In this tutorial, we will learn about Minea's Placement Spy Tool. This tool lists over 300,000 product placements from Instagram and Snapchat. The analysis of product placements is very important, as they are full of winning products that cannot be found in Facebook ads.
To look at the best Instagram and Snapchat placements for influencers, we can go to the "Placements" section.
By default, the tool sorts ads by "last seen date". In other words, placements that were last seen by Minea on Instagram and Snapchat.
Next, we need to define precise search criteria to target, find and find investments that interest us. To do this, we need to use the search filters that allow us to search the investment database.
In this box, several filters appear. We will look at each of these filters in detail.
The "Categories" tab allows you to search for influencer placements according to your niche. Here are some examples of categories: beauty, art, animals, accessories and jewellery, etc.
The "Technologies" tab allows you to search for influencer placements according to the type of redirect website.
We can choose to identify these placements on platforms such as: Shopify, Woocommerce or Prestashop.
The "Country" tab allows you to find influencer placements in the market of your choice. We have over 30 markets to choose from.
The "Followers" tab allows us to choose the placement of influencers according to their number of followers. We can choose between different ranges of followers. For example, we can filter influencers with less than 100,000 followers as well as influencers with more than 10 million followers.
The "Platform" tab allows us to define the social networks on which we want to analyse these placements. Today, we can choose between Instagram, Snapchat. In the near future, we will also be able to spy on placements on TikTok.
Investment details page
The view button in the image above takes you to the placement details page. It is from this page that we will be able to analyse the placement, access the stories, and see the shop that initiated the operation.
Finally, the "other placements" tab allows you to search for placements of all influencers who have worked with this shop.
Find a winning product with the "Investments" section
Now that we have seen the usefulness of search filters, we will see how to combine them to find winning products.
For example, if we are looking for products related to the beverage niche, we can select the "Shopify" technology with the category "Food & Beverage".
Then we can look at the latest placements collected on the networks. To detect a product, we can look at the influencers' stories.
In this example, this influencer has made 14 stories for this product. By clicking on "view stories" we can quickly scroll through the stories and see if the product looks interesting.
From this window, we get data on the influencer who is promoting the product:
Its commitment rate
Then we can go to their Instagram profile to study it (1). We can also see the internet shop to spy on their products, their design, their copywriting (2). Finally, by clicking on "More detail", we can spy on the shop's entire marketing strategy from the "Shops" section of Minea.
Well done, now you have mastered the basics of Minea's investment spy tool. Now you need to experiment, test and create your own filter combination to get the best out of the tool.