What is the best product to succeed in dropshipping?

You are planning to start an online business, more precisely dropshipping, and you are still hesitating about which product to sell. In order to become a good dropshipper, it is important that you choose the products that are sure to be successful. How can you do this? We have provided you with some effective tips that will surely be of great help to you. 

The market niche to choose the right dropshipping product

To succeed in dropshipping, it is imperative to choose your niche in order to specialise in a specific sector. By definition, a niche market is a targeted sector that brings together a limited number of customers attracted by your products and/or services. Once you have found your niche, you will be able to find the best dropshipping product . The dropshipping business requires non-generalist products. If your website offers a lot of items, your e-marketing and communication tasks may become more difficult and you will probably end up drowning in complex and time-consuming procedures. 

Target a niche with a few specific products that will make it easy to identify your audience. Your marketing strategy will be more effective and the competition will be less fierce. Your dropshipping products have every chance of selling. You can invest in advertising through Adwords, which will optimise your SEO positioning. All editorial and advertising approaches will be adapted to the specific charters of the niche. Your communications will be individualised and will concern specific internet users. You can create your business with articles that have marked this year and that will be categorized in the successful dropshipping products in 2021 . 

How to discern the winning product in dropshipping? 

In order to find the best products to sell through dropshipping, we will always recommend that you target a niche market. When you have defined the sector that seems interesting to you, look for suppliers who will have specific products related to your sector. At Alibaba, for example, you will be able to find the right dropshipping product related to gardening, exotic animals, baking... Don't forget that the products you are going to sell must please your future customers and not you. 

In standard online sales, the shop sells products that the sellers like, and it works. But in dropshipping, it's different. To know exactly what product to sell in dropshipping, it is recommended to target enthusiasts. Do not hesitate to carry out research, surveys and polls in order to turn specific dropshipping products into winning products that can generate substantial profits. 

Product sectors that work in dropshipping

We often hear about these promising sectors of dropshipping business. Find the sector that will meet your expectations and in which you can specialise. There are several themes that can be studied from which you can select your dropshipping product:

• Sports products
• Car and motorbike products and accessories
• Ready-to-wear products, jewellery and accessories
• Beauty, health and wellness products
• High-tech products
• Products for the home: decoration, textiles, furniture, maintenance, gardening, etc.
• Products for animals 
• Games and toys...

Products to avoid when dropshipping 

There are a few products that should be avoided when dropshipping, and selling them will only bring you poor revenues. Dropshipping natural products, for example, is rather tricky even though it is a sector that attracts a lot of interest from Internet users. 

Do not invest in electronic products, as they are often subject to returns. Don't sell bulky and heavy products that require complex logistics during shipment, which would lead you to spend more on handling and transportation. Cosmetics and food products should also be banned from your targets. Selling these products on the internet is dangerous, because if they cause damage to buyers, for example, it is not the brand or the supplier who will be held responsible, but you. Avoid childcare products for the same reason as food and cosmetics.

Find your product by following the trends 

Playing the trend card can be profitable for dropshipping. Quite often, you may notice ephemeral products that jump out and create a buzz for a while. If you are responsive at the right time, all you have to do is find the item in question and offer it for sale in your shop. You'll face stiff competition, but if your communication is robust, you won't have trouble selling and you may even have excellent results. Take the example of the hand spinner that went viral in just a few weeks. E-commerce sites that have been able to spot this trend and specialise in it in time have exploded their sales figures. 

Conclusion

The main question for a dropshopper is "what product to sell". A question that seems easy to answer, but that remains a problem. To help you, entrust your project to Minea, a platform capable of finding you the winning dropshipping product in record time.