Dropshipping tools
Today, it's almost impossible to succeed in e-commerce and be profitable without using product search tools .
Still known as Adspy tools, winning product search tools are now virtually indispensable, and are the first tool that dropshippers or e-tailers turn to in their online sales journey. There are dozens of these product search tools on the market.
In this article, we'll be talking about a new product search tool, Adserea. We'll take a close look at its features and pricing policy. Having used the tool ourselves to carry out several tests, at the end of this article we'll give you our opinion on its advantages and shortcomings. All this will help you choose the right product search tool.
Adsera is a product search tool that works like any other product search tool, except for a few features that are unique to it. This is also the case with all other product search tools, such as Minea.
Each tool has its own unique features that differentiate it from other tools. In this article, we focus on Adserea. As a dropshipper or e-merchant, you can use Adserea as a tool to find your winning product.
The advantage is that you'll save an enormous amount of time compared to manually searching for your products on TikTok, Facebook or other social networks. But how does Adserea work?
The principle is quite simple. Like all other adspy tools, Adserea is equipped with several algorithms whose role is to spy on advertisements on social networks. As you know, the main source of traffic for advertisers on the Internet is social networks.
Indeed, the algorithms of product search tools spy on social networks and collect the ads found there. These ads are now available to dropshippers and e-tailers, who can use them to choose their winning products.
To make their choice easier, Adsera offers highly relevant data for each ad collected, enabling users to learn more about a product and already have a prediction of its performance on the market before launching it .
The ultimate aim of this tool is to help dropshippers quickly find their winning products by referring to the data and statistics provided by the tool. All of which saves time and money for dropshippers.
Here are a few figures from this product search tool.
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Adserea's functionalities are subdivided into 7 main parts. Each of these tools has a specific role, which we'll explore here. Let's start with the very first tool, which is also one of the most important in the application.
Hand-Picked Products is the tool's main database. This is where all the ads collected by Adserea's social network robots are stored.
You'll find several thousand ads here. As a dropshipper, you can even start your product search by sorting through the data in this first tab of the tool. The big advantage is that you can filter products by keyword search or directly by niche.
This will allow you to filter ads and see only the types of ads that match your needs. However, unlike other product search tools like Minea, Adserea doesn't have advanced filter settings.
Thedownside is that you can't filter ads with more specific criteria, such as engagement rate, audience, target country, ad publication date and many other criteria. This can slow down your product search.
What's more, each product is accompanied by interesting data. When you click on a product you're interested in, you'll get information such as :
So here's the cocktail of features the tool offers for each of the products. However, it is not recommended to use the copywriting texts, descriptions or even the targeting audiences offered by the application;.
Youshould know that several other dropshippers use this same tool to search for their winning product, in fact, if you are content only with what the application offers you, you will very quickly sink into a competition that is already at its highest level.
You'll have the same product descriptions, the same copywriting followed by the same creative. Try to differentiate yourself by offering something unique that will make you stand out from the crowd. That's the only way you'll be able to sell your dropshipped products.
Let's move on to Adserea's second feature.
TikTok Spy is somewhat similar to the first tool, Hand-Picked Products. The difference is that this is typically related to TikTok. In fact, in terms of social media advertising, TikTok has now become the leader and most dropshippers use it for its lower acquisition costs and also to avoid the many blockages encountered on Facebook.
In this tab, you'll find only ads that have been collected on TikTok. The advantage of TikTok Spy is that, here, you can filter ads according to several criteria.
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These filters give you more precise ads, so you can quickly find the product that meets your criteria. What's more, for each ad, you're entitled to other interesting data that can tell you more about the product's performance. However, it's clear from this table that Adserea is rather limited in terms of search optimization.
Other product search tools, such as Minea, offer a number of filters that enable users to be as precise as possible in their search.
The other feature that may be just as interesting for you to explore is the "Find me this product" advanced search functionality at the bottom of the page. In fact, when you find a product, the tool allows you to do a more comprehensive search for the same product. The aim is nothing less than to see how other online stores are promoting the same product .
If you'd like to know more about a product or have more precise data, it's best to resort to the third tool, which we'll cover in the next chapter.
The ProductAnalyser is the best tool for in-depth product analysis. The other two tools mentioned above are mainly used to find winning products.
When you choose your potential winning product, you can now analyze it in the Product Analyzer to get more meaningful data. Here are some of the data you can get by analyzing your product with the analyzer.
In addition, we recommend that you carry out further research yourself to confirm or refute the product's potential. Relying on these data alone may not be a good idea.
Let's move on to Adserea's fourth tool, which is a bit special.
The Live Product Spy is a tab specially dedicated to new products. Since new dropshipping products are published every day on social networks, this special Adserea tab allows users to keep abreast of new trends.
According to the figures provided by the tool, over 13,000 new products are added every day. From this database, you can analyze each product using the Product Analyzer tool we discussed in the previous chapter.
However, after running a number of tests, we noticed that the tool lacks some precision when it comes to collecting ads and the various information linked to them.
This brings us to the fifth feature of the tool, which is dedicated to store search.
Adserea's Store Finder works a bit like its product finder, but here it's not about the products, but rather the stores. The Store Finder lets you find any dropshipping store very quickly.
Thanks to its filters, you can optimize your search to reach precisely the type of store you want to see. To succeed in dropshipping, it' s always a good idea to take inspiration from stores that sell the product you're planning to sell , and that are already making good numbers. This will give you a clearer idea of what works for that type of product, so you can replicate it in your own online store.
Once you've found the right store, you can go a step further and carry out a detailed analysis using the Shop Analyzer.
To analyze a store in Adserea, simply copy the store link and paste it into the store analyzer. You'll get relevant information such as :
On the other hand, the Minea product search tool offers much more in terms of store data. In just a few clicks, for example, you can see the global presence of a store or brand.
You can even obtain precise information on the marketing strategies your competitor uses on social networks. All this gives you a complete analysis of your competitor. The ultimate goal is to be able to identify your competitor's strengths and weaknesses, so you can better position your marketing strategy.
Minea goes even further, allowing you to identify the different applications and even the theme your competitors are using on their Shopify stores. No other tool on the market does this. That's why Minea has been called the most complete tool for dropshippers.
Adserea also enables its users to perform audience research, which can be very useful in advertising campaigns. If you're planning to build a community around your brand on social networks, Adserea's Audience Builder tool can help you find audiences to target in your posts, keywords to use or even hashtags that work best with your audience.
However, it is not advisable to rely 100% on this data, which is quite basic. What's more, this data is accessible to everyone, and your competitors will have the same data and information as you. This can further complicate your positioning.
So there you have it, all the features offered by Adserea's product search tool.
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Like all other winning product search tools, Adserea has its strengths and weaknesses.
After several tests, we have identified the most relevant positive and negative points.
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Adserea offers a single rate of $19.95/month. For a 6-month subscription, the rate is reduced to $14.99/month. For an annual subscription, the rate drops to $12.50/month. Note that with the paid plan, you can access the features mentioned above.
There's also a free package, but it doesn't give you access to all the features.
Minea is the product search tool that's the perfect alternative to Adserea. Unlike Adserea, which has a more complex interface, Minea has a very simple, easy-to-use interface .
In terms of functionality, Minea offers you a highly advanced product search tool with precise filters that can help you optimize your search and save time. Minea is renowned for its diversity in terms of information gathering.
Typically, product search tools collect information from a single social network. Minea, on the other hand, collects information from Facebook, TikTok, Snapchat and even Pinterest. All this makes Minea the adspy with the largest database.
What's more, Minea enables its users to analyze and make the best choices when it comes to influencer marketing. This is one of today's most widespread marketing strategies. In fact, Minea gives you precise information on a brand's performance, their product placements, the influencers they use and also the different positioning methods they employ on social networks.
As for store analysis, Minea's Shop spy tool allows you to analyze your competitors' stores in depth, with precise data that will enable you to make the right choices for your business.
Product search tools are indispensable for all dropshippers. In this article, we look at the Adserea tool, its features and pricing plans.
Adserea provides a lot of data for each product, and even if not all this information is useful for e-tailers, it's still an important feature that many product search tools don't have.
However, Adserea doesn't cover all social networks, which means that the tool's ad volume is rather limited compared to its competitors, who explore several social networks and have a wider field of action.
Finally, Adserea is also a little complex to get to grips with, and you can spend almost a week before you have control of the tool's interface, compared to Minea's interface, which is very ergonomic and doesn't require much time to get to grips with.
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