Budget for Facebook ads in Dropshipping: How much to spend?

Dropshipping is a business model that's as profitable as it is simple. What's more, small business owners can launch their own dropshipping products with very little start-up and operating capital. However, dropshipping has its challenges and is far from a get-rich-quick scheme. Facebook ads for dropshipping and marketing can be one of those obstacles. That's why we've put together this simple guide to give you a framework for estimating your budget for Facebook ads in dropshipping. Read on if you'd like to find out more.

How much to spend on dropshipping Facebook ads?

Digital advertising is an important part of running a dropshipping store. Although it can be difficult to know how much to spend. A good rule of thumb is to spend 10% of your gross profit on digital advertising for dropshipping. Make sure you know your profit margin and how much you're willing to spend on advertising. This will ensure that you have sufficient visibility to increase your sales spend. Here are a few examples for specific niches: 

Yoga accessories

If you sell yoga accessories, for example, you can start with 10 or 20 euros a day. Once you've identified successful ads and products with high potential, you can gradually increase your budget. It's advisable to reach around 30 to 50 euros per day.

Natural beauty products

For natural beauty products, for example, you can start with a budget of between 15 and 30 euros per day. Given the competition in this niche, it may be wise to allocate a slightly higher budget. This will enable you to reach a wider audience and increase your chances of success.

Minimalist watches

With a daily budget of 10-20 euros per day, you can start advertising. This niche is relatively popular, but it's possible to get good results with a moderate budget. Gradually increase your budget according to the performance of your ads.

Women's sportswear

If you have a women's sportswear boutique, start with a budget of 20-40 euros per day. Women's sportswear is a competitive niche. It may therefore be necessary to allocate a higher budget to stand out and reach your target audience.

Setting a budget for Facebook ads in dropshipping: common mistakes

Setting a budget for Facebook ads

When you plan to market your products, you need to plan your budget. However, there are some bad habits that can hold you back in your advertising strategy. Here are just a few of them:

  • No research

Companies don't take the time to understand their audience. Nor do they know which platforms to use to deliver their content. As a result, they end up wasting money on ads that no one will ever see.

  • Don't test ads

Many dropshipping advertisers create an ad and hope for the best. Nor do they test the reaction of Internet users. This kind of practice leads to the disaster of "over-investment in a single platform". What's more, some companies invest all their resources in a single platform in the hope that it will become the benchmark for advertising. But, in reality, no single platform is the silver bullet. To succeed, you need to diversify your advertising campaign across several platforms.

  • Not measuring results

Without measuring results, it's impossible to know what's working and what's not. As a result, businesses waste money on advertising campaigns that aren't effective. Finally, we've put together a comprehensive guide on"How to leverage Facebook ads in dropshipping advertising" to help you. Feel free to read the guide to find out more.

How can you make the most of your budget?

Making the most of your budget

The most important thing to remember when allocating your budget is to set a clear goal. Have a realistic objective. Measure whether you want to increase brand awareness, generate leads or increase sales. From there, you can decide what will be most effective in reaching your audience.

And don't forget to take your budget into account when designing your campaign. You can call on a professional advertising services company to help you. A well-executed but expensive campaign is no good if you can't afford to run it long enough to see the results.

The benefits of spending more on advertising

There are many advantages to spending more on paid advertising. Indeed, it can help companies reach new customers and markets. Advertising can be a powerful tool for growing a business. And spending more on advertising can lead to greater success. Here's a list of the benefits you can achieve by increasing your advertising budget.

More customers

 When a company spends more, it is able to reach more customers and potential customers. Investing in advertising can help a company target a more specific audience. What's more, when customers see a company's ads, they are more likely to remember the company and take it into account when making a purchase.

Increased sales

Advertising can be good for business when it's done right. By spending more, businesses can reach a wider audience and increase sales. In fact, advertising is a powerful tool to help grow a business, if you set your budget right for Facebook ads dropshipping.

Greater brand awareness

Many companies choose to invest in advertising to increase brand awareness. Advertising can help build brand awareness and give the company a positive image.

Improved customer loyalty

Customer loyalty

A company that spends more on advertising is more likely to build customer loyalty than one that spends less. The reason is simple: advertising builds brand recognition and customer loyalty. What's more, it creates an emotional bond with potential and current customers. When customers see a company's ads, they begin to build a relationship with the company.

More data to work with

From a marketing point of view, the additional data makes it possible to accurately track and attribute the results of marketing campaigns. This level of data-driven marketing lends greater credibility to marketing strategies. In addition, it can help determine the most effective strategies and key channels for customer acquisition.

Additional data also enables more accurate monitoring of the profitability of marketing investments. All this information is essential for making informed marketing decisions that can drive real business growth.


There are many factors to consider when managing your Facebook ads dropshipping budget. You'll need to consider your product, your target market and your goals. By following these tips, you'll have a good chance of reaching your target market and growing your business. If you'd like to find out more about e-commerce, dropshipping and more, we've got plenty of other articles on our blog. So keep learning as much as you can. 

Frequently asked questions 

Is it possible to dropship without using Facebook ads?

Yes, it's entirely possible to do dropshipping without using Facebook ads. Other strategies can be used to boost sales. However, Facebook ads enable you to reach your target audience who are most likely to buy, resulting in increased sales.

What is the recommended cost of a Facebook advertising budget?

It's generally advisable to allocate a budget that allows for significant reach and testing. For small businesses or those new to Facebook advertising, a monthly budget of between $500 and $1,000 is often considered reasonable.

How much should I spend on Facebook ads every day?

For ad packages, most pay-per-impression advertisers must allocate at least $1 per day for daily budgets. Minimum budget requirements may vary depending on when you choose to be billed for your ads.

Launch winning products in 3 clicks

Discover winning products for sale today.

FREE Trial

Our free adspys

  • Find winning products on our adspy Tiktok

  • Find winning products on our Facebook adspy

  • Find winning products on our Pinterest adspy

1 winning product every day.
Follow us!