Orichi: Best Facebook Tracking Application for Shopify
January 7, 2024
Since the iOS 14 update, e-merchants and dropshippers are facing a lot of difficulties in their Facebook targeting, as they will no longer have access to iPhone users' data.
This represents a big loss of revenue since targeting is now done on biased data that does not significantly represent the target audience. Fortunately, there are methods to compensate for this.
In this article, we will introduce you to Orichi which is a Facebook pixel tracking application. With this application, you will be able to collect all the data you need about your prospects, even if they are on iPhone, in order to optimize your advertising campaigns for better conversion rates.
Let's discover together what Orichi offers as a solution to e-merchants.
What does Orichi propose as a solution?
Facebook Orichi's Pixel tracking application allows you to improve your advertising campaigns by providing you with relevant data about who is interacting with your ad and website regardless of whether they are on iPhone or Android.
The benefit is that you will be able to better segment your ad campaigns for better conversions. The Conversion API is the perfect solution for the iOS 14 update. And that's what Orichi offers you. Basically, Orichi allows you to bypass the iOS 14+ update and ad blocks.
The interesting thing about the Orichi application is that it sends your site data directly to Facebook. Compared to other applications, you don't even need to install a pixel in the user's browser.
Orichi also allows you to add multiple pixels with a specific event on either Facebook or TikTok. By using Orichi, you will be able to segment your Facebook tracking pixel data by niche. This is very important for you, as you will be able to further optimize your campaigns by creating audiences similar to your website visitors, for example. This is the only way to reach new qualified audiences.
By using this app, you are going to be able to enjoy the privacy that is compliant with regulations like GDPR and CCPA. This is not offered by other applications.
Orichi' s ease of setup is also one of the parameters that differentiate it from other apps. You can set it up very quickly on your Shopify store, even without connecting to Facebook.
How to use Orichi on Shopify?
To use Orichi on Shopify, you need to install the application on your Shopify store. Once installed, you'll need a developer to help you make the necessary configurations to set it up on your store. Once everything is in place, you can start tracking your visitors' conversions and behaviors just like with a regular Pixel code.
Orichi Tariff Plan
You can get the Pixel Facebook tracking app on Shopify for $11.99. This is a one-time plan that gives you access to all the features offered by the tool.
With this offer, you can:
Bypassing the IOS 14 update;
Add multiple Pixels to track events accurately;
Add on your store Pixels from Facebook and TikTok ;
Segment your Facebook tracking pixel data by niche.
You are also entitled to a 3-day free trial during which you can test all the features of the tool. Moreover, if you opt for an annual plan, you can benefit from a discount of up to 50%.
In this article, we have just seen how you can bypass the IOS 14 update with Pexel Facebook Tracking App For Shopify Orichi. This app provides you with relevant information in relation to your prospects. So you can optimize your campaigns, target new audiences for a better conversion rate.