13+Best Facebook Ad spy tools in 2023

Facebook advertising has become an essential part of any digital marketing strategy, whatever the size of the company. With over 2.7 billion monthly active users, Facebook offers a vast pool of potential customers for businesses to target. However, to create effective advertising campaigns, it's important to know what your competitors are doing. That's where the best Facebook ad spy tools come in.

In fact, these tools enable marketers to spy on their competitors' ads, analyze their strategies and better understand what's working for them. In this article, we're going to explore some of the best free Facebook ad spy tools that can help you stay one step ahead of your competitors.
So, without further ado, let's get down to business. 


Minea is a powerful tool that lets you spy on social networks such as TikTok, Pinterest and especially Facebook. You can use this tool to research your competitors, find winning products or come up with new ideas for your own Facebook advertising campaigns. Simply enter a keyword and Minea will show you all the ads running in that niche, including ad text, images and even the landing page.

You can then use this information to create your own Facebook advertising campaigns. Minea is an indispensable tool for any Facebook advertising specialist. 


If you run a dropshipping business, Dropispy is one of the best free Facebook ad spy tools you need. In fact, it lets you find the best winning ads from your competitors that you can replicate for your business and increase your sales.

The platform gives you the chance to get started for free, and you'll have access to basic spy tools and filters. If you need advanced filters and options, you can upgrade to one of the premium plans according to your needs. With this tool, you can :

  • Spy on all your competitors to find the best-performing ads,
  • Use advanced filters to make your search more precise.

We've also written an article detailing Dropispy's features. Consult the guide to find out more about this tool.


One of the best and fastest Facebook ad spy tools is: PowerAdSpy. This tool has almost everything you could want. You can spy in depth on your competitors' strategies and simply copy the right ad copies into your own ad database.

What's more, features such as advanced search and filtering are there to help you with all the relevant searches and ad exploration. With this tool, you can :

  • Track all your competitors' ad creatives and types,
  • Filter by age, relationship and landing page keywords.

In this "PowerAdspy Reviews" guide, we present all the features of this tool and the benefits it offers your business.


BigSpy is one of the best Facebook ad spy tools we can't miss on this list. Indeed, this tool accumulates voluminous data, especially from Facebook, Twitter, Instagram and Shopify ads, and constantly updates it. It draws your attention to marketing ads by filtering ad type, country, creative type, industry type, CTA and time, and so on.

What's more, you can display related products by searching for country, industry type and shelf life. You'll easily find ads that work well in your niche. This allows you to run more profitable and less expensive ads. Bigspy is one of the best tools for creating engagements and publishing impressions. In this guide to "BigSpy Reviews", we've explained in depth how this tool works and its benefits.


AdSpy is the world's largest database of Facebook and Instagram ads with the following features: 

  •  51 million ads and growing every day,
  •  Mobile ads,
  •  9 million advertisers tracked daily since 2016,
  •  184 countries,
  •  80 different languages,
  • Search by ad text, URL, landing page URL, comments, affiliate networks,
  • Filter by age, gender, number of daily likes,
  • Definition of when ads were created or viewed by users
  • Search by technology used,
  • Analysis of affiliate offers in all URLs,

Finally, AdSpy is one of the best applications for collecting advertising information, with the fastest search and the largest database.

Social Ad Scout

Social Ad Scout is one of the simplest spy tools on this list. In fact, it has several filters you can use to search and target your competitors' campaigns. What's more, it includes both desktop and mobile ads, in every conceivable format. 

The tool covers around 21 countries worldwide. This makes it the ideal choice for online marketers and e-commerce specialists. The tool offers you, for example:  

  • A detailed breakdown of competitors' campaign strategies,
  • Demographics, successful Facebook campaigns, and audience.


SocialPeta is another well-known option on our list of the best Facebook ad spy tools. In fact, it has almost everything you'd expect from a Facebook ad spy tool. With just a few clicks, you can find unmasked affiliate ads, suspicious masked ads and much more.

One of the main features of this tool is its vast database of over 200 million different industries. With SocialPeta, you can access 100,000 playable ads. What's more, downloads include 60 days of data and regional creatives. You can find out in our "SocialPeta Reviews" guide how this tool can help you explode your business.


AdPlexity home page

AdPlexity is an all-in-one solution for your Facebook ad spying needs. This tool helps you monitor your competitors' ads and related campaign data in 70 different countries. What's more, you can search using filters such as :

  • Key words,
  • URL,
  • Countries,
  • Devices and traffic sources. 

You can also access features such as :

  • Real-time data on desktop campaigns
  • Checking pop-up traffic sources
  • Landing pages, banner ads, integrations, etc.

Finally, we've put together this comprehensive guide to AdPlexity, in which we present all these features in detail.


Anstrex is one of the best Facebook ad spy tools on the market. Not only has it won numerous awards over the last few years, but it takes into account both computer and mobile ads. What's more, the database provided by the tool is one of the largest on the market. You can access around 10 million native ads from 15 different countries.

Affiliate campaigns, native ads, banners, pop-ups, etc. are also accessible via this tool. To find out more about the tool's features, see our "Anstrex" guide.


SpyFu home page

Another top ad spy tool on this list is SpyFu. It focuses on your competitors' SEO and Pay-Per-Click marketing strategies. What's more, it takes both desktop and mobile ads into account and contains many incredible tools. Here are some of the key features of this tool:

  • Focus on the competition with SpyFu Kombat,
  • Analysis of competitors' advertising history.


Since its creation, AdEspresso has caused a sensation in the world of ad spy tools. In fact, this tool enables you to spy in depth on your competitors' Facebook strategies. What's more, it's easy to use for small and medium-sized businesses. Research with AdEspresso is possible on the basis of various factors, such as :

  • Graphic locations,
  • Creations,
  • Demographic data,
  • Keywords, etc.   

You can also obtain numerous daily recommendations to help you better optimize your existing advertising campaigns. Finally, you can synchronize your Facebook advertising account and related customer relationship management.


AdFlex is one of the most comprehensive platforms for discovering your competitors' advertising campaigns and developing a winning strategy. In addition to Facebook Ads, this software works with TikTok, Google Ads and native advertising platforms. What's more, it can help you design your advertising campaign. This will save you a lot of time that would otherwise have been spent researching campaign ideas.

It also helps you find the right audience for your ads. You can refine your audience based on a number of factors. In short, AdFlex is a better Facebook ad spy tool for you to try.


AdBeat is an excellent tool for monitoring and studying ads published by your competitors. What's more, it displays ad creation, message, position, quantity and more. Adbeat processes over 8 million ads every day, for desktop, mobile and native advertising. 

Better still, it covers data from 26 different countries, over 90 advertising channels and five device types (desktop, iPhone, iPad, Android, Android tablet). Key features include:

  • Find out where a particular advertiser displays its ads
  • Analyze advertisers comparable to your competitors
  • Discover the best ads for a particular domain
  • Discover profitable advertisers
  • Show who advertises in a particular domain(s)

Finally, the site is easy to use and navigate, especially when it comes to advertising banners.


The best Facebook ad spy tools are valuable resources for marketers and entrepreneurs looking to leverage the power of advertising on this platform. These tools provide access to strategic information on competitors' advertising campaigns, and help improve their own advertising strategies.

By using these spy tools, it's possible to determine industry best practices and effectively target your audience. What's more, these tools often offer additional features such as keyword monitoring, performance analysis and detailed reporting.

However, it is important to stress that the use of these tools must respect Facebook's advertising rules and policies. It's essential to remain ethical and not violate the privacy of other advertisers. Did you find this guide useful? If so, don't hesitate to subscribe to our blog to discover our next publications.

Frequently asked questions 

What is an ad spy tool?

An ad spy tool is software that enables marketers and entrepreneurs to search, analyze and monitor online ads. AdSpy, for example, is the world's largest searchable database of Facebook and Instagram ads. 

Which Facebook ad is best?

  • When it comes to Facebook ads, different formats are used:
  • Video ads are ideal for engaging audiences.
  • Carousel ads are effective in increasing conversions and sales.
  • Collector ads are recommended to stimulate sales of product catalogs.
  • Instant experience ads offer users an immersive experience.

What is AdSpy compared to Dropispy?

Dropispy and AdSpy are research tools providing data on online ads. However, Dropispy focuses specifically on Facebook ads from online stores, while AdSpy primarily provides data on Facebook and Instagram ads published by various e-commerce companies.

List of the best Facebook ad spy tools

  • Minea
  • Dropispy
  • PowerAdspy
  • BigSpy
  • AdSpy 
  • Social Ad Scout
  • SocialPeta
  • Adplexity
  • Anstrex
  • SpyFu
  • AdEspresso
  • AdFlex 
  • AdBeat

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