open-source version, but it's important to note that this version requires technical skills and dedicated hosting. This can result in additional costs. Magento also offers a paid version, Magento Commerce, with additional features and support. 

Shopify pricing model

Shopify offers a range of pricing plans tailored to users' needs. Basic plans include essential features for starting a sales site, while premium plans offer advanced functionality. What's more, monthly fees vary according to the plan chosen, with upgrade options available to accommodate the growth of your business.

Scalability and performance

In this section, we'll analyze the scalability and performance of Magento vs Shopify for e-commerce : 

Magento scalability and performance

Magento e-commerce interface

Magento is renowned for its ability to manage large-scale e-commerce sites. It offers robust scalability, enabling companies to develop and manage online stores with high volumes of products, orders and traffic. However, this requires appropriate hosting and configuration to guarantee optimum performance.

Shopify scalability and performance 

Shopify e-commerce tools

Shopify is also designed to be scalable, and can handle growing e-commerce sites. In fact, it's built on a solid cloud infrastructure, offering a smooth shopping experience even as traffic increases. Shopify manages the technical infrastructure, allowing users to focus on their business without worrying about scalability.

Support and community


Magento has a dynamic community of users and developers who share their knowledge and expertise. There is extensive online documentation, discussion forums and support resources to help users solve problems. In addition, Magento offers paid support services for more in-depth technical support.


Shopify offers excellent customer support with comprehensive documentation, user guides and tutorials to help users get the most out of their platform. It also offers support via e-mail, live chat and telephone to resolve technical issues and answer users' questions.

With the right upsell strategy, you can easily increase the sales of your Shopify online stores. To this end, we invite you to read our guide on"The Best Upsell Applications for Shopify in 2023".

Advantages and disadvantages of Magento


Advantages and disadvantages of Shopify



Magento and Shopify have distinct advantages and disadvantages as e-commerce platforms. Magento stands out for its flexibility and advanced customization, making it a preferred choice for large companies with technical resources. 

Shopify, on the other hand, stands out for its user-friendly interface, out-of-the-box functionality and excellent customer service. It's particularly suited to non-technical users and small to medium-sized businesses looking for an easy-to-manage all-in-one solution. The final recommendation depends on the specific needs of your e-commerce project. If you'd like to get started with Shopify, you can take advantage of 3 months free for just €1.

Frequently asked questions 

Does Magento work with Shopify?

Shopify is a service-based sales platform that lets you create online sales sites and point-of-sale systems. The Shopify Connector extension integrates Magento and Shopify online stores.

Why switch from Magento to Shopify?

Shopify is much easier to customize than Magento. It offers ready-to-use themes and plenty of visual cues to help you create a beautiful online store tailored to your business.

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