Spying on your best dropshipping competitors: what tools should you use?

In the field of dropshipping, competition is tough. This is why it is necessary to do competitive intelligence. This means researching, analysing and exploiting information about your competitors and your sector of activity. By spying on your competitors, you will remain more competitive. 

Tool to see the competition in dropshipping: what are the criteria to take into account in its choice?  

Spying on the competition in dropshipping offers many advantages. That's why many entrepreneurs ask: "How can I spy on the competition? To access the right information and get the best results, you need the right tools. On the market, you'll find free tools for spying on the competition. But don't rush to just any product. It must enable you to do a search: 

• By keyword: the tool should be able to list ads according to keywords. This way, it's easy to target products in your field of activity. If you have a dropshipping store selling beauty products, you could use keywords such as "make-up", "skin care", etc. The tool should be able to identify the products of your direct competitors.
• By social network used: to assert themselves on the market, dropshipping stores are turning to social networks. The tool must enable you to analyze advertising on these networks. You can perform an analysis on the social media of your choice, or a simultaneous analysis on different networks. 
• By customer typology: for a marketer, it's important to know the typology of his customers. The tool must enable you to see which products are winning based on customer profiles. For example, it is possible to analyze advertisements dedicated to specific profiles (according to gender, age group, etc.). 
• By ad type: there are many different ad formats on the web. A good tool should enable you to analyze the different media and sort the ads. 
• By number of likes: you'll need to set a minimum number of likes. This will give you an opportunity to see which ads are attracting the most interest from users on social networks. Check whether an ad is popular by viewing the number of daily likes. This will help you identify trends. Choose ads whose number of likes increases daily. This shows that their popularity is growing. 
• Advanced filtering by Call To Action: campaigns can be sorted by CTA (Show now, Get offer, Apply now, etc.). 

The filters used may vary depending on the tool. Choose a tool that offers many interesting features. 

What type of tool should I use to spy on the competition?

To spy on the competition, look for tools that are simple to use and easy to learn. Choose a tool that can easily browse through all the ads matching the query. You also need a tool that is ergonomic. It should display the necessary information clearly and accurately. This way, dropshippers will have the essential data that could convince them to enter new markets or not.

How to spy on your competitors? 

On the web, dropshippers have access to many tools. 

• Minea 

In dropshipping, how to spy on the competition? Use Minea. It's the perfect tool for people who want to start dropshipping. It will save you from having to subscribe to different subscriptions to find the winning products. Minea will make your job easier. 

This solution allows the analysis of more than 10 million social media advertising campaigns. Thus, users will have easy access to useful information. It is one of the largest sources of advertising on the market. It allows you to filter results by country. It analyses ads on Facebook, Instagram and Snapchat. 

• BuzzSumo

How to spy on a competitor? It allows you to analyse the best performing content on different topics or competitors on social media. It will help you see which topics related to your brand are getting the most attention. This tool plays an important role in content marketing and SEO campaigns. 

• MailCharts

This tool allows you to track and understand how your competitors are using email marketing. It monitors around 100 companies. This way, you can access actionable information to improve your email marketing strategy. You will have the essential data and you will be able to use it to create your content.

• Adbeat

This tool will help you learn more about your competitors' online advertising strategy. You will be able to see what is working and what is not. This will save you from spending money, as your competitors will have already done the allocation for you.

• PricingAssistant

It is a way to automatically monitor competitors' prices. It will allow you to maximise your profits.

• SimilarWeb

Would you like to know how much traffic a site generates, its traffic sources and its most popular social channels? SimilarWeb may be of interest to you. It measures online behavior worldwide. It generates marketing information. 

Conclusion

When it comes to dropshipping, it is important to keep an eye on the competition. To do this, use tools that will simplify your task. Among the best tools, you will find Minea. It's a real mine of information about your competitors.