Trendy dropshipping products: how to find the winners for your online store?

In any dropshipping business, the products you choose to sell are a vital decision. They determine whether your business will enjoy high sales and success, or fail to thrive. Sounds worrying, doesn't it?  

Fortunately, there's a bright side. If you do your research properly, you can easily find winning products for your dropshipping store. At this point, you're probably wondering what "product research" entails.

In this guide, we'll show you some key steps and tips you'll need to find winning products to start a successful dropshipping store. Read on.

Characteristics of winning dropshipping products

Before you start looking for winning products to offer in your online store, you need to know what criteria they should meet. Here's a list of important features to consider for a winning product:

Solving a problem

Consumers see a product that solves a problem as a necessity rather than a luxury. This makes them more likely to want and buy such items. Best of all, it doesn't have to be a complex product.

Take remote organizers, for example. They're a simple solution for households where remote controls are often misplaced or scattered. Most consumers may not even know they need them, but if you make them available, they'll find a solution worth investing in.

Easy to market

Winning products must be easy to market. After all, marketing allows you to arouse the interest of potential customers and generate traffic to your online store. However, some products, such as adult toys, cigars or alcohol-related products, may be subject to marketing restrictions.

To avoid being caught unawares by such regulations, find out about the marketing protocols for your potentially winning products. Advertising platforms such as Google Ads or Facebook Ads also specify such prohibitions in their terms and conditions. 

Have an impressive look or a "wow" effect

What do you think has boosted sales of fidget spinners and hoverboards? The answer is very simple: they had a wow effect. As a result, most people became curious about what these gadgets could do, and found it hard to resist owning one. Similarly, if you can find a product that intrigues consumers and makes them want to buy, that's your winning product.

Adapt to your target market

A product that sells very well in one market is not necessarily a winner in your jurisdiction. Consumer tastes can vary according to weather conditions and demographic characteristics such as age, race and socio-cultural norms. 

Try to keep this in mind when collecting data on winning products. This will prevent you from having to copy and paste an idea that doesn't work for your target market. 

Don't be too common

Let's say, for example, that it's summer and you've identified beach towels as a potential winning product. While they're readily available in most online and physical stores in your target market, they may not be the best product for your business. Here's why: 

  • The competition would be too tough, and you might not benefit from a particularly high sales volume.
  • High availability often means that there is a prevailing market price. As a result, you may be limited to selling the item within this price range. On the other hand, with a more "hard-to-find" item, you may have more leeway when it comes to setting a price.

Current trends in the dropshipping market

Now that you know the essential features for choosing a winning product, let's take a look at dropshipping market trends in 2024.

Trend 1: personalized goods

The trend towards personalization continues to gain momentum. As 2024 approaches, demand for personalized products is on the rise. This sector includes a variety of products, from clothing to home decoration, offering dropshippers attractive profit margins. The ability to double the value of a basic item through personalization highlights both consumer demand and economic viability.

Trend 2: pet care products

Pet ownership is on the rise worldwide, particularly among Millennials and Generation Z. These generations are increasingly choosing pets. So dropshippers can explore a diverse range of pet products, including care products, clothing, accessories and toys.

The key is to identify items with high sales potential that meet the changing needs of pet owners. According to a recent study, "the global pet market, valued at $246.66 billion in 2023, is expected to reach $368.88 billion by 2030".

Trend 3: environmentally-friendly products

Growing awareness of environmental challenges and climate change has had a major impact on consumer behavior. More and more people are taking into account the ecological footprint of their purchases.

This trend reflects the growing willingness of consumers to support environmentally-friendly brands, and even to boycott those that don't make an effort in terms of sustainability. For dropshipping companies, focusing on eco-friendly products in 2024 is in line with this emerging consumer preference. What's more, it's a sound strategic decision.

"55% of consumers now show a preference for ecological and sustainable products."

Trend 4: technological accessories

The integration of technology into everyday life is undeniable, with the majority of households owning smart gadgets. This continuing trend suggests a growing market for technology accessories.

Technology accessories, including cases, screen protectors, chargers and headphones, remain in high demand due to their practicality and affordability. This sector offers lucrative opportunities for dropshipping businesses.

This evolution, driven by increasing computer use and digital dependency, represents a considerable opportunity. Particularly in areas such as gaming, where features like RGB lighting and programmable buttons are popular.

Trend 5: Kitchen utensils

Kitchenware is an essential category in every household, presenting a viable opportunity for dropshipping businesses in 2024. This growth suggests a promising niche for companies looking to establish and expand in this market.

The versatility of the cookware market, which encompasses a wide range of products, decoration and gadgets, makes it an attractive and dynamic sector for dropshippers to explore. The global cookware market, with revenues exceeding $16 billion in 2023, is expected to grow at a CAGR of 4.02% between 2023 and 2028.

The best niches for dropshipping in 2024

Are you thinking of setting up your own dropshipping business, but don't know which niche to choose in order to succeed? Don't panic, you'll find the answer in this section. In 2024, two product categories stand out for their potential profitability: luxury goods and beauty products. Let's take a closer look at these promising niches for dropshipping entrepreneurs.

The most profitable luxury product niches

Luxury goods continue to attract a passionate clientele in search of high-end, exclusive items. Here are a few sub-categories of luxury products that are particularly attractive for dropshipping in 2024:

  • Luxury watches: luxury watches remain the ultimate symbol of status and style. Prestigious brands such as Rolex, Omega and Tag Heuer continue to attract considerable interest among affluent consumers.
  • Designer handbags: designer handbags embody elegance and prestige. Iconic brands such as Louis Vuitton, Chanel and Hermès are always in demand, especially with the rise of online shopping in the luxury sector.
  • High-end jewelry: luxury jewelry, whether diamond rings, gold necklaces or gem-set earrings, remains a seasonal product sought after by affluent, quality-conscious customers.

Beauty product niches on the rise

The beauty industry is constantly evolving, with new trends and innovations emerging regularly. Here are a few beauty product sub-categories that will see sustained growth in 2024:

Skin care products: consumers are increasingly attracted by innovative skin care products, such as electric facial cleansers, LED masks and micro-needling tools. Indeed, these products offer interesting sales opportunities for dropshippers.
Natural make-up products:
demand for eco-friendly and animal-friendly make-up products is on the rise. E-tailers and dropshippers offering vegan, cruelty-free and natural formulas are attracting customers who are concerned about their health and the environment.
Hair care products:
increasingly aware of the importance of hair care, consumers are looking for products specially adapted to their specific needs. Examples include sulfate-free shampoos, anti-hair loss treatments and products for curly or frizzy hair.

Steps to success in dropshipping

Successful dropshipping relies on several important steps that you as a dropshipper need to know. In this section, we'll reveal the essential steps you need to take to build a successful dropshipping business:

Step 1: Find the right niche

Before you start dropshipping, the first step is to choose the right niche. Choosing a profitable, low-competition niche can also contribute to your success. To find a niche, you need to analyze market trends and identify growing products as well as products in high demand. You can also use keyword research tools, trend analyses and e-commerce platforms to gather valuable data.

Step 2: Find the best products to sell

This step is just as crucial as the first. In reality, you can have the most attractive online store in the world, but if you don't have the best products, it will be difficult to make sales. And an online store that doesn't make regular sales will eventually disappear. 

Fortunately, there are a number of effective tools, including Minea, that can help you meet this challenge. Minea collects these ads from major social networks such as TikTok, Facebook, Instagram, Pinterest and many others, then stores them in its database for future use. 

And when it comes to finding winning products, you can't ignore these social networks. You can also use Minea's powerful filtering, sorting and search options to quickly find the perfect product.

To get started, log on to Minea and click on "Ads". You will then be redirected to Minea's ad library. Select the social network of your choice and use the various filters, sorting and search options available to refine your search.

Step 3: Assess potential profitability

Minea also provides you with valuable information on the potential of your winning products. By analyzing sufficient profit margins, you can ensure the profitability of your business. You also need to take into account factors such as the size of the target audience, competition and seasonality.

Step 4: Select reliable suppliers

This final step involves choosing reliable suppliers or wholesalers with many years of experience. Make sure they offer quality products, fast order processing and good customer service.

On Minea, for example, once you've found the product that matches your criteria, you click on it and you'll see"Find a supplier" appear in the top right-hand corner. You then have the choice of finding your suppliers on Zendrop or AliExpress

If you choose the latter option, for example, Minea's ia system will suggest images similar to the product you've chosen. Click on an image and you'll get a list of suppliers to choose from.

Creating a successful, conversion-optimized Shopify store

Shopify is one of the most popular platforms for dropshipping stores due to its ease of use, robust functionality and customization options. You can sign up for Shopify right now and take advantage of a 90-day, $1 free offer to start building your store. After selecting a package, follow the steps below: 

  • Select an attractive theme
    Choose a professional, responsive Shopify theme that will showcase your products and deliver an optimal user experience. Customize it to reflect your brand aesthetic and make it easy for visitors to navigate.
  • Optimize site usability and speed
    Make sure your Shopify store is user-friendly and quick to load on all devices. You need to optimize images, reduce loading times and simplify the checkout process to improve conversion.
  • Configure payment and delivery methods
    Offer a variety of secure payment options and configure fast, reliable delivery options to meet your customers' needs. Integrate third-party applications as needed to extend your store's functionality.
  • Implement a solid marketing strategy
    Use digital marketing, including SEO, social media, paid advertising and e-mail marketing, to drive traffic to your store and increase sales. Continually test and adjust your strategies to optimize performance.

By following these key steps, you can build a successful and sustainable dropshipping business. In addition, keep in mind the importance of innovation, adaptability and exceptional customer service in maintaining your competitive edge in an ever-changing environment. 

TOP trending products for dropshipping in 2024

In this section, we present you with an incomplete list of the winning products identified by Minea's algorithms. If none of the products below meet your needs, please feel free to visit the tool to discover several other winning products:

1. Thermal label printer

The thermal label printer revolutionizes the way you print labels. With its advanced thermal printing technology, it lets you print labels in seconds, without the hassle of ink or cartridges. Whether for personal or professional use, this printer offers exceptional versatility. 

You can print shipping labels, file labels, gift labels and much more, all directly from your phone. Unleash your creativity with customizable designs and save time and effort with the thermal label printer.

2. Electric dead skin remover

Say goodbye to dead skin with this electric remover featuring Derma-Vac technology. Gone are the traditional and sometimes painful methods of removing dead skin. This remover gently sucks away dead skin, leaving your skin clean and smooth. Enjoy a pleasant and effective skincare experience with this innovative product, available from Minea.

3. Virtual laser keyboard

The future of productivity is here with the virtual laser keyboard. This compact device projects a keyboard and mouse anywhere you choose. No more cluttering up traditional keyboards and mice. With the Virtual Laser Keyboard, you can work anywhere, anytime, with maximum efficiency. Offer tomorrow's technology today with Minea!

4. 360° compression kneepad

Take care of your knees with this 360° compression knee brace. Designed to offer optimum support and superior comfort, this knee brace is perfect for sporting activities, recovering from injury or simply relieving joint pain. With its ergonomic design and uniform compression, it lets you stay active and mobile with confidence.

5. Cleaning brush for pet hair

If you have a pet that sheds a lot, this cleaning brush is a must-have. Designed to effectively remove pet hair from furniture, carpets and clothing, this brush is fully reusable and easy to clean. Give your home a deep clean and say goodbye to unwanted pet hair with this handy brush.

Conclusion

In dropshipping, it's important to choose the right products. To get a better view of the most popular products on the market, visit Minea. You'll get a better view of the winning products. You can also find inspiration for your dropshipping product videos on Minea.

FAQ

What are the most popular dropshipping products?

The most popular dropshipping products vary according to market trends and consumer preferences. However, certain product categories tend to be particularly popular, including fashion items, electronic accessories, beauty products, homeware and fitness equipment. 

During the winter seasons, heated jackets, hats, etc. are also good products to sell. Finally, it's essential to do thorough research on current trends and target products that meet a specific need or craze.

How do I find the ideal dropshipping supplier?

Finding the ideal dropshipping supplier is crucial to the success of your business. Here are a few ways to find reliable, quality suppliers:

  • Use online sourcing platforms like AliExpress, Alibaba, SaleHoo and Worldwide Brands to find verified suppliers.
  • Search for manufacturers and wholesalers in your specific niche using search engines, professional networks and forums.
  • Attend trade shows and industry events to establish face-to-face contacts with suppliers.
  • Ask other dropshipping entrepreneurs for recommendations and join online groups and communities to share experiences and advice.
  • Be sure to check the supplier's reputation, product quality, delivery times, return policies and shipping costs before entering into an agreement.

Can I dropship on Shopify?

Yes, Shopify is a popular platform for dropshipping due to its ease of use, advanced e-commerce features and integrations with dropshipping suppliers. Many entrepreneurs use Shopify to create and manage their dropshipping online store. Shopify also offers a variety of apps and plugins specifically designed for the needs of dropshippers, such as Oberlo, Spocket and Modalyst, which simplify the product and order management process. In addition, Shopify offers responsive customer support and training resources to help new entrepreneurs succeed in dropshipping.

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