For a dropshipping shop, it is crucial to have good visibility and traffic. In order to manage visits and hopefully increase sales, many brands collaborate with influencers. This technique can be successful. However, you should not work with just anyone. You will need to find a profitable influencer. How do you find the right one?
Influencer dropshipping: what should you know about it?
In dropshipping, to increase your chances of making good sales, you must first find a winning product and a good influencer. If you haven't found them yet, use Minea. This tool will help you identify promising products and popular people on the web.
Indeed, in the e-commerce environment, it is often difficult to get traffic to a site. In order to create a constant flow of traffic, you have the choice between different marketing channels. Among all the alternatives, there is the collaboration with dropshipping influencers. They will promote your products and attract more traffic.
The more popular your brand or product is, the more you can increase your sales. Working with an active online influencer will benefit your promotional campaign. Thanks to their creativity, they will advertise your products and you will gain notoriety.
In dropshipping, an influencer is a person who is able to lead consumers to take action and buy your products. Internet users are more likely to buy a product recommended by someone they follow.
The different types of dropshipping influencers on the web
In dropshipping, there are many Instagram influencers. Which category of influencer should you choose?
These are people who are followed by more than one million subscribers. On the one hand, there are sports celebrities, music stars, film artists, etc. On the other hand, there are people who have managed to build up their reputation solely through social networks. The mega-influencers often charge a very high fee.
These influencers have a community of between 100,000 and one million followers. Their fees are quite high. These people often work with big brands. They often work full time. As they are well known, they are able to reach a considerable audience.
These are the influencers who have between 30,000 and 100,000 followers. If you decide to partner with these people, you will still manage to attract the attention of a large number of internet users. These people have fixed rates and negotiable rates. They have their own expertise and the trust of their subscribers. Their commitment rate is often high.
These are people with subscribers between 5,000 and 30,000. These influencers are willing to negotiate their rates. Even if they don't have many followers, they can generate a high conversion rate. They are suitable for brands with a limited budget.
Find an influencer in dropshipping: how to proceed?
It's not easy to find a good dropshipping influencer. However, if you use the right method, you will find the right person for you.
- Search with hashtags or keywords related to your field of activity
Looking for a fashion influencer on Instagram? Open this application on your phone. Type a keyword (like fashion) in the hashtag area. You will see many profiles appear. To find the best influencers, choose the ones with the most posts and those with more than 1k likes.
These tools will help you find the right influencers to promote your dropshipping shop and products. Some of these tools are not only used for dropshipping, but on a larger scale. Even big brands can use them.
By using the right tools, you can easily verify the authenticity of the influencer, their number of followers, their engagement rate, etc. All you have to do is filter the candidates and choose the one that meets your needs.
If you have already opened accounts on different social networks, you probably have your own audience. Look at your followers and you may have an influencer. Since this person follows you, he or she may be considering collaborating with you.
This search engine can help you find influencers. Just type in the right keywords and Google will display a list of influencers. All you have to do is choose the one you want to partner with.
Which influencer should you choose and contact?
Before contacting a dropshipping influencer, you should make sure that they meet your criteria. To avoid making the wrong choice, evaluate the influencers on your list.
- See the size of the community
By choosing an influencer with millions of followers, you will get good exposure. However, there is no guarantee that all of their followers will be directed to your site. If you go for an influencer with a relatively small community, you'll get a lot of exposure:
- You won't have to allocate a large budget because you are not working with a social networking superstar;
- Benefit from better fan engagement.
An engaged audience is able to interact with publications. Members often make likes, comments, shares, etc. Even if an influencer has a large number of followers, but they are not necessarily active in a group. On the other hand, a fan will tend to engage. Don't focus on the number of followers. Focus on the engagement and loyalty of the community.
- Choose an influencer consistent with the brand
Give preference to influencers who are in the same theme as your dropshipping shop. For example, if you offer bicycles, it is not necessary to work with an influencer in the automotive field.
- Checking the authenticity of the community
On social networks, there are fake followers. You will not be able to generate real engagement if only some of the followers are genuine. Avoid influencers who use fraudulent methods. To check the authenticity of an audience, you can use FollowerCheck for Instagram and BotOrNot or TwitterAudit for Twitter. Avoid fake influencers. They use sponsored posts and buy their audience.
- Focus on the quality of the content and the experience of the influencer
If you choose the wrong influencer, they may create a bad buzz for you. Check the type of content they offer. Filter out influencers who are potentially damaging to your shop. Look at the quality of posts (spelling mistakes, emojis and hashtags).
An experienced influencer is used to working with businesses. They are more efficient and will help you save time.
Whatever the field of activity, working with influencers is always effective. These people are able to help you build a quality audience around your brand or company. It's a real marketing lever. Looking for a profitable influencer? Rely on Minea. This tool will help you find a trusted person to develop your e-reputation.