Snapchat ads are completely unexplored channels for many business owners. They don't seem as simple as Facebook or Instagram ads. Yet they are easier to set up than you might think. This is a great opportunity for those who have avoided them in the past.
Setting goals for dropshipping Snapchat ads
The platform asks you to determine the objectives of your dropshippingad campaign that Snapchat offers from a pre-determined list. It uses this information to determine automatic bids and ad placement. These include:
- Brand awareness and video viewing
- Web hits and conversions
- Lead generation
- Application installation and engagement
- The brand's commitment
- Catalogue sales
Naturally, you will need to select catalogue sales if you are trying to get product sales. Otherwise, you can try to use Snapchat ads for brand awareness. So, if this is something your brand needs, it is recommended that you check it out.
The auction strategy
With the automatic auction, Snapchat takes the lead and makes your bids for you. It tries to get the maximum return based on the selected objective. It uses your budget, the target audience and the duration of the ad campaign. This allows it to decide what bid to place for a given ad appearance.
With the maximum bid, you have to tell Snapchat how much it is allowed to bid. It works below this amount, while trying to optimise your target.
With the target cost, Snapchat considers the total duration of your campaign. It tries to show your ads to the users most relevant to your goals. It spends as close to your budget as possible over the month.
It is recommended to start with the automatic auction. It provides more consistent data than the target cost. Give their automatic bidding system a chance to acquire valuable customers. Then you can experiment with maximum bidding or target cost.