How to set up an email marketing strategy?

E-mailing is a marketing strategy used by many dropshipping companies. The aim is to make your business and your offers more visible and to encourage customers to buy. It is therefore necessary to implement an effective email marketing strategy in order to attract more customers and get more profits.

The benefits of implementing an email marketing strategy 

To be successful in dropshipping, you need to have several strategies to attract customers and profits. E-mailing is a good dropshipping strategy for business customers. The impression and click-through rate is higher than most other methods. It is also one of the most profitable advertising methods with the lowest cost. It is one of the most cost-effective methods of advertising, as receiving a letter from you makes customers feel more privileged and decides to trust you in return. It is also a way to distinguish yourself from your competitors who use other means of prospecting such as social networks and telesales.

On the other hand, it offers a good return on investment compared to other dropshipping techniques. Indeed, the cost of this strategy is much lower than the revenue generated from the sales made. It would be such a waste not to opt for this marketing method. For example, it would be more expensive to pay for advertisements on social networks even though the audience is higher, or to pay for a direct sale which requires several resources.

Creating a list of contacts, an essential step in an email marketing strategy

Before starting a dropshipping campaign, you need to know how to target potential customers so you can deliver a message to them. You need to ask yourself about your targets' expectations and behaviors, their interests and concerns, so you can offer the right product to the right person. From there, you can classify customers according to the type of product and their specific requirements. The easiest way to do this is to display registration forms prominently on your site.

Try to classify customer types according to their membership. Indeed, emails for loyalty marketing should not be the same as for new customers or for visitors or for partners. It is therefore essential to carry out a thorough study of the type of target to be able to segment the list of target contacts in an optimal way. Follow up on your contacts and observe their conversion progress in relation to your e-mails.

Define the objectives of the email marketing campaign for dropshipping  

Of course, each advertisement should correspond to a specific campaign. If you want to sell a product, for example, the email should have a convincing look to encourage purchase. If you just want to get feedback and shares, just ask for it in your prospecting so that you don't give any other impressions. Then make sure that your collaborators check that the information is correct. 

Keep in mind that the purpose of these marketing methods would be to increase sales. You need to think about when you should start sending emails and how often.

Structure the content of your email marketing based on examples

A dropshipping marketing email should then include certain elements: 

• The subject of the email

It is the first thing that customers see, so it is important to make it stand out with a tone that is true to your company. Different approaches such as emojis or catchy phrases are also possible to attract the customer's attention.

• The name of the company

Don't forget to include your name in the e-mail so that the prospect knows that the e-mail comes from your company. This is a way to avoid them spamming or putting it in the trash.

• A preface

Apart from the subject line, the preface should be equally compelling and attractive so that the email is read in full. You can also play with the fonts of your email marketing preface.

• A call-To-action button

Depending on your goals, you will need to create call-to-actions to include in your dropshipping marketing emails. Try to optimise the button so that the customer sees it clearly.

Tips for engaging email marketing in the e-commerce world

Of course, the content of your email should be taken care of since it is the very element that will make you get more customers and returns on your investment. It is therefore necessary to write an email adapted to your target while being brief. A short and clear email that goes straight to the point would be better to encourage the customer to use the call-To-action. Take care of the visuals you are going to integrate and make sure that they will not be blocked when the email is opened. Consider creating an email marketing template and test it before making it public. Then, define the frequency of sending according to the statistics of your audience.

Alternatively, you can use email marketing automation agencies to help you design engaging emails and track your open and click rates. Then choose a good website to provide you with the best email marketing. 

Conclusion

E-mailing can be used as a dropshipping marketing strategy and is more cost effective than other methods. However, attention must be paid to the content. If you are looking for products to market in dropshipping using email marketing, you can trust Minea.