Master Minea's influencer search tool for better marketing

Promotion and advertising

Author:

Alexandra

September 8, 2024

Contents

Minea’s Influencer Search Tool is an essential feature for dropshippers looking to optimize their marketing strategy. With this tool, you can easily find the best influencers to promote your products.

Minea allows you to analyze ads and placements online to access precise data on influencer engagement and content, helping you choose influencers whose audience aligns with your market.

This feature enables you to filter profiles based on criteria like follower count and level of influence, ensuring you select the ideal partners for your dropshipping store. Let’s explore the wonders of Minea’s Influencer Search Tool. Focus!

Overview of Minea's influencer search tool

Here is an overview of the Influencer Search Tool offered by Minea. This feature allows you to discover influencers across various markets around the world, including different countries currently available.

As of now, our database contains over 12,000 influencers. This number is expected to grow significantly in the coming weeks. By using this tool, you will be able to efficiently identify the most relevant influencers to promote your products and optimize your marketing and advertising campaigns on Instagram and other social platforms.

Country / Market

The first filter available in our tool is the country or market where you wish to find an influencer. Currently, you have access to 27 different countries to search for influencers based on their nationality. This feature allows you to refine your search and precisely target the most relevant influencers for your marketing strategy on platforms like Instagram. You can thus optimize the ad placement of your products in various markets based on the available data for each influencer.

Followers

The second criterion we rely on is the number of followers the influencer has, categorized by range. With our Minea tool, you can search for an influencer with fewer than 100k followers or, conversely, more than 10 million.

For an effective marketing strategy, we recommend favoring influencers with a more modest audience. Indeed, an influencer with a large community and numerous placements might drown your product in a sea of content.

Instead, opt for a micro-influencer with a highly engaged audience and few placements to maximize the impact of your ads and optimize the advertising of your brand. This approach will help improve your chances of success and stand out on the social network.

Languages

The "Languages" tab in the Minea tool allows you to filter influencers based on the language they speak. With a wide range of languages available on Minea, you can easily find influencers who match your needs.

For example, if you want to target English-speaking influencers, simply select the "English" option from the list. You also have the option to choose multiple languages simultaneously, which is valid for all other tabs.

This feature helps you refine your search and better tailor your marketing and advertising strategy on social platforms based on the audience you want to reach.

Gender of the audience

The fifth tab in the Minea tool allows you to filter influencers based on the gender of their audience. Do you want to focus on influencers who exclusively target a female or male audience, or both? Simply select the options that interest you.

For example, if you know your audience is mostly female, there's no need to choose the "Male" option. This filter allows you to personalize your search and optimize your ad placements based on the specific characteristics of your target audience.

Age of the audience

The "Audience Age" tab in the Minea tool allows you to define an age range for the influencers' audience. If you have a specific idea of the audience you want to reach or the influencers likely to promote your products, don't hesitate to adjust the filters according to your specific needs. For example, if you know exactly the age group you're targeting, there's no need to select all the filters.

Choose only those that correspond to your marketing strategy to optimize your results and maximize the impact of your ad placements on the platform. This feature helps you tailor your advertising efforts to perfectly match your product and brand.

Gender of the influencer

The "Influencer Gender" tab allows you to define whether you want to focus on male, female, or both influencer profiles. This tool is particularly useful if you already know that your product is better promoted by influencers of a specific gender. For example, if your marketing strategy indicates that your product is primarily sold by male influencers, you can directly select this option to refine your search.

Sorting influencers

You have the option to sort influencers according to several criteria. For example, you can choose to display ad placements made by influencers over the last 7, 15, or 30 days. This tool allows you to optimize your searches based on the recency of the campaigns you want to analyze.

Another feature allows you to rank influencers by the number of followers. With this filter, you can target the most influential influencers globally, starting with those who have the largest number of followers on Instagram, down to less popular profiles. However, as previously mentioned, it may be more strategic to focus on lesser-known profiles to maximize their audience engagement. It all depends, of course, on your product, brand, and its notoriety. Starting with smaller influencers can often be a winning strategy to hope for progression over time and in the market.

Engagement rate is a crucial indicator for evaluating influencers' performance. By using this filter, you can sort influencers based on their audience engagement. In this example, influencers with high engagement rates appear first, followed by those with lower engagement rates. This filter is essential for determining the real value of an influencer and what they can concretely bring to a brand or a dropshipping store. The more engaged an influencer's community is, the more likely their audience is to buy the highlighted products, as their followers are active and responsive to the content they share.

Therefore, it is preferable to avoid collaborating with influencers with very low engagement rates, as this could waste your time and resources. To maximize your ad placements, target micro-influencers with a loyal and active community. By using this Minea tool, you increase your chances of success in the market and achieve winning results for your online marketing strategy.

The "Handle" filter allows you to sort influencers alphabetically, making it easier to search for specific profiles in our vast database.

Whether you want to display influencers in ascending or descending order, this tool offers great flexibility to organize the results according to your needs.

It is also important to note that all your searches can be sorted in ascending (Asc) or descending (Dec) order based on your search criteria. In this tutorial, we explored the various filters of the influencer search tool offered by Minea.

In the next article, we will delve deeper into analyzing influencer data to optimize your ad placements and refine your social media marketing strategy.

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