How to choose the best time to publish content on TikTok

TikTok is a popular social media application that allows users to create, share and watch short videos. With billions of active users on the platform, knowing the best time to publish content on tiktok is crucial. Indeed, publishing content on this application at the right time is essential to increase visibility with your target audience. 

That's why in this article we're going to show you the strategies that will help you choose the best time to publish on TikTok. If you want to see your presence on TikTok take off, then read on.

Best time to publish content on tiktok

Before choosing the best time to publish content on tiktok, you need to understand your target audience. To do this, we suggest 2 methods to adopt.

Analyze demographics and habits

To understand your target audience on TikTok, it's important to analyze their demographics and habits on the platform. Here are a few points to consider:

Determine the average age of your target audience: the age of your target audience will influence when they're more likely to be active on TikTok.
Geographic location:
you need to identify the regions or countries where your target audience is located before broadcasting your content. This can help you account for time zones and adapt your publishing strategy to suit local schedules.
Interests and niches
: if your content is focused on a particular area, make sure you understand the habits and preferences of your audience in that niche.

Use statistics and analysis tools

To get accurate information on the best times for your target audience to be active on TikTok, you need to use statistics and analysis tools. Here are a few of them:

TikTok internal statistics: these can include peak activity times, most engaged days of the week. They also include how your content performs at different times of the day.
Third-party analytics tools
: tools provide more detailed information on peak activity times and popularity trends for certain types of content. Look for reputable tools and use them to gain additional information about your target audience before posting a video.
Experimentation and monitoring
: once you've gathered information about your target audience's best activity slots, it's essential to test different publishing time slots. This means carefully observing the performance of your publications at different times of the day and week. Then, keep track of key statistics such as the number of views, engagements and shares. This will enable you to determine the most effective times to publish quality content and optimize your publishing strategy on TikTok.

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Studying trends and algorithms

Studying trends and algorithms

Discover below the secrets of success on TikTok by understanding the trends and algorithms that influence this platform.

Follow trends and popular hashtags

Here are a few tips for keeping up with popular trends and relevant hashtags.

Explore the "Discover" tab: check the "Discover" tab on TikTok regularly for new trends, viral challenges and popular videos.
Search for relevant hashtags:
by searching for hashtags, you'll be able to see trends specific to your area of interest and tailor your content accordingly.
Analyze viral videos
: watch which videos go viral on TikTok and analyze what makes them popular. This way, you can adjust your publishing strategy and maximize your chances of success.‍

Master TikTok's algorithm for greater visibility 

Master the TikTok algorithm

To maximize the visibility of your content on TikTok, it's crucial to understand how its algorithm works. Here are the key points to consider:

Engagement: likes, comments, shares and viewing time are key indicators of a video's visibility.
Viewing time:
videos that hold users' attention for a long time are preferred. To this end, you should regularly post your content at times when your audience is most likely to spend time on TikTok.
Sharing and interaction:
TikTok's algorithm takes into account the number of shares and interactions a video generates.
Avoid competition:
try to choose times when there is less competition to increase your chances of attracting users' attention.

Experiment with different publishing moments

When it comes to experimenting with different publication times, it's important to follow these 2 procedures: 

Plan your publications strategically

To set up a strategy for publishing your content, you need to follow certain steps: 

Divide your audience into segments: if your audience is spread over different time zones or has specific usage habits, divide it into segments. Then plan to share content at different times for each segment to reach a large number of users.
Test peak times
: to develop your visibility, identify the peak times when your target audience is most active on TikTok. These hours can vary according to the day of the week and the demographics of your audience. You can then plan to post content during these hours to increase your chances of capturing your audience's attention.
Experiment with days of the week:
certain days of the week may be more conducive to engagement and visibility on TikTok. Test different days of the week to determine which generate the most interaction and engagement with your content.‍

Measure engagement, views and shares

Measuring engagement

After publishing at different times, evaluate the performance of each publication by monitoring certain key indicators. Here are some important indicators to consider when measuring the impact of your publications: 

Views: keep track of the number of views each publication receives. This way, you can be sure that your content is reaching your audience at different times.
track the number of shares your publications receive. Shares indicate that your content has been appreciated to such an extent that users have chosen to share it with their own audience.


Choosing the best time to publish content on TikTok is an essential strategy for increasing the visibility of your content. Understanding your target audience, analyzing trends and habits, and using analytics tools will help you make informed decisions. You then need to experiment with different publishing times and strategically plan your posts to optimize your reach.

Finally, measure engagement, views and shares to assess the impact of your posts. By following these tips, you'll be able to grab your audience's attention, generate engagement and maximize your presence on TikTok. Be creative, adaptable and follow the data to succeed on this constantly evolving platform.

Frequently asked questions

What's the best time of day to publish content on TikTok?

The best time to publish content on tiktok can vary depending on your target audience. However, many TikTok users typically see a peak of activity in the late afternoon and evening. You can try publishing between 6pm and 9pm to get started. After that, analyze your account statistics to refine your posting strategy.

Which day of the week is best for posting on TikTok?

Again, it depends on your target audience. However, many TikTok users find that weekdays, especially Tuesday to Thursday, are usually more active than weekends. Weekends can be more competitive, as more content creators publish then. You can try publishing mid-week and monitor the performance of your content.

Should I avoid publishing during work or school hours?

It may be a good idea to avoid publishing during work or school hours. Many people will be busy at that time, and this can influence the pace of publications. However, some content creators manage to get good engagement by publishing during these hours. Indeed, these users may also consult TikTok during their breaks, which can alter the rhythm of publications. You can test different times of day to see what works best for your audience, and adjust your posting pace accordingly.

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