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Optimise your dropshipping sales with Snapchat Ads

Take advantage of Snapchat for your dropshipping shop. Minea can help you succeed in your Ads campaign.

Snapchat ads are completely unexplored channels for many business owners. They don't seem as simple as Facebook or Instagram ads. Yet they are easier to set up than you might think. This is a great opportunity for those who have avoided them in the past.

Setting goals for dropshipping Snapchat ads

The platform asks you to determine the objectives of your dropshippingad campaign that Snapchat offers from a pre-determined list. It uses this information to determine automatic bids and ad placement. These include:

  • Brand awareness and video viewing
  • Web hits and conversions
  • Lead generation
  • Application installation and engagement
  • The brand's commitment
  • Catalogue sales

Naturally, you will need to select catalogue sales if you are trying to get product sales. Otherwise, you can try to use Snapchat ads for brand awareness. So, if this is something your brand needs, it is recommended that you check it out.

The auction strategy

With the automatic auction, Snapchat takes the lead and makes your bids for you. It tries to get the maximum return based on the selected objective. It uses your budget, the target audience and the duration of the ad campaign. This allows it to decide what bid to place for a given ad appearance.

With the maximum bid, you have to tell Snapchat how much it is allowed to bid. It works below this amount, while trying to optimise your target.

With the target cost, Snapchat considers the total duration of your campaign. It tries to show your ads to the users most relevant to your goals. It spends as close to your budget as possible over the month.

It is recommended to start with the automatic auction. It provides more consistent data than the target cost. Give their automatic bidding system a chance to acquire valuable customers. Then you can experiment with maximum bidding or target cost.

Snapchat ad types

Like Pinterest ads and Youtube ads, Snapchat offers several types of snapchat ads for dropshipping.

  • Image or video ads

These are the simplest ads, which are displayed between or after content. They can last up to three minutes and must be 1080 pixels x 1920 pixels and 9:16.

  • The filters

Filters are less dynamic versions of Snapchat lenses. People can take a photo with a promotional filter on it. Filters are usually fixed, like flags.

  • The lenses

The lenses are expensive so dropshipping shop owners with snapchat can streamline their use. They are interactive, like the famous "dog lens" that licks the screen when the user opens their mouth.

  • Story Ads

These can be found in the "Discover" area of Snapchat. They are displayed as a brand-specific "tile" in your stories. When a user opens them, they can see between 3 and 20 images or videos. Use them to showcase your products to a targeted audience.

  • Product announcements

Product ads overlap somewhat with story ads and single image or video ads. They make it easier to showcase your entire product catalogue.

  • Commercials

Commercials are elusive and last only 3-6 seconds. They can also be played for a longer period of time, up to 3 minutes.

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The best part of snapchat ads for dropshipping: targeting

Targeting makes your advertising efforts really effective. It refers to the act of getting your ads in front of the right customers. Snapchat offers excellent targeting options for your ads. You have the standard options, such as age range, gender and language. It also offers incredibly specific options for your targeting efforts. So you can be extremely nuanced in your targeting.

Target your audience based on data, using your analytics. Use this information to create a custom audience. You can also import a file from a customer relationship management system. Snapchat will create a similar audience from this file.

Snapchat also offers audience categories, you select one, then a sub-category. Then it offers even more specific subcategories to help you refine your audience.

There are four categories, including lifestyles, consumers, readers and visitors. Lifestyles divide people according to their interests and hobbies. Consumers are naturally people who have a natural propensity to shop online. This is the category that most dropshipping shop owners should focus on. Viewers divide audiences according to their movie or TV viewing habits. Visitors are people who have recently visited certain types of establishments.

The best part of snapchat ads for dropshipping: targeting

Targeting makes your advertising efforts really effective. It refers to the act of getting your ads in front of the right customers. Snapchat offers excellent targeting options for your ads. You have the standard options, such as age range, gender and language. It also offers incredibly specific options for your targeting efforts. So you can be extremely nuanced in your targeting.

Target your audience based on data, using your analytics. Use this information to create a custom audience. You can also import a file from a customer relationship management system. Snapchat will create a similar audience from this file.

Snapchat also offers audience categories, you select one, then a sub-category. Then it offers even more specific subcategories to help you refine your audience.

There are four categories, including lifestyles, consumers, readers and visitors. Lifestyles divide people according to their interests and hobbies. Consumers are naturally people who have a natural propensity to shop online. This is the category that most dropshipping shop owners should focus on. Viewers divide audiences according to their movie or TV viewing habits. Visitors are people who have recently visited certain types of establishments.

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