5+Best Analytics apps for Shopify

Shopify is an increasingly popular e-commerce platform, offering e-merchants tools to create and manage their own online store. With the constant growth of e-commerce, online store owners need tools to track the performance of their website and products. Therefore, the best analytics apps for Shopify are designed to provide detailed information about visitor behavior, etc. 

In this article, we'll take a look at the best Shopify applications apps that will help you track your website's performance.

How do analytics applications for Shopify work?

The best analytics apps for Shopify are tools that enable merchants to track user behavior on their website. In addition, they collect the following data on site visitors: 

• Number of visitors,
• Time spent on site,
• Most popular products,
• Products abandoned in the baskets, 
• Traffic sources, etc. 

Then, owners can use this information to optimize their website, improve their user experience and increase sales. Analytics applications for Shopify are very useful. This is because they allow owners to better understand user behavior and make informed decisions based on the data collected.

Let's take a look at the best analytics apps for Shopify that are essential for your e-commerce store:

Google Analytics 

Google Analytics is a web analytics application from Google. It is widely used by website owners to track and analyze their site's traffic. It also enables them to measure the effectiveness of their online marketing campaigns. In addition, the application provides precise data on visitors, including their:

• Geographic location,
• Device,
• Navigator,
• Behavior on the site. 

Website owners can use this information to improve the user experience. They can also optimize the content and most visited pages, and increase the conversion of visitors into customers.

Pros

• Track your website performance: Google Analytics provides detailed statistics on your website visitors, most popular pages and conversion rates.
• Track ROI: You can track traffic sources and conversion rates to see which marketing channels are most effective.
• Report customization: You can customize reports to your specific needs to track the metrics that are most important.

Cons

• Limiting the accuracy of sales data 
• Lack of information on orders 

Features

• Track the number of visitors and users on your site
• Analysis of visitor origin (country, city, traffic source)
• Tracking of most visited pages and average visit duration
• Conversion and bounce rate analysis
• Monitoring of transactions and sales

Also check out: 6 best amazon apps for Shopify (link to add to this article)

Lucky Orange

Lucky Orange is one of the best analytics applications for Shopify , providing real-time data on visitor behavior. It also allows you to visualize: 

• Session recordings,
• Heat maps,
• Form analysis,
• Investigations and much more. 

With Lucky Orange, e-commerce site owners can understand the behavior of their visitors. They can also improve the user experience to maximize conversions and sales.

Pros

• Allows you to visualize the navigation paths of visitors to your website.
• Provides session records to understand how visitors interact with your site.
• Provides real-time analytics to track live visitor behavior.

Cons

• Some advanced features require technical knowledge

Features

• Heatmaps: visual display of the most clicked areas on your website pages.
• Visitor session logging: logging of visitor activity to view visitor behavior.
• Analysis of forms: identification of fields that cause problems for visitors.

Conversion tracking: tracking of conversion goals in detail.

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Best analytics applications for Shopify: Mixpanel 

Mixpanel is an analytics application for Shopify that enables online store owners to track the behavior of their visitors. Thanks to this application, users can discover..: 

• How customers use their site,
• What are the most popular products,
• Which pages generate the most conversions. 

In addition, Mixpanel provides detailed reports on shopping trends, customer preferences and marketing performance. Online store owners can use this data to improve the profitability of their business.

Pros

• Customer retention analysis to evaluate the effectiveness of loyalty programs
• Monitoring the performance of marketing and advertising campaigns
• Real-time data visualization for faster decision making

Cons

• Complex interface 
• High cost 

Features

• Real-time event tracking to measure user activity
• Advanced segmentation to filter data by specific criteria
• Cohort analysis to understand trends and patterns in user behavior

Also read: The Best Abandoned Cart Apps for Shopify in 2023 (link to be added to this article)

Glew.io

Glew.io is an ecommerce data analytics application for Shopify. It allows online store owners to understand and optimize the performance of their business. In addition, it provides in-depth information on sales, customers, products and marketing channels to help improve decision-making for business growth. The platform is user-friendly and offers advanced analytics for stores of all sizes.

Pros

• Customer segmentation for targeted and personalized communication.
• Easy integration with multiple online sales platforms, including Shopify Plus.
• Create custom reports to monitor the most important KPIs.
• Tracking inventory and sales to avoid stock-outs and optimize inventory.

Cons

• Complex interface 
• Limits of customization

Features

• Sales and inventory forecasts
• Customizable dashboards for a quick overview
• Analysis of conversion rates and product performance

Conversific

Conversific is an analytics application for Shopify that provides detailed analysis of sales data and customer engagement. It also provides recommendations for improving results. Conversific tracks performance in real time and provides reports on key metrics such as: 

• The conversion rate, 
• The average value of the order, 
• Page loading time and much more. 

You can also access information such as:

• Customer retention, 
• Customer segmentation, 
• Traffic sources, 
• The best performing and best selling products.

Pros

• Measurement of customer retention and segmentation
• Identification of the most effective traffic sources and marketing channels
• Monitoring the performance of best-selling products

Cons

• No free version 
• Long initial configuration

Features

• Detailed information on traffic sources 
• Assessment of customer lifetime value and marketing channels 
• Analysis of the performance of the payment page and the purchasing process 
• Profitability analysis by product, sales channel and customer segment

Conclusion

In summary, each of the analytics applications presented offers its own advantages and disadvantages. It's important to evaluate your needs and goals before choosing the one that will work best for your Shopify store. By using the right analytics app, you can gain valuable insights that will help you optimize your marketing strategy and success on the Shopify platform.

It is possible to increase your sales by offering winning products and for that, the popular e-merchant tool, Minea, can help you reach your sales goals quickly. You can easily find products with high sales potential for your online store by using Minea's multiple search and filtering options. 

If you want to learn more about Minea, you can start a free trial right now with no monthly fees.

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Frequently asked questions 

Is Google Analytics right for Shopify?

The purpose of adding Google Analytics to your Shopify store is to track as much of your users' interaction with your site as possible. The more you track, the better you can understand your own site.

Is Shopify analysis free?

It all comes down to understanding the data and using it to improve your Shopify store. However, one thing to keep in mind is that Shopify analytics aren't free for everyone.