Dropshipping tools
Spy tools are currently a major asset in dropshipping, e-commerce and affiliate marketing. Not only do they enable you to keep abreast of the latest online trends and get ideas for your campaign, they also enable you to reverse-engineer your competitors' campaigns.
Instead of starting from scratch or going in blind, you can use ad spy tools to see what's already working with your best competitors. You can do half the work using a spy tool and easily find out what's being promoted where.
However, there are many spy tools available today, which can make your choice difficult. Minea and Adplexity are two of the best tools that will help you make better decisions by learning which ads are already successful and profitable.
We've done the hard work of comparing these two ad spy tools, and here's our reliable assessment of each.
If you don't know what the tools can do for you and how they actually work, it can be difficult to make the right choice. That's why, in this section, we're going to introduce you to each of the two tools, highlighting their usefulness.
AdPlexity is a competitive intelligence tool designed specifically for marketers. It provides marketers with valuable data and information to help them stay one step ahead of the competition in the digital advertising sector.
What does AdPlexity do? AdPlexity collects advertising data in the field of social network marketing and stores it in its database. Its technology is based on a crawler that explores the Internet and collects data from websites, mobile applications and various advertising networks. Here are a few figures on AdPlexity:
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Minea is an all-in-one ad spying tool designed for dropshippers, e-tailers and marketers. It spies on major social networks such as TikTok, Instagram, Pinterest, Snapchat and Facebook and collects thousands of ads every day in every channel spied. These ads are then stored in its database to help find new product ideas for your business.
You can also use it to analyze and track your competitors' stores, to discover the products and marketing strategies that work for them. Let's take a look at Minea's key figures:
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At last, you've familiarized yourself with the two tools that are the subject of this article. Now let's move on to the next step and examine the functionalities offered by each of them.
Let's take a look at each of the channels spied on by Minea:
Facebook is the world's largest information-sharing social network, with millions of active subscribers every day. What's more, thousands of dropshipping and e-commerce ads are posted there every day. Minea collects these ads and stores them in its database. So, if you're thinking of finding products that work in your niche on Facebook, Minea offers you :
TikTok, today's most popular short video-sharing social network, is also the target of many dropshippers and e-tailers. Minea also has a huge database of ads collected specifically on TikTok. Thanks to this data, you can find the ideal winning product to offer your audience on this social network.
It's the biggest social network for sharing visuals. Many people looking for inspiration go there to search for pins. If you're thinking of targeting this social network, Minea is the solution for you. It spies on the ads available on Pinterest and stores them in its database so you can find the perfect visual product to offer.
As we've already mentioned, AdPlexity is an adspy that focuses solely on marketing and affiliation. For this reason, it only supports ad networks such as :
However, it's important to stress that these ad networks are not relevant for dropshippers or e-tailers looking for a winning product.
A product search function is a component of a spy tool that enables users to search and find a product based on a criterion. It aims to deliver a smooth and efficient user experience, helping users to quickly find products that match their needs and preferences.
In the table below, we compare the two spy tools on the basis of a few relevant search functions.
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From this table, we can deduce that Minea is the most appropriate spy tool for dropshippers and e-tailers. If we take into account the different search options, we see that Minea offers more relevant search parameters than Adplexity.
Filter functions enable users to restrict their search using parameters such as category, brand, price range, availability, etc. As for sorting functions, they enable search results to be sorted according to various criteria such as relevance, ascending or descending price, popularity, etc.
In the table below, we'll compare the two tools according to a number of filters and sorts that are essential for dropshippers and e-tailers.
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After checking the various filtering and sorting options selected in the table on both tools, we found that over half of them are not available on Adplexity, which is not the case with Minea. We can therefore deduce that Minea offers more filtering and sorting options relevant to dropshipping and e-commerce.
The purpose of ad information is to provide users with transparent information on the advertising nature of the content they are viewing. In fact, it enables us to evaluate the ad's performance, particularly its engagement on social networks. By taking this information into account, you'll know whether or not it's worth testing a product in your market.
In the following table, we will compare Minea to Adplexity based on the information most sought after by dropshippers or e-tailers:
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After careful examination of the information provided by the two tools for each ad, it is clear that Minea offers a clear superiority over Adplexity. As this table reveals, of the 20 pieces of information selected, only 5 are accessible via Adplexity, while 16 are available on Minea. By opting for a tool such as Minea, you'll have all the information you need to make informed decisions when choosing which products to test.
Ad volume means the quantity of ads collected by the tool when spying on its various platforms or social networks. When your tool has a large ad base, you're more likely to find the ideal product according to your various search criteria, and to spy on the market effectively.
But in this case, the two spy tools "Minea and Adplexity" are very different. Minea, for example, is aimed at dropshippers and e-merchants looking for a winning product and a new marketing strategy to sell their product very quickly. Adplexity, on the other hand, is aimed at affiliate marketers looking for better affiliate product ideas.
So, if you're a dropshipper or e-merchant, you should consider Minea, the tool best suited to your business. Not only does it cover the social networks most relevant to your business, but it also collects a large volume of ads across all the channels it spies on.
In addition to all the features we've listed above, there are also a few features specific to each tool we're going to talk about here. If we take the case of Minea, it features artificial intelligence that allows you to find quality suppliers on AliExpress for the ideal product you've found.
You can sort suppliers by review, product price and much more. You can also edit your product, its description, select the best reviews before importing it directly into your Shopify store. This saves you time and lets you manage all your activities from a single platform.
Apart from the"Adplexity Products" function, which is nothing more than the various channels spied on, Adplexity offers no supplier search or product import functions.
Minea offers a powerful store spy tool that opens the door to endless exploration into the world of sales strategies. Thanks to its advanced features, it lets you probe your competitors and discover the tactics that are making a splash on the market. Equipped with powerful filters, this new solution meets your needs and lets you customize your searches according to criteria you define yourself.
Imagine being able to dissect your rivals' moves, understand their tricks and spot the flaws in their game. That's exactly what Minea offers. Not only can you detect your competitors' product placements, you can also analyze over 1 million stores.
It's worth noting here thatAdplexity doesn't offer the ability to spy on competitorstores . This feature is essential for dropshippers and e-retailers who want to discover their competitors' strategies in order to gain a competitive advantage.
In addition to the functions listed above, Minea has other very important features that you won't find on other adspy tools. Let's take a look at a few of them:
You won't find this feature anywhere else in Minea. Indeed, influencer marketing is proving to be a powerful tactic in the marketing world, where companies leverage the expertise and notoriety of influencers. They do this to promote their products or services.
By partnering with experts and celebrities in their respective fields, you can reach a wider audience and increase your sales very quickly. Minea allows you to find over a million influencers with whom you can collaborate in your niche.
In dropshipping or e-commerce, the sooner you detect a product before your competitors do, the more sales you'll make. The ads collected by Minea in the Starter and Premium plans are ads that are already working and to which many dropshippers or e-tailers like you have access.
You'll certainly make sales with these products, but the special thing about this function is that you get access to the product before anyone else. This function tracks products and adds them to its database when it believes the product has a better chance of success. This is a great advantage for your business, as you won't have to test a product, but will launch sales automatically.
This feature is very useful for dropshippers and e-tailers who want to dispense with the product search process and get straight to the point. With this Minea feature, you'll have direct access to a list of the 100 lesser-known winning products that are gaining momentum on social networks. What's more, for each product you'll have access to detailed information, the stores already selling it and the target markets.
Among adspy tools, Minea stands out for its many surprising features. Its brand-new " Magic search " is impressive. It lets you take the temperature of the market in relation to a specific product.
Following a product search, you can find out who your direct competitors are who are already selling the same product on the market. With Minea's Magic Search tool, this task is just a click away.
Simply search for the name of the product you want to spy on, and the tool automatically provides you with all the ads currently running on the various social networks for that product.
Don't have enough time to search Minea's ad database for a winning product? No problem, this tab is the solution for you. The"Top 10 products of the day"tab is where Minea collects the winning products of the day.
The best part is that you can access 10 winning products on different social networks such as: Facebook, TikTok, Pinterest. It's all done for you in advance. You can then analyze the information available on the ad and import it directly into your store.
In this section, we will compare the different rates offered by these two tools:
Adplexity does not have any free plans. These paid plans are as follows:
Minea also offers 4 different plans, all of which are interesting:
With this package, you can test Minea's functionality. But if you want more features, you'll need to upgrade.
This package costs €49/month and gives you access to features such as :
This is the most popular formula used by dropshippers and e-tailers. It costs €99/month and gives you access to features such as :
This package is the most complete and offers more interesting features. It costs €399/month.
AdPlexity costs an average of $199 per month for each feature. This is very expensive compared to Minea's premium plan, which costs just €49 per month, but brings together in one place everything AdPlexity offers as a tool and even more.
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After running a number of usability tests, we've found that AdPlexity is a tool aimed more at affiliate professionals than at e-tailers or dropshippers. Exploring the tool's advertising database, we notice that it mainly collects affiliate products, not dropshipping or e-commerce products.
So, if you're in the affiliate business, AdPlexity is a good tool to help you quickly find the products that are hot on the market, so you can make the most of them.
A very important feature for e-tailers and dropshippers, but not available on AdPlexity, is the store spy function. To analyze your competitors' strategies and find out what's already working for them, you need Minea. In addition, Minea also has a function based on influencer marketing, which is not available on AdPlexity.
Minea's winning product search functionality is comprehensive, giving you access to a wealth of information on every product. Secondly, it's worth noting that Minea makes searching for products much easier, thanks to the many filters it offers.
On the basis of these few analyses, we can affirm that Minea is the best solution to consider if you want to succeed in the e-commerce or dropshipping business.
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In conclusion, Minea's versatility is a major asset, enabling it to meet a wide range of spying and e-commerce needs. What's more, Minea offers a multitude of filters and a rich database, ensuring accurate and detailed information. This makes it an undeniable choice for those seeking reliable data.
If you're looking for a high-performance spy tool, Minea is the ideal solution. With its ability to monitor multiple platforms, its extensive functionality, and its solid database, Minea stands out as the undisputed leader in this field. Choose Minea now and enjoy a more complete and effective spying experience.
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